Skip Prichard

MARCH 3, 2021

That’s why I was fascinated by Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger. This is a cultural trend, a new definition of credibility and authenticity that bleeds over into the marketing realm. Look at Patagonia, for example.

Brand 117

Brand Storytelling Trends Content 117

Tanveer Naseer

DECEMBER 19, 2017

More and more, the public is demanding that leadership brands declare a point of view on social justice, civil liberties, the environment, and even more. At the time, they identified issues related to social justice, civil liberties, and the environment as safe territory for brands to take up positions.

Brand 220

Brand Politics Letter Participative 220

Jesse Lyn Stoner Blog

APRIL 3, 2012

Both create exciting, energized work environments. Consider the seamless transition at Southwest Airlines when Herb Kelleher stepped down as president because the vision had been internalized through out the company. The difference becomes most apparent when the leader leaves. With visionary leaders, the “glue” is the shared vision.

Airlines 228

Airlines Loyalty Motivation Strategy 228

The Practical Leader

AUGUST 16, 2023

Poor Managers Enervate, Effective Leaders Energize Management at an airline with deteriorating customer satisfaction issued a directive urging staff to smile and be nicer to passengers. Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people.

Energy 52

Energy Crisis Absenteeism Leadership 52

Curious Cat

JANUARY 10, 2017

Singapore Airlines can cater to creating a great experience. Southwest Airlines can cater to providing a friendly and inexpensive experience while passing on providing certain amenities. Aligning what is delivered with what is marketed is also important and something Southwest does well.

Airlines 40

Airlines Class Price System 40

In the CEO Afterlife

SEPTEMBER 8, 2015

When leaders rely on excessive research and information to reduce the risk of critical decisions, vibrant environments concede to morose cultures of risk-aversion. One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times.

Power 100

Power Competitive Advantage Airlines Information 100

The Horizons Tracker

NOVEMBER 23, 2020

This has been driven in large part by the malaise of city center environments that have become ghost towns without the lifeblood of workers that sustain them. Of course, the corporate real estate market is not the only sector that will be affected by a shift to remote working. Shifting sands. This pandemic is no different.

Reis 80

Reis Transportation Real Estate Tourism 80

Lead Change Blog

FEBRUARY 12, 2015

While employees choose to be happy, those sourcing positive emotional strength are typically employees bolstered by a supportive, affirming environment. At the annual Southwest Airlines Halloween party, CEO Gary Kelly showed up dressed as KISS. Happy employees are resilient in times of chaos, courageous in moments of conflict.

Open-book 150

Open-book Airlines CEO Hotels 150

Women on Business

JANUARY 11, 2011

In this fast paced business environment, people are just too busy to seek you out so you need to strategically plan how to create your visibility, how best to communicate your value proposition and to whom. Often this meant trying to read Mapquest directions while driving on a highway or in the dark.

Press Release 160

Press Release Succession Discount PR 160

HR Digest

OCTOBER 17, 2020

Establishing an incident management plan to ensure a safe working environment for their customers and employees. Household income and savings are ultra-low in most global markets. airline and hospitality sectors) are making immediate changes including implementing drastic cuts to Chief Executive Office and senior executive pay.

Short-term 59

Short-term Committee Incentives Long-term 59

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. He is the author of the book, Empathetic Marketing published by Palgrave. The Need for Caring Relationships.

ROE 50

ROE ROI Letter Airlines 50

HR Digest

OCTOBER 17, 2020

Establishing an incident management plan to ensure a safe working environment for their customers and employees. Household income and savings are ultra-low in most global markets. airline and hospitality sectors) are making immediate changes including implementing drastic cuts to Chief Executive Office and senior executive pay.

Short-term 52

Short-term Committee Incentives Long-term 52

Strategy Driven

OCTOBER 4, 2013

For many years, we will be measuring how loss of corporate credibility has tainted all facets of business, in terms of remediation, replacement, litigation, make-good, rework, damage control, recovery process, settlements to victims, decreased stock market value and sagging retail sales. Rebuilding the community image. About the Author.

Crisis 68

Crisis Airlines Transportation Crisis Management 68

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. It’s not sustainable.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. It’s not sustainable.

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Tanveer Naseer

SEPTEMBER 17, 2013

Make a culture that makes you smarter about the decisions you make.” – Patrick Lencioni One of the speakers I was looking forward to hearing from at this conference was Patrick Lencioni, given how I used a quote from him to reinforce one of the concepts I discussed in my talk. That this is something that only we could do.

Organization 264

Organization Conference Audience Globalization 264

Strategy Driven

MARCH 4, 2013

I am amazed at how many times someone in a service environment delivers lousy service. Ever get poor service at an airline? Please consider the environment before and after printing this article. What’s your proactive marketing approach to loyalty? QUESTION: Why does lousy service occur? Of course you have, EVERYONE HAS.

Airlines 50

Airlines Loyalty Customer Loyalty Training 50

Coaching Tip

FEBRUARY 23, 2012

Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. Sticking with Southwest Airlines, why do their flight attendants entertain their passengers? 6) Give trust away.

How To 110

How To Airlines Media Innovation 110

Strategy Driven

FEBRUARY 11, 2016

Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset. And, rightfully so.

Entrepreneur 50

Entrepreneur Loyalty Airlines Advertising 50

Strategy Driven

FEBRUARY 9, 2015

Power gives the customer satisfaction award to an airline, what could the category possibly be? Please consider the environment before and after printing this article. Relate Articles: All airlines are the same, except for their people. Let’s get real here, when J.D. Least crappy? All rights reserved. What are you thinking?

