Chris Brady

JUNE 10, 2010

Special edition magazines fill the shelves, newspapers feature full inserts, marketers have plastered signs with advertisements featuring local heroes, and television adds have been running all spring. It sure is better than war and politics and everything else that passes for important these days. Just what is all the fuss about?

Sports 50

Sports Leadership Blog Travel 50

Harvard Business Review

OCTOBER 2, 2017

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. In our first experiment, we asked one set of participants to describe a time they’d felt embarrassed in the previous six months; we asked a second group to describe a time they’d felt proud. Vincent Tsui for HBR.

Brainstorming 8

Brainstorming Osborne Creativity Follow-up 8

Harvard Business Review

NOVEMBER 29, 2012

There are just too many factors beyond your control that will shape your job options--global economic trends, political elections, and technological changes, just to name a few. The more people you know, the more people will think of you when a job pops open — even when it is not publicly advertised.

Career 17

Career Planning Bond Committee 17

Harvard Business Review

MARCH 4, 2013

As a result, content creators, TV networks, and advertisers have new opportunities to engage their audience over longer spans of time. This new force promises to redefine how political campaigns of the future will be won, how marketers will sell, and over time this mass-interactive medium will give rise to new forms of news and entertainment.

Advertising 8

Advertising Audience Media Content 8

Harvard Business Review

JULY 7, 2011

The latter seem to participate regularly and lots of people comment on their activities. Facebook and Twitter are grabbing attention and Google is in the business of getting attention and on-selling it to advertisers. But one would have to expect that whatever politics are behind that will surely end up applying to Google as well.

Advertising 15

Advertising Follow-up Content Politics 15

Harvard Business Review

AUGUST 11, 2015

This week, Facebook took advantage of this asset for political purposes. Leading technology companies are increasingly soliciting their users to take political action on their behalf to defend controversial business models from regulation, support new programs, and promote their moral values in active political battles.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

OCTOBER 18, 2016

In the first study, participants made two estimates about the weight of a person in a photograph. The first estimate was based on participants’ own judgment. For the second estimate, participants were given advice: some were given an estimate from other people and others saw an estimate generated by an algorithm.

Participative 8

Participative Technology Learning-by-Doing Early Adopters 8

Harvard Business Review

MAY 27, 2016

Encryption means that only the sites you visit can see the contents of your interactions with them, which is how e-commerce companies, apps and other can provide customized suggestions, responses, directions, and advertisements. So what’s really behind the FCC’s sudden interest in privacy?

Advertising 9

Advertising Proposal Information Content 9

Harvard Business Review

JANUARY 6, 2012

Should companies use funds from the corporate treasury to advocate directly for or against political candidates in contested elections? Should we be passive and avoid such spending, or be active and get involved in partisan politics? See the website of the Center for Political Accountability ). 5,000 per election).

Company 13

Company Politics Policies Proposal 13

Harvard Business Review

MARCH 31, 2015

Attendees, speakers, and event managers can communicate, participate in surveys, polls, and contests, share reactions and insights, and broaden the event’s reach by allowing people to link with others they might not otherwise have met. These services help oft-distracted attendees participate via a smart phone or tablet.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

APRIL 13, 2015

Similarly, Pandora can predict gender, age, and political affiliations based on music tastes. Such predictive powers understandably give these companies a significant advantage in attracting advertisers. And as these repositories grow over time, so do their value and exclusivity, making it hard for competitors to catch up.

Competitive Advantage 8

Competitive Advantage Software Business Model Information 8

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

FEBRUARY 9, 2011

And, to complicate things further, the "paradox of skill" states that as the skill of the participants increases, luck typically starts to play a larger role in the outcomes. Now let's move to more complex settings — making investing decisions, choosing a play in a football game, or deciding on advertising strategy.

Skills 15

Skills White Paper Uncertainty Sports 15

Harvard Business Review

MARCH 1, 2012

Last year, Meyer became an enthusiastic participant on quora.com, a popular knowledge-sharing site. Computer programming, political campaign work (and social media itself) are showcase examples. Ralph Paone, a champion college debater, never considered seeking a career in advertising after graduation.

