Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Chris Brady

FEBRUARY 23, 2010

Posted by: Allan Gainer | February 23, 2010 at 01:41 PM Bubba says, "By golly Cletus, it's the making of the next Obamacare health care proposal." Posted by: JustinArndt | February 23, 2010 at 01:45 PM Bubba says, "By golly Cletus, it's the making of the next Obamacare health care proposal."

Health Care 85

Health Care Henderson Blog Letter 85

Harvard Business Review

JANUARY 4, 2016

The chief marketing officer at a major technology provider recently voiced concerns that I’ve heard from several other CMOs: “Our customers have gotten way ahead of our sales efforts. It’s a common issue in B2B markets. This is a terrifying development for B2B firms, and especially for their sales and marketing teams.

B2B 8

B2B Media Content Advertising 8

LDRLB

APRIL 28, 2014

You could put me in the positive psychology camp and I work with companies, with health care organizations, even with schools to help develop the leaders that are going to take that organization to the next level. Asset-based thinking is all about developing a habit of mind through practice. Is this bad?

Positioning 60

Positioning Learning-by-Doing Books Follow-up 60

Harvard Business Review

DECEMBER 5, 2017

And their motivations have shifted considerably from the last time they were in the market. The boss is the number one influencer over an employee’s time—even more than the employee’s own family. Deloitte Consulting CEO Jim Moffatt had an epiphany shortly after sending an email to his employees.

Company 15

Company Health Care Motivation Commitment 15

Harvard Business Review

SEPTEMBER 27, 2013

The proposition for this collaboration would have had most executives at large medical institutions scratching their heads — there are no clear models for how to help another university develop its research expertise. Follow the Leading Health Care Innovation insight center on Twitter @HBRhealth. academic medical centers.

Health Care 8

Health Care Agility Due Diligence Reputation 8

Harvard Business Review

JANUARY 30, 2015

There are two kinds of health-care innovation: more-for-more and more-for-less. The American health-care system exemplifies the first kind, offering more and more value at higher and higher costs. Despite these high-cost innovations (American consumers spend more on health care than their counterparts anywhere else), U.S.

Health Care 8

Health Care Disruptive Innovation Travel How To 8

Harvard Business Review

OCTOBER 14, 2015

The health care industry is now focusing on value-based care — improving the health of populations while reducing costs. As providers aim to compete in this new business context, they are partnering with firms whose data and services can increase care coordination and prevent disease.

System 8

System Health Care Retail Cost 8

Harvard Business Review

DECEMBER 24, 2013

Meanwhile, Michael Porter explains exactly how health care needs disrupting, professors from INSEAD and MIT debate the merits of the MOOCs that might upend higher education, and our own Sarah Green tells publishers to quit whining about disruption and start enjoying the innovation that goes along with it.

Management 20

Management Health Care Middle Management Agility 20

Harvard Business Review

DECEMBER 21, 2011

They seem certain to intensify in global power and influence. If your organization doesn't find them innovatively interesting, then be careful: they may be wielded by the competitors you most dread. Transportation, mobile communications professional development and — yes — parenting are also rife with opportunity.

Innovation 16

Innovation Health Care Globalization Media 16

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. Instead, together, they are sketching the outlines of a new market.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

JUNE 17, 2014

For the most part, this is good news: the influence of design has made products, services, software, and environments better, both for the customer and the bottom line. In Microsoft’s case, design has never been at parity with other important business functions such as engineering and marketing. Leaving an empty seat at the table.

Supply Chain 8

Supply Chain Software B2B Brand 8

Harvard Business Review

FEBRUARY 21, 2014

Instead, they question the motives of a company for even offering a wellness program, which they slam as an “employee control tool” and “a marketing tool for health plans.” What are the behaviors that corporate wellness initiatives are trying to influence? Lewis and Khanna, however, don’t focus on such findings. Perspicacity.

Health Care 8

Health Care Absenteeism Presenteeism Human Resources 8

Harvard Business Review

SEPTEMBER 5, 2014

Will Wolf, the Global Head of Talent Acquisition & Development said that even if employees are not interested in the offered roles, “they are blown away that we’re going out of our way to try to find them something interesting and new.”. It’s no coincidence that this sounds like consumer marketing.

