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The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book.

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Executive Vision – Navigating the New Leadership Landscape: Retail

Strategy Driven

Register for the complimentary StrategyDriven Newsletter and receive instant access to our Organizational Performance Measures whitepaper series. and oh, if you want a pic to show with your comment, go get a gravatar ! Click here to cancel reply.

Retail 50
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CMI Highlights – 6 December

Chartered Management Institute

Making work secure CMI recently partnered with the Work Foundation to publish a new study exploring the role of managers in sectors where work is often precarious, such as hospitality, retail and agriculture. It finds that almost half of insecure workers couldn’t pay an unexpected bill of £300 if due within seven days.

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The Rules of Retention

Chart Your Course

They also provide more than double the market average in training time for entry-level employees, and offer clear paths for advancement into management. As a result, QuikTrip was expanding with new stores and larger projects during the recession, while other low-cost retailers were closing stores and announcing layoffs.

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6 Ways Green Businesses Make a Difference

Women on Business

Those who identify as green businesses, either through outside certification or through ongoing self-assessment and reporting, are proud to share their progress with the green sub-segment of the retail marketplace. 6) Increasing the market for Made in the United States. 3) Focusing the conversation.

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Why Customer Experience is So Important

Women on Business

Look at a certain wildflower farm and retail outlet just outside of Fredericksburg, Texas. You’ll find a treasure trove of marketing tips, design advice, and freebies, in her weekly newsletter The Diamond Mine. They know that in order to be successful, they have to stand out from the crowd. Just ordinary seeds.

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6 Winning Traits of Successful eCommerce Businesses

Strategy Driven

eCommerce is one of the fastest-growing industries expected to occupy 22% of retail sales worldwide by the end of 2023. Omnichannel Marketing Strategy. So, ensure that you work on your content marketing strategy that exactly fits your audiences’ needs. This, again, comes to audience research. Final Thoughts.