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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America.

Marketing 260
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The Best Leadership Books of 2017

Leading Blog

Hess and Katherine Ludwig Smart technologies will become ubiquitous, invading and changing many aspects of our professional and personal lives and in many ways challenging our fundamental beliefs about success, opportunity, and the American Dream. It’s typically not the player with the highest market value. New skills will be needed.

Books 225
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. As a business, the challenge is how to best use this technology to promote ideas and products.

Brand 276
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Influence is the Value Force of Leadership

Lead Change Blog

This post is part of our 2017 Lead Change Group Guest Blogger Series. An effective CEO such as Steve Jobs for example, can cause financial markets to shift, buying patterns to stall, or entire industries to scramble. This is a skill that is built up over time, as one embarks on their own leadership journey.

Influence 239
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3 Ways Executives Can Champion Lifelong Learning

Lead Change Blog

With fall officially here, children are now fully settled in at school, businesses are back up to full speed after summer vacations, and many of us are taking stock of our 2017 resolutions – and how to accomplish them before the holidays approach. did, and wisely said) that “leadership and learning are indispensable to each other.”

Execution 247
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How to Be an Engaging Leader in a World of Robotics, AI, and Digitization

Leading Blog

M ANY of today’s leaders are saying: I know leadership is about people, not tasks; effectiveness, not efficiency. Many business leaders are perplexed by the task of leading in an ever-increasing technological world. In the midst of managing these exponential leaps in technology, there is a war for talent. Listen deeply.

How To 229