Human Resources 11

Human Resources Information Technology Report Human Capital 11

Harvard Business Review

JANUARY 12, 2017

This personalized approach could one day help all people with cancer benefit from smart medicines, but only if patients opt to share their sequencing data and other health information and insist that health care organizations comply with their wishes. Under Armour is not just selling hoodies; it’s building better athletes.

Company 8

Company Health Care Storytelling Pharmaceuticals 8

Harvard Business Review

JANUARY 7, 2015

Large numbers of developers responded, and some offered immensely popular applications such as Printicular from MEA Labs , which allows users to print photos at Walgreens from either their phones or their accounts with Facebook, Instagram, or Dropbox. APIs allow firms to expand into markets they may never have previously considered.

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

MAY 5, 2016

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

Tourism 8

Tourism Banking Due Diligence Hotels 8

Harvard Business Review

DECEMBER 15, 2015

I’d like to share what I learned while leading an SBM — to help other states as they navigate the health insurance landscape and, more broadly, to inform health-system leaders, employers, and policy makers about the challenges SBMs face and the solutions they’re developing. Leading Change in Health Care.

Insurance 8

Insurance Health Care Cost Learning-by-Doing 8

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. Instead, together, they are sketching the outlines of a new market.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

JULY 22, 2015

Skill development is clearly a major priority for companies and managers these days. Enrollment in learning programs has surged over the last few years to generate a global executive education market of over $70 billion a year. Consider, for instance, the talent development program at Ascom, a global telecommunications company.

Project 8

Project Parcell How To Short-term 8

Harvard Business Review

SEPTEMBER 5, 2014

Will Wolf, the Global Head of Talent Acquisition & Development said that even if employees are not interested in the offered roles, “they are blown away that we’re going out of our way to try to find them something interesting and new.” ” It’s no coincidence that this sounds like consumer marketing.

Report 8

Report Human Capital Health Care Compliance 8

Harvard Business Review

AUGUST 1, 2017

Consider “Midori,” a newly appointed marketing manager for a midsize family-owned firm. He was assembling a project team to develop a new innovation center. Be imaginative and share details that highlight the ways in which the person is interesting, and describe them as someone others would want to get to know.

Health Care 15

Health Care Self-aware Positioning Team 15

Harvard Business Review

JULY 6, 2017

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. The coming battle in antitrust will not be about controlling markets in the traditional sense.

Company 9

Company Engineering Operations Construction 9

Harvard Business Review

JANUARY 11, 2016

Since then, as the composition of top executive teams has changed, responsibility for leading strategy development has been shared by more members of the C-suite. Together, they have the stature to challenge and influence how the company makes decisions. There are two reasons for this. Embracing the long-term view.

Strategy 8

Strategy CFO Finance Short-term 8

Harvard Business Review

MAY 8, 2013

I recently conducted a study of 56 randomly selected companies involved in major change and innovation efforts in the high-tech, retail, pharmaceutical, banking, automotive, insurance, energy, non-profit, and health care industries. Leadership development Leadership transitions Managing people'

Middle Management 9

Middle Management Management Automotive Pharmaceuticals 9

Coaching Tip

JANUARY 29, 2014

have tracked closely with the performance of the economy and labor market overall, showing a notable decline following the last recession,” said Matt Ferguson, CEO of CareerBuilder and co-author of The Talent Equation. Net new business establishments in the U.S. Best States for Establishment Growth. 579,166 total establishments in 2012.

Real Estate 97

Real Estate Health Care Insurance Construction 97

Harvard Business Review

NOVEMBER 29, 2011

Whether it's the stubborn inefficiencies of the health-care system , the ever-rising costs of the higher-education system , even the slow-motion collapse of the US postal system , leaders with unrivaled expertise and decades of experience can't seem to develop creative solutions to dire problems.

Banking 18

Banking Retail Open-book Creativity 18

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

JUNE 20, 2018

Poor pay , increased health care costs , and diminished pension plans are certainly core issues — teachers in Oklahoma haven’t received a pay boost in a decade. ” Professionalism demands the capacity to internally organize and protect “professional practices from external influences.”

Education 8

Education Survey Stress Definition 8

Harvard Business Review

FEBRUARY 10, 2015

In an interview he told us: “SASB has now issued standards for 45 industries in six sectors The specific issues we examine for human capital