article thumbnail

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
article thumbnail

6 Tips to Avoid Issues During Your Commercial Move

Strategy Driven

Businesses in such thriving environments often face the need to move, whether for expansion, to tap into new markets, or to enhance operational efficiency. Initiating the planning process several months ahead of the move allows businesses to outline a detailed moving strategy, assign tasks, and set realistic deadlines.

Tips 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Memorizing Phone Numbers Is Still Relevant in the Digital Age

Strategy Driven

Another effective strategy is to use mnemonics. Vanity numbers can also be more effective for marketing as they are instantly recognizable and aligned with your brand messaging and personality. Mnemonics are memory aids that help you associate digits with visual images.

article thumbnail

The Process is as Important as the Product: 7 Tips to Manage Both

Jesse Lyn Stoner Blog

This was the situation the leaders of Southern New England Telephone Company (SNET) faced in 1994 when Connecticut deregulated the local market. Having had advance notice, the leaders had worked diligently with a top consulting firm to create a comprehensive strategic plan that would make them competitive.

Process 199
article thumbnail

The Lifeline Assistance Program for Cell Phones: What You Need to Know

Strategy Driven

Those who do not possess a reliable phone connection are at a disadvantage in the job market and can’t communicate with family members or employers. The lifeline service in the state of Missouri was designed to provide low-income households with the telephone and mobile data services they need to participate in today’s world.

Wireless 105
article thumbnail

10 Disability-Supported Job Boards That Can Make Your Search Easier

HR Digest

The organization has been active since 2002 and has made great strides in opening up the job market for disabled employees. They provide accommodation solutions and strategies to help define inclusive workplaces where job seekers can reach their full potential.

Diversity 116
article thumbnail

Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

We offer seven strategies: Accept that employees are going to have the need to conduct some personal business. Marketing might need greater bandwidth for YouTube campaigns, for example. Keith has over 10 years experience in telecommunications and data networking. Limited usage of for example Gmail or Yahoo! About the Author.