Five Foundational Truths of Youth Marketing (and Leadership)
Leading Blog
FEBRUARY 5, 2020
In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. In the book, they list the five foundational truths of youth marketing (and leadership). You’re not buying media; you’re not running a campaign. They are: Truth 1: Identity.
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