Media 16

Media Meyer Software Follow-up 16

Harvard Business Review

FEBRUARY 15, 2011

Later, fashion brands such as Diesel railed against all kinds of establishment views; in its ads during the 1990s, Diesel even seemed to be against advertising itself, which resonated well with its youthful, independent-minded customers. Defining what your company is against has longer-term benefits than a compelling ad campaign.

Brand 15

Brand Airlines Short-term Marketing 15

Harvard Business Review

AUGUST 10, 2016

At a major CEO summit focused on globalization that I participated in last year, much of the discussion about strategy centered on how to avoid getting “Ubered,” or, better yet, how to “Uber” others. And I should add that it isn’t just techies who take this perspective. The age of the robber barons in the U.S.

Network Economy 8

Network Economy Globalization Discount Constraint 8

Harvard Business Review

NOVEMBER 21, 2011

However, because of several odd factors (for example: they can't be commercially advertised) these reports often don't come to the attention of many who might actually have some use for their information. Now and then, over the years, a government agency or NGO issues a report that is startlingly insightful and useful.

NGO 13

NGO Bottom-up Report GDP 13

Harvard Business Review

DECEMBER 5, 2016

Think back to the last team project you participated in at work. If a marketing team is charged with creating an innovative new advertising campaign, for example, a prestigious leader can release the constraints on team members and encourage them to think outside the box. How did the person running the project lead the group?

Leadership Styles 8

Leadership Styles Leadership Peer Review Influence 8

Harvard Business Review

AUGUST 28, 2012

You use the Uber app on your phone to locate the nearest participating car and have it start driving to where you are. It's worked for me exactly as advertised. It's the town car service for the smartphone generation, up and running now in several cities around the country. The car is not a taxi, but instead a 'sleek black car.'

Transportation 10

Transportation Licensing Letter Advertising 10

Harvard Business Review

AUGUST 14, 2013

Citibank came up with the funds for the bikes and their stations in return for advertising rights. Many such efforts have to take place behind the scenes for good political reasons, and so they remain invisible, failing to get the recognition they deserve. Why aren''t such collaborations more obvious today?

Short-term 8

Short-term Long-term Library Film 8

Harvard Business Review

SEPTEMBER 7, 2015

In each simulated time period, the player makes strategic decisions and receives feedback from past decisions—on how fast to grow, how to set prices, or how aggressively to advertise. Exogenous shocks (new technologies, economic-political events) were incorporated as well to train players to stay agile and flexible.

Seminar 8

Seminar Learning Curve Strategy Comparison 8

HR Digest

MARCH 11, 2020

Section 188 of the Workforce Investment Act of 1998 (WIA) prohibits discrimination against applicants, employees, and participants in WIA Title I-financially assisted programs and activities on the ground of age. Discrimination based on age cannot be applied at any stage of work: During recruitment, at work, or in dismissal.

Resources 52

Resources Maturity Diversity Career 52

Women on Business

JANUARY 25, 2011

If you learn to plan, structure, and participate in meetings effectively, you will be able improve your own time management and productivity as well as that of other participants. Meetings can be very powerful tools, but you have to plan them out long before they happen. You first have to determine the purpose of the meeting.

Press Release 140

Press Release Discount PR Magazine 140

The Horizons Tracker

MARCH 10, 2020

Despite the initial optimism surrounding the Arab Spring, it’s probably fair to say that the overall perception of social media’s role in modern politics is a negative one. Ethical politics in a digital age. The aim was to devise some best practice guidelines for ethical online campaigning.

Politics 92

Politics Ethics Media Guidelines 92

The Horizons Tracker

OCTOBER 24, 2023

In their newly released book, “ Power and Progress: Our 1000-Year Struggle Over Technology and Prosperity ,” the authors delve into the historical distribution of benefits from technological breakthroughs and explore the potential impact of AI in today’s society, both economically and politically.