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Strategy Driven

AUGUST 14, 2013

The nightly news shows the weather report, ball scores, stock market numbers and a crawling headline simultaneously on the TV screen. “We have a strategic plan,” said Southwest Airlines founder and retired CEO, Herb Kelleher. Please consider the environment before and after printing this article. All rights reserved.

Innovation 61

Innovation Strategy Customer Loyalty Loyalty 61

Tanveer Naseer

MAY 31, 2016

Among the companies that use this practice are Southwest Airlines, Harley-Davidson, and Whole Foods Market, which have all enjoyed sustained growth after adopting explicit practices of transparency. Invite them to learn from one another, and to explore ways of fostering a more strategic environment in the rest of the enterprise.

Development 100

Development Argyris Learning-by-Doing Innovation 100

Strategy Driven

FEBRUARY 4, 2013

Your marketing people, your ad agency, yada, yada) Anyone preparing “boring” marketing tools in this day and age should be forced to take that crap out on a sales call and see how CUSTOMERS perceive it or care ten cents about it. Marketing and HR people: Get off your corporate hobby horse and saddle up your creative brain!

Politics 50

Politics Customer Loyalty Airlines Creativity 50

Strategy Driven

OCTOBER 21, 2013

Then define what is memorable and how everyone can achieve memorability with daily interactions (Southwest Airlines does it with friendly people and humor). Please consider the environment before and after printing this article. Grow from good, to great, to memorable. KEY TO IMPLEMENTATION: Start with smart, happy people.

Customer Loyalty 66

Customer Loyalty Reputation Loyalty Competitive Advantage 66

Strategy Driven

JUNE 30, 2014

Power and Associates gives ‘customer satisfaction’ awards to airlines. Please consider the environment before and after printing this article. Marketing & Sales business management buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' Insincere follow-up. Call looking for money.

Media 65

Media Proposal Customer Loyalty Competitive Advantage 65

Harvard Business Review

OCTOBER 19, 2012

Enamored by these numbers — and encouraged by a new wave of reforms to retail, airlines, broadcast, and power sectors — executives who previously ignored India are making a dash for it. As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. Let's Leverage What We Learned in China.

Marketing 14

Marketing Market Segmentation Retail Travel 14

Strategy Driven

OCTOBER 29, 2012

OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? Blackberry, American Airlines, Barnes & Noble, Microsoft, and Tiger Woods to name a few. CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Strategy Driven

OCTOBER 18, 2013

So also should diversity, branding, quality, marketing, re-engineering and other important processes. The next phase in restoring public credibility to Tylenol was the reintroduction of new product to the shelves, done in such a way as to restore consumer confidence and increase market share. There is an art to Crisis Preparedness.

Crisis 74

Crisis Crisis Management Budgeting Risk Management 74

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. When you think about it, internet retail today is similar to the airline market before frequent flyer programs were introduced. The internet has revolutionized retail.

Airlines 8

Airlines Retail Loyalty Price 8

LDRLB

JUNE 22, 2010

Prior to entering the private sector as a researcher and consultant, Rick spent a number of years as a university professor where he taught courses in research methods, statistics, marketing, communication, and psychology. He received his Ph.D. from Michigan State in 1987. How did you define trust in your study? Employees are still bitter.

Leadership 102

Leadership White Paper Press Release Sharpe 102

Strategy Driven

JULY 25, 2012

Ask Zappos, ask Southwest Airlines, ask Apple, ask Jimmie Buffett and ask CMI (that is us). Please consider the environment before and after printing this article. Raving fan customers would wait in long lines; pay extra shipping fee; all for the service or product that their favorite company offers. Why are Raving fans a good thing?

Team 54

Team BHAG Blanchard Airlines 54

Harvard Business Review

APRIL 26, 2011

Companies like Salesforce.com, Philips, and Oracle have appointed chief customer officers, while many other B2B players have embarked on enterprise-wide efforts to improve their marketing, sales, and support interactions. Their findings quickly confirmed that ANA's focus on its customers' customers would benefit the airlines, as well.

B2B 14

B2B Airlines Travel Stage-Gate 14

Strategy Driven

FEBRUARY 4, 2011

How do we cope in the new environment? By maintaining an awareness of further changing environments, there are further opportunities to be successful, ethical and move ahead of the competition. billion as the stock market plummeted, amid a crisis of investor confidence. The stock market is down 25%.

Ethics 62

Ethics Cost Crisis Learning-by-Doing 62

Harvard Business Review

MAY 23, 2012

Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. How should you market differently? Then, apply different expectations to those two groups and market differently to them. How should you market differently?

Aaker 16

Aaker Brand Marketing Mix Marketing 16

Harvard Business Review

AUGUST 16, 2016

.” And yet the lean startup methodology, born in Silicon Valley as a way for startups to tune in to customer needs with limited resources, has been gaining major momentum inside big companies like General Electric, Alaska Airlines, Telefonica, 3M, and W.L. Show customers barely-working products with rough edges?

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

MARCH 7, 2018

Consider Delta Airlines. It released a statement explaining that the decision “reflects the airline’s neutral status in the current national debate over gun control.” Today’s political environment requires engagement on at least some issues. Sometimes it leads to more harm than good.

Politics 8

Politics Company Airlines Discount 8

Harvard Business Review

MAY 12, 2015

When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment. Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8