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Best of the Web Leadership Articles

Michael Lee Stallard

Author/speaker Jason Seiden just posted a “best of the web&# collection of articles on leadership that includes the post I recently wrote about the CEO of Starbucks. The title is a bit over the top, but the article itself is dead on. Kathy C presents 7 ways to do this in Leverage What You Do Right in Your Marketing Plan !

Article 199
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The Best Marketing Strategies That Every Startup Should Consider

Strategy Driven

Given this, the one aspect where startups get trumped by big corporations is marketing. Unable to spend as affluently as the big companies, their product/services hardly get any recognition in the vast market. To rise up from this major problem, here are some of the vital marketing strategies that every startup should consider.

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Is It Ever Wise to Swear at Work?

Michael Lee Stallard

A recent Quartz.com article argues that in circumstances like these, swearing is ok. The Quartz.com article argues everyone’s swearing these days. Katie Russell is a digital marketing specialist at E Pluribus Partners. How about if you are a woman in a male-dominated culture and you want to fit in? We disagree.

Advice 368
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Is Crypto Cleaning Up Its Act?

Harvard Business Review

This article argues that markets in crypto-assets such as Bitcoin are maturing. But there is also evidence that innovative moves by crypto-asset issuers to create new vehicles for investment in crypto-assets have improved price efficiency and market liquidity, making investment in crypto-assets safer for investors.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Older Workers Stay If You Invest In Them

The Horizons Tracker

In a recent article , I highlighted how the Covid pandemic heralded an exodus from the labor market by older workers, with this making a significant contribution to the labor shortages seen across the economy today. As a result, there are widespread attempts to keep people economically active for as long as possible.

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The Marketing Strategy: What You REALLY Need To Know

Strategy Driven

Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories. A lot of small businesses don’t have this luxury.