In the CEO Afterlife

FEBRUARY 20, 2015

Jacobs Suchard Directors expected me to run their North American operation as an entrepreneurial enterprise, and as long as the returns were favorable, they assumed I was doing just that. In 2013, Zappos continues to amaze under this culturally insightful leader. I wasn’t surprised in the least. Jeff Bezos thought so.

Long-term 100

Long-term Download CEO Objective 100

Chartered Management Institute

DECEMBER 2, 2013

Big Data, and its close cousin the Internet of Things, are among the trendier terms of 2013. It often helps if the executive in charge is not from IT, but from operations or marketing, and that there are close links with customer-facing and other operational roles. They are transforming each and every business model.

Leadership Styles 83

Leadership Styles Human Capital Ethics McKinsey 83

Strategy Driven

MARCH 28, 2014

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

Brand 58

Brand Marketing Engineering Competitive Advantage 58

Strategy Driven

DECEMBER 23, 2013

Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market. By tuning in to customer needs, a company is able to define the market in ways they could not have identified had they only looked inward. All rights reserved.

Organization 58

Organization Open-book Innovation Technology 58

Harvard Business Review

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department.

Company 12

Company Survey Finance Engineering 12

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The service offers the possibility of enhancing an engineer’s marketability and growth and development. Marcus Winther/Getty Images.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

OCTOBER 2, 2018

and scale up after its recent declines in sales and market share. Employees operate within a hierarchy and are well aware of the guidelines that dictate their behavior. This rule-bound culture ensures that all employees understand the company’s objectives and are consistently working to achieve them.

Price 13

Price Decentralization Long-term Self-aware 13

Harvard Business Review

MARCH 31, 2015

While consumers are rightfully worried that their personal information may be compromised, shareholders and companies’ management have a wider set of concerns, including loss of intellectual property, operational disruption, decreased customer trust, tarnished brand, and loss of investor commitment. The stock price declined 0.3%

Price 8

Price Long-term Banking Short-term 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JANUARY 23, 2013

At the New Media Expo, I also interviewed Nick Harris, head of digital marketing for Benjamin Moore. We may still have a ways to go before we can quantify its objective, dollars-and-cents impact (if you read about something on Facebook, and then saw a tweet, and then went to the mall to buy it, does it count?).

Media 10

Media First-mover Advantage Early Adopters ROI 10

Harvard Business Review

MARCH 21, 2018

Since 2013, I’ve keynoted talks to groups of transitioning military veterans nearly 20 times as part of Deloitte’s CORE Leadership program, which helps vets reinvent themselves into civilian careers. Toby Johnson, who I interviewed for my book Reinventing You , taught me this one. “It’s very much, ‘Can you learn?

Career 12

Career Skills Real Estate Learning-by-Doing 12

Coaching Tip

JUNE 22, 2013

The entrepreneur takes risks but does not see himself as a risktaker, because he operates under the useful delusion that what he''s attempting is not risky. Hirschman and the power of failure" by Malcolm Gladwell in The New Yorker, June 24, 2013. Hire an independent (read: objective) professional to take a look at your intended market.

Entrepreneur 97

Entrepreneur Creativity Marketing Operations 97

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Aside from complex technological advances (e.g.,

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

DECEMBER 14, 2016

But the government seems to have failed in meeting this objective. In the meantime, retail and wholesale markets have stalled around the country. billion annually in currency operations costs. The disruptive action did not originate in a small segment of the market; it was launched nationwide.

Banking 8

Banking Cost Policies Supply Chain 8

Harvard Business Review

JUNE 16, 2016

Operations in a Connected World. This truth could be very different from what the company thought it was or was marketing it as. HP outfitted its printers in 2013 with wireless sensors that monitor ink levels and automatically trigger reorders before customers run out. Insight Center. Sponsored by Accenture.

Productivity 8

Productivity Products Wireless Technology 8

Strategy Driven

JANUARY 3, 2014

Learn when deadline crunch time is best to accomplish the optimum business objectives. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. About the Author.

Energy 57

Energy Strategic Planning Succession Humphrey 57

Harvard Business Review

AUGUST 21, 2015

Are our overall objectives clear to you and do you feel you have the support and resources to accomplish them? ” Another way to ease out of micromanaging is to discretely seek feedback from other coworkers about how your team is operating, says Dillon. It was fall 2013—CoachUp’s second year of business.

Micromanagement 8

Micromanagement Team How To Project 8

Strategy Driven

JUNE 7, 2013

It occupied one counter at 2-J’s Hamburgers, an established Austin restaurant, owned and operated by Ralph Moreland. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. That’s what I do for businesses of all sizes.

Franchising 63

Franchising Budgeting Pryor Consultative 63

Harvard Business Review

JULY 20, 2016

When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. A decade into the new millennium, India, with its billion-plus people and largely untapped e-commerce market, beckoned. Amazon.com debuted as an online bookstore in 1994. and to other countries.

Business Model 8

Business Model Retail Airlines Marketing 8

Harvard Business Review

NOVEMBER 20, 2017

Too many companies still follow a “Plan-then-Do” approach to strategy: The organization works tirelessly to create its best forecasts about the future market and competitive landscape. Webvan was forced to cease operations by 2001. Caesars Entertainment has built test-and-learn into its marketing investments.

Execution 8

Execution Strategy Contingency Plans Company 8

Harvard Business Review

OCTOBER 7, 2015

market has witnessed a substantial rise of activist investors. According to Schulte, Roth & Zabel’s Activist Investing 2015 Annual Review, a total of 344 companies worldwide were subjected to activist demands in 2014, up 18% from the 291 recorded in 2013. Over the last three years the U.S. Example: Jolly Inc.

How To 8

How To Due Diligence Strategy Proposal 8

Harvard Business Review

APRIL 8, 2014

In January 2013 they created “ IBM iFundIT ,” a program in which volunteers decide where to spend seed money using an intranet site for proposing ideas, commenting, volunteering, and funding. Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014. Decision making Operations'

Software 8

Software CIO Early Adopters Project 8

Harvard Business Review

JUNE 10, 2014

Public relations and communications professionals—and the academic programs that train them—find themselves operating in a radically new environment. As Emily Yellin describes in her book Your Call Is (Not That) Important to Us , “public relations” was the phrase initially used to describe customer service. Communication Public relations'

PR 8

PR Public Relations Conflict of Interest Ethics 8

Harvard Business Review

MAY 14, 2014

Instead, it operates more like GE. Much like Welch’s famed “#1 or #2” objective for each of this businesses, Alibaba’s governance inspired its subsidiaries to be the leaders of their respective industries. Alibaba, the Chinese internet titan that filed for an IPO in the U.S. last week, could be the largest tech IPO in history.

IPO 12

IPO Welch Strategy Long-term 12

Harvard Business Review

JANUARY 5, 2017

Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.

Media 11

Media Advertising Fixed Costs Content 11

Harvard Business Review

NOVEMBER 4, 2016

At the same time, we will localize production in big end-use markets like Saudi Arabia. Both in terms of operations and organization, this is certainly responsive to a more protectionist environment. Going forward, we will localize… We will produce for the U.S. in the U.S., but our exports may decline. Perhaps U.S.

Globalization 8

Globalization Education Policies Survey 8

Harvard Business Review

SEPTEMBER 19, 2016

President Obama learned too late that Congress would insist on playing its role in authorizing negotiations with specific objectives. Between 1993-2013, the value of U.S. Invitations to visit plants and operations in their districts helped members of Congress to see and hear directly why trade matters. manufacturing?

Supply Chain 8

Supply Chain Politics Policies Globalization 8