In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

Trout 249

Trout Reis Sports Brand 249

Strategy Driven

JUNE 17, 2020

Podcasts are a new and popular option for businesses to go where their potential customers are and win their attention and patronage while providing service to the community and establishing their brand. Building thought leadership and authority within the business realm is the best way to reach the top in any field. Build the Brand.

Brand 73

Brand Advertising Budgeting Content 73

In the CEO Afterlife

DECEMBER 27, 2014

The intent of the query is not to unleash your frustrations about insufficient budgets, unreasonable customers, cantankerous bosses, or endless project lists – not that these matters are unimportant or should be overlooked. Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision'

Constraint 200

Constraint Human Resources Marketing Strategy Short-term 200

HR Digest

APRIL 9, 2024

In an exclusive interview with HR Digest, Trent Henry, EY’s Chief Human Resources Officer (CHRO), shares key strategies driving EY’s commitment to diversity, innovation, employee well-being, and leadership development. Through Henry’s insights, HR professionals gain valuable perspectives on navigating HR leadership in a dynamic environment.

Diversity 52

Diversity Career Globalization Learning-by-Doing 52

Strategy Driven

NOVEMBER 1, 2010

Public scandals like the BP oil spill and Goldman Sachs’ mortgage securities fraud compromised consumers’ trust in brands, and as a result, consumer loyalty was at an all-time low. And not only are brands more vulnerable to shoppers’ unpredictable whims, but tools like social media mean that consumers also have more control.

Brand 65

Brand Globalization Banking Long-term 65

In the CEO Afterlife

MAY 20, 2014

Negotiating for a lower price or something extra is the modus operandi of every antique retailer, real estate broker, flea market merchant and automobile dealer. Leadership. Zappos and Patagonia believe that culture is the brand. Everyone is looking for a good deal, a real bargain. I’m not taking issue with that. Simplicity.

Real Estate 215

Real Estate Human Resources Bureaucracy Constraint 215

HR Digest

OCTOBER 7, 2020

Factors such as external forces or internal budget cuts may dissuade organizations from making the hiring choices wants to make. With budget cuts, they need to rely on the existing talent pool within the organization than a new hire. But hiring external talent isn’t always a viable option. Hire from inside your company. Use of tools.

Management 98

Management Supply Chain Crisis Scenario Planning 98

N2Growth Blog

APRIL 7, 2011

The fear of exposing executives and the corporate brand to public criticism, along with disclosure concerns with regard to forward looking statements, and other confidential information have caused concern for boards and legal departments. Social media also allows you access to business, market, and competitive intelligence in real time. .

Media 298

Media CEO Brand Blog 298

N2Growth Blog

MARCH 19, 2014

These are critically important to make sure your organizational leadership index is healthy, balanced and aligned with your strategic intent and vision to meet the organization’s objectives going forward. Crisis Leadership exams can help find problems early when your chances for treatment and cure are better. CHOLESTEROL.

Health Care 302

Health Care Organizational Behavior Operations Diversity 302

Great Leadership By Dan

AUGUST 27, 2018

We often dedicate time to challenges requiring immediate attention—we wait until a layoff, merger, or burnout before we dust off the resume, only to find that the market and required skills have shifted since we last interviewed. Usually, red flags precede a layoff, major leadership change, merger/acquisition, or other career upset.

Career 151

Career How To Open-book Licensing 151

In the CEO Afterlife

MAY 30, 2012

Here are the 5 best bargains in the world of business: Leadership heads the list. This is a corollary to leadership but it is also a core value that must permeate the entire organization. When culture is the brand, you’ve nailed it. The good news is that these bargains can be unleashed from your existing overheads. Simplicity.

Bureaucracy 245

Bureaucracy Constraint Creativity Discount 245

Strategy Driven

JANUARY 27, 2021

Apart from conducting detailed market research, finding out fair clientele, performing surveys, retaining target groups, exploring SEO, and researching public data, which are obviously important factors, one must also remain very adaptable to changing situations. What will be the market where you want to get into?

Break-even Analysis 76

Break-even Analysis Analysis Licensing Price 76

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Eric: What personality traits are ideal for a marketing leader ?

Marketing 71

Marketing Real Estate B2C B2B 71

N2Growth Blog

AUGUST 22, 2010

If your CMO is making all of your brand decisions there will be h*ll to pay down the road. moravecglobal Here's another example of disconnected leadership and the consequences for, in this case, students, faculty and taxpayers. Best wishes for continued success Marlyn.

Blog 401

Blog Gordon CEO Consultative 401

In the CEO Afterlife

JULY 17, 2011

Leadership. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. The strategic plan is not the annual budget. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Leadership.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

The Practical Leader

MARCH 30, 2022

When I do that survey during leadership/culture presentations, almost every hand goes up. Mission statements are as common as a logo, website, or budget. Others are catchy branding slogans written by marketing. Raise your hand if your organization has a mission statement. Everybody has one. Energize and engage?

Mission Statement 69

Mission Statement Energy Long-term Letter 69

In the CEO Afterlife

MAY 16, 2011

Leadership. by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Successful companies get things done, control performance, spot problems and bring in the budget. How are you to manage your brand when selling yourself without a flashy label? Leadership. In the CEO Afterlife. Main menu Home.

CEO 133

CEO Innovation Education Brand 133

Women on Business

AUGUST 9, 2012

With so many products to choose from it is easy for a consumer to take a few moments of time to compare brands while standing in the isle. I quickly discovered, much to my dismay, that the three brands were virtually identical. Buying organic does not enter the equation when you have a small budget to feed a family.

