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Does Your Brand Pass Muster?

Lead Change Blog

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

Brand 226
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Ten Years After Ford’s Spectacular Turnaround, What Alan Mulally Reveals About Brand-Inspired Cultural Revolution

Great Leadership By Dan

But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. and then working as one team to deliver on those, as a Fortune article explains.

Brand 193
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How to Build Trust: The Trust Triangle

QAspire

Maggi is an iconic Indian brand from Nestlé faced a severe crisis of trust when it was alleged to contain excessive amount of mono-sodium glutamate (MSG) in the spice mix, raising health concerns. They communicated stringent quality checks, revamped packaging and engaged in open dialogue on food safety.

How To 142
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How to Build a Brand | N2Growth Blog

N2Growth Blog

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.

Brand 271
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The Ins and Outs of an Executive Director Search

N2Growth Blog

Identifying the Key Qualities and Skills Desired in an Executive Director In the search for an Executive Director, it is crucial to identify the essential qualities and skills that the ideal candidate should possess. This process involves thoroughly understanding the organization’s objectives, culture, and strategic goals.

Execution 235
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How to Hire & Manage Consultants

N2Growth Blog

Most consultants don’t graduate from business school with any real world business experience. I have a very simple rule that I’ve followed for years in evaluating whether or not to hire a consultant: If an advisor is not fluent in my business, they won’t be retained by me to represent my business…end of story.

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Build your Brand by Building Relationships

Women on Business

And, for those relationships that you already have, you won’t be able to rely on coveted word of mouth marketing (one of the best tools in your toolbox) if you’re not delivering on service or quality. ” —Michael Denisoff, founder/CEO of Denisoff Consulting Group , Redondo Beach, California.

Brand 257