The Horizons Tracker

MAY 10, 2021

We might imagine that prestigious and high growth firms with excellent brands will be more inclined to toe the line, ethically speaking, for fear that their brands may be tarnished by any scandals. The researchers assessed the corporate profiles of 250 firms that were involved in financial securities fraud between 2005 and 2013.

Commitment 73

Commitment Analysis Sample Ethics 73

Lead Change Blog

DECEMBER 29, 2015

Dorie Clark – Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. SAP Business Innovation, and Huffington Post for his leadership, customer experience, and social media influence.

Porter 150

Porter Christensen Consultative Influence 150

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

First Friday Book Synopsis

JULY 10, 2013

Bill Schley is the author of The UnStoppables: Tapping Your Entrepreneurial Power (Wiley 2013). The story of how the Chairman of Rackspace, some Navy SEALs, a few Israeli Innovators and a branding expert got together to discover the heart of entrepreneurship.

Entrepreneur 75

Entrepreneur Brand Power Blog 75

Leading Blog

OCTOBER 30, 2015

We can all dream up big ideas, but few of us can bring them to market. When we talk about the notion of lifetime value , we are talking about just that: Have we surprised and delighted a customer in such a way that they ascribe emotion to the brand we represent? Ken is on the boards of Thrift Books LLC and Good Men Media, Inc.

Productivity 150

Productivity Products Succession Team 150

The Horizons Tracker

JUNE 26, 2022

In Oxford’s Michael Osborne and Carl Benedikt Frey’s hugely influential 2013 paper looking at the likelihood of automation for various professions, truck driving was one of the professions that were projected to be automated in double-quick time. We hope to help resolve these controversies.”.

Osborne 73

Osborne Transportation Operations Hedge 73

Strategy Driven

NOVEMBER 8, 2013

When you combine artwork created by children with an organic bakery, you get an innovative campaign that generates 30,000 new Facebook likes and a handful of honorable awards. Building, supporting and engaging a growing fan base through social media is working for this innovative bakery. Consider leaving a comment! All rights reserved.

Media 50

Media Workshop Brand Creativity 50

Skip Prichard

JULY 15, 2019

More importantly, he offers concrete examples of how any organization—large or small, and regardless of industry—can innovate in ways that delight customers and attract top-level talent. What do leaders often get wrong when they think of innovation ? Many of them have little understanding of what innovation actually means.

How To 76

How To Middle Management Innovation Technology 76

Strategy Driven

FEBRUARY 21, 2013

Look at More : A Proven Approach to Innovation, Growth, and Change. Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. Momentum : active reinforcement of the creative behaviors supporting innovation.

Resources 67

Resources Competitive Advantage Creativity Innovation 67

In the CEO Afterlife

FEBRUARY 20, 2015

Envision Google without innovators, or Zappos cutting corners on customer service. In 2013, Zappos continues to amaze under this culturally insightful leader. These leaders are responsible for perpetuating “the way” or making changes depending on the market environment or the needs of the enterprise. Some do it well.

Long-term 100

Long-term Download CEO Objective 100

Harvard Business Review

DECEMBER 28, 2012

Digital media continue to be springboards for global innovation and enterprise. So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. Half the stocks in the market are now yielding more than fixed income. innovative alternatives.

Innovation 17

Innovation Trends Human Capital Venture Funding 17

Harvard Business Review

MAY 15, 2014

Let’s say you’re working in a new market, far away from headquarters, and you need to get approval for an initiative that is somewhat outside the company’s current strategy. A case study we just published on Samsung’s European innovation team offers some helpful insights. When Innovation Is Strategy. What do you do?

Innovation 8

Innovation Marketing Disruptive Innovation Project 8

Strategy Driven

DECEMBER 23, 2013

Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.

Organization 58

Organization Open-book Innovation Technology 58

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Recognizing this fundamental difference, Universal changed its marketing from promoting what it wanted consumers to experience to a testimonial to what the experience was already providing.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Strategy Driven

OCTOBER 9, 2013

Too often, startup CEOs cling to old business models as their reason for success, when in reality it was their innovation and risk-taking that helped them succeed in the first place. Bobby Campbell is a successful entrepreneur with a deep understanding of how to monetize emerging digital markets. About the Author. All rights reserved.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Harvard Business Review

JUNE 30, 2014

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. But today we’re a $15 billion global consumer and professional appliance firm that includes Frigidaire, AEG, Molteni, Electrolux, Zanussi, and Eureka among its brands.

Marketing 8

Marketing Brand Globalization Innovation 8

Harvard Business Review

OCTOBER 8, 2015

One group of high-growth consumer brands, in particular, has been harnessing the power of the “brand network effect,” by leveraging technology to build large, passionate online communities around their products. And as these communities grow, their branding becomes exponentially more powerful. ’s $59 billion).

