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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

This force is called creative destruction, which is the process where innovation and technology advancements are reshaping industries and business models. To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Nokia just couldn’t keep up.

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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 366
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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CPG Hiring Trends

N2Growth Blog

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. The next generation of CPG leadership must anticipate connecting better with consumers, investing in the right technologies and business models, and using culture to spark innovation and growth.

Trends 368
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Agile – a leaner, stronger, faster, smarter way to work (for everyone)

Ask Atma

Setting up an Agile based environment for any work group or business. Overview: An agile environment organizes the resources of an organization in a more adaptive and disciplined way. Through new roles and a few rules any organization or group can become more agile. Agile Concept. User stories.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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The 9 Rules of Innovation by Greg Satell

QAspire

Add to this, the challenges of hyper-competitive landscape, organization cultures, shortage of talent and agility to move swiftly and the challenge of innovation compounds. Innovation can take many forms from operational innovation to business models and creating platforms. search), 20% toward adjacent markets (i.e.