Transportation 248

Transportation Trends Brand Environment 248

In the CEO Afterlife

MARCH 7, 2015

Absentee leadership. Budgets are constantly cut and revised. New products are “me-to” brand line extensions. Marketing blames Sales. Revival is not too late, but whatever you do. remember, the steps you take must be transformational, not incremental. Lack of vision. High employee turnover. Mounting inventory.

Absenteeism 100

Absenteeism Short-term Long-term Strategic Planning 100

Great Leadership By Dan

MAY 2, 2013

There are administrative chores like budgeting and logistics. He made several strategic missteps that not only led to his quick dismissal, but also drove value erosion and a loss of market position that the company is still trying to recover from. Guest post by Jimmy Brown, Ph.D. Business leaders have a lot on their plate.

Strategy 243

Strategy Succession System Process 243

Strategy Driven

JANUARY 2, 2015

The presenter was dropping the term ‘brand’ into every other sentence. The ‘brand’ is a marketing term. Customer experience” comes right out of marketing surveys, which rarely ask for real feedback or share the findings with company decision makers. Expect to render good business all the time.

Strategy 50

Strategy Strategic Planning Budgeting Risk Management 50

Ron Edmondson

AUGUST 2, 2011

Paul heads a marketing company for churches and church plants called d2designs. If your church needs help with marketing, especially if you are a small church or church plant on a budget, I recommend the services of d2design and Paul Loyless. Marketing and branding are fun and exciting – no doubt about it.

Marketing 38

Marketing Brand Advertising Planning 38

Miles Anthony Smith

JUNE 30, 2018

How to Promote Your Blog in 21 Bullet Proof Ways​ with Bona Fide Content Distribution Creating content is only half the battle in content marketing. Click "READ MORE" to learn how to promote your blog content and take your brand to a whole new level. This can result in a bit of a marketing snowball.

Content 82

Content Blog Audience How To 82

In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. Yet, in cases where budgets are already small, there’s strategic risk to cutbacks.

Short-term 232

Short-term Long-term Advertising Hammer 232

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Starting Your Own Business? If you have, you're not alone; 99.7%

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Ron Edmondson

JANUARY 26, 2013

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications. Has your church spent unhurried time developing a brand that resonates with people in your church and community? Brand Standards. Creative Leadership.

Storytelling 54

Storytelling Audience Brand Long-term 54

Women on Business

AUGUST 16, 2012

Groupons impressive growth came at a time where retailers were desperate for increased sales and their membership based deal platform was a fantastic way to market and bring in new customers with little or no cost. So G-Team was born from that and with a re-branding effort we launched Groupon Grassroots.

Project 209

Project Incentives Retail Business Model 209

Coaching Tip

APRIL 29, 2011

Corporate leaders often fail because the organization’s structure is wrong: key players don’t have budgets or authority, the company moves too slowly and the structure promotes destructive conflict. Younger, motivated people with highly sought-after skill sets often find their talents underutilized.

Development 112

Development Bureaucracy Globalization Middle Management 112

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

DECEMBER 30, 2016

Many large companies are on an acquisition spree to pick up these small brands to buy growth that is hard for many big brands to generate themselves, often at Silicon Valley-like valuations. Ironically, many big companies have small brands they already own that they could use to generate growth in a much cheaper and easier way.

Brand 10

Brand Hammer Advertising Budgeting 10

Women on Business

JANUARY 26, 2011

This due diligence included, setting a new household budget, moving investments, setting up a home equity line of credit, and finally, buying a new car (for the first time in 11 years!). The plan was to build my coaching business and the True Balance brand, one day at a time until I could give my two weeks notice.

Press Release 100

Press Release PR Exit Strategy Discount 100

Strategy Driven

MAY 29, 2013

” WE-WE – Qualifying questions about who decides, budget, or payment. Marketing departments have no concept of them, and most salespeople aren’t willing to do the work to prepare them. Are you the dominant brand, or is your brand bland? WE-WE – Unfavorable statements about the competition.

Customer Loyalty 70

Customer Loyalty Seminar Media Marketing 70

Strategy Driven

JULY 3, 2019

So if your company operate on a tight budget, don’t hesitate to hire a graduate. Does your company operate in the industry, where it’s crucial to apply innovative solutions as soon as they appear in the market? If you want to achieve success in the long run, you should also try to grow leadership from within your company.

Insurance 50

Insurance Travel Follow-up Operations 50

N2Growth Blog

DECEMBER 16, 2010

who serve as inspiration to us all by the daily difference their leadership makes in our lives. You can nominate your unsung hero by leaving a comment explaning how their example of leadership touches the lives of others. but you’ll not find that here. but you’ll not find that here. but you’ll not find that here.

Blog 291

Blog Covey Learning-by-Doing Video 291

Harvard Business Review

NOVEMBER 1, 2012

It's that time of year again: Budgeting and planning for next year are in full swing. Through hundreds of sessions like these across dozens of industries, we've identified four best practices to make your budgeting and planning process much more effective and less dependent on illusory projections. Don't bet on it.)

Budgeting 8

Budgeting GDP Resources Project 8

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. If your budget was created for economic headwinds, then now is the time to revisit your assumptions. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Roundtable Talk

APRIL 7, 2011

to fake it ‘til you make it… rather than focusing on what you don’t have (a big marketing budget, a large team, prior track record in the field) focus on what you do have and go for it. Don’t build a “brand”… be who you are. With a campaign team of four, Sarah ran a race that surprised many hardened politico’s. Happy leading!

Politics 34

Politics Media CEO Bottom-up 34