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

APRIL 15, 2015

According to Nielsen, in the last three years leading national brands in grocery stores, which probably command the lion’s share of traditional “emotive” advertising dollars, grew sales 0.7%. Meanwhile, private label, or store brands, grew 8.8%. Marketing Branding Pricing'

Price 8

Price Brand Retail Apparel 8

Strategy Driven

APRIL 22, 2013

Twitter has the power to generate awareness, create value attraction, keep you or your brand at top-of-mind status, and build relationships. Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50

Harvard Business Review

JUNE 23, 2014

As someone who’s been involved in marketing breakthrough innovations, I’m convinced Google’s approach is the right one. Google is focused on possibility rather than profitability — a mindset that’s necessary to create innovations that transform categories. billion in net sales from 2008-2013. The derision is misplaced.

Innovation 9

Innovation Short-term Long-term Brand 9

Strategy Driven

JUNE 10, 2013

Copyright 2007-2013 by StrategyDriven Enterprises, LLC. What do you do EVERY DAY to build attraction and brand? Complimentary Resource – Ten Innovative Ways to Use Twitter for Business. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven tweeting twitter'

Follow-up 50

Follow-up Customer Loyalty Seminar Books 50

Strategy Driven

JANUARY 20, 2014

ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. On the achievement side of life, my four words are: ADVISOR – DIGITAL – POWER – TIME.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Harvard Business Review

APRIL 17, 2015

In this article adapted from their new book, Jerry Davis and Chris White explore what makes some companies more fertile for social innovation — that is, the ongoing (rather than one-off) initiatives that have positive social impact while promoting the core mission of a business.

Innovation 8

Innovation Company Supply Chain Open-book 8

In the CEO Afterlife

APRIL 13, 2015

In 2013, Musk unveiled an idea to revolutionize rapid transit, to create a submarine car, and a hyper speed jet. Musk is the trailblazer behind the Tesla electric car. His foresight doesn’t end there. He envisions commercial and affordable space taxis (his company has already built one). The grass is not growing under this leader’s feet.

Sports 100

Sports Ethics Travel Follow-up 100

Harvard Business Review

OCTOBER 24, 2017

Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. Specifically, what is the role of the leader in creating and sustaining an innovative organization? Or, as Hill puts it, “Conventional leadership won’t get you to innovation.”

Education 8

Education Innovation Execution Content 8

Harvard Business Review

JULY 21, 2016

A regional bank wouldn’t allow sales teams to share a new marketing campaign on their personal Twitter and Facebook pages because they couldn’t officially represent the company. This is where the opportunity lies — in collaboration that includes the final approvers, embedding legal teams in the design and innovation process.

Innovation 8

Innovation Team Compliance Retail 8

Harvard Business Review

SEPTEMBER 24, 2013

With a business model of at-cost hardware and software up-selling, it recently raised its 2013 sales targets from 15 million smartphones to 20 million, and is now gazing abroad. Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

DECEMBER 16, 2013

It’s hard to underestimate the power of an attractive or unattractive market in driving outcomes for companies, including start-ups. As Andy Rachleff, one of the founders of the venture capital firm Benchmark has said “When a great team meets a lousy market, markets win.”. Is the market attractive? Is the founder great?

Entrepreneur 8

Entrepreneur Marketing Venture Capitalist Trends 8

Harvard Business Review

MAY 3, 2016

Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. Specifically, what is the role of the leader in creating and sustaining an innovative organization? Or, as Hill puts it, “Conventional leadership won’t get you to innovation.”

Education 8

Education Innovation Execution Content 8

Harvard Business Review

JUNE 27, 2013

"Innovation" has become a buzzword in the customer experience field. In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-four percent have allocated time to innovation activities.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

OCTOBER 14, 2013

Emerging market diaspora populations have been on the rise, thanks to the continued march of globalization, and today’s diaspora communities are better connected with their homelands than ever before. Emerging markets and their indigenous companies should see this as an opportunity to boost their competitiveness.

Marketing 8

Marketing Strategy Metrics Incentives 8

Harvard Business Review

JUNE 23, 2015

The most successful artists in this new landscape have begun to look at new business models and new industries to strengthen their existing brands. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The science of storytelling and brand performance. Marcus Winther/Getty Images. Insight Center. Sponsored by Google.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JANUARY 9, 2014

Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications. In 2013, there was already executive commitment and discussion around turning internal social media projects into strategic imperatives owned by lines of business. Marketing Social media'

Media 13

Media ROI Corporate Accountability Guidelines 13

Harvard Business Review

AUGUST 28, 2018

The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. Even when companies do want to expand their product offerings, internal preparation and sequencing can matter more than the innovation itself. The firm’s leaders, convinced the U.S.

Productivity 8

Productivity Products Decentralization Resistance 8

Harvard Business Review

OCTOBER 6, 2014

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. and spends it in international markets. Aldi UK sales grew from $6.3 billion to $8.6

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

FEBRUARY 19, 2015

By year’s end, the seven biggest emerging markets were larger than the G7 , in purchasing power parity terms. Far from Silicon Valley, Shanghai, or Singapore, a German company, Rocket Internet, has been busy launching e-commerce start-ups across a wide range of emerging and frontier markets.

Constraint 8

Constraint Marketing Innovation Uncertainty 8