Technology 119

Technology Proposal Simon Politics 119

Harvard Business Review

DECEMBER 16, 2010

Frito-Lay has already made competition the cornerstone of its Super Bowl advertising , and Toyota , desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. Will your contest be competitive with their contest?

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

JULY 23, 2013

The Coke campaign is one example of what three prominent co-authors addressed in a March HBR post titled " Great Advertising is Both Local and Global." Coca-Cola, following a well-defined global trend among savvy advertisers, declared in 2011 that it''s marketing practice was going to shift to content creation.

Brand 8

Brand Globalization Advertising Storytelling 8

Harvard Business Review

JANUARY 5, 2015

Marketers, credit card companies, banks, local government agencies, political campaigns, and many others can harness SVPAs to both deliver critical information and to better read and understand constituents. All without you explicitly asking it to do so. We will see growing demands for digital consent agreements and increased transparency.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

MAY 1, 2017

To address this question, a recent meta-analysis of 166 studies, including 75,269 participants of 34 countries, explored the so-called “privacy paradox,” that is, the puzzling fact that people’s concerns about privacy rarely appear to translate into protective behaviors. Getting Cybersecurity Right. Sponsored by Accenture.

Media 10

Media Self-aware Emotional Intelligence Analysis 10

Harvard Business Review

SEPTEMBER 10, 2014

Ronald Reagan and Margaret Thatcher gave the idea political cover. It’s a world of command and control, focused on making money through economies of scale and comprising big hierarchical bureaucracies that push out products and services and get customers to buy them with sales campaigns and advertising. It’s not very agile.

Supply Chain 12

Supply Chain Bureaucracy Short-term Agility 12

Harvard Business Review

SEPTEMBER 5, 2018

Design thinking privileges the designer above the people she serves, and in doing so limits participation in the design process. In fact, problem-solving is always messy and most solutions are shaped by political agendas and resource constraints. A New Name for an Old Method. Preserving the Status Quo.

Real Estate 8

Real Estate Proposal Politics Policies 8

N2Growth Blog

SEPTEMBER 24, 2010

Maybe it’s just a nice politically correct soundbite that gets some good play, or is it simply flawed logic? In today’s world of advertising and marketing gluttony, the consumer is exhausted. I even found a few blogs espousing the mantra of “Culture Trumps Strategy.&# Could this just be an issue of semantics?

Blog 366

Blog Strategy Brand Bottom-up 366

Harvard Business Review

OCTOBER 7, 2016

Can that tactic ever prove successful, either in politics or business? And in politics, it is nothing new. They’re enthusiastic, diverse, hopeful — eager participants in our democracy. It can be a powerful mobilizing — and polarizing — force.

Brand 9

Brand Public Relations Fashion Follow-up 9

Harvard Business Review

JULY 4, 2014

Path dependence is why police officers do not switch occupations mid-career to become advertising executives, why Christians rarely convert to Judaism, and why group discussions often move inexorably to conclusions that do not represent the fullness of diverse perspectives that cognitive diversity offers. Structured deliberation is key.

Productivity 16

Productivity Products Brainstorming Diversity 16

Harvard Business Review

JULY 4, 2014

Path dependence is why police officers do not switch occupations mid-career to become advertising executives, why Christians rarely convert to Judaism, and why group discussions often move inexorably to conclusions that do not represent the fullness of diverse perspectives that cognitive diversity offers. Structured deliberation is key.

Productivity 12

Productivity Products Brainstorming Diversity 12

Harvard Business Review

AUGUST 9, 2018

Since political views are also shaped by our assumptions about hierarchies, we wondered whether these two things — political beliefs and preference for luxury goods — would go together. We first aimed to establish a baseline link between political orientation and a greater or lesser desire for luxury goods.

Marketing 8

Marketing Politics Brand Comparison 8

Harvard Business Review

JULY 2, 2013

What was unique was that people participated whether they were gay or not, signaling that these were not just LGBT cases but cases the public was willing to get behind," he noted. In addition, several professional sports stars have come out over the last year, moving the conversation from the Sunday political shows to prime time.

Schein 9

Schein Media Sports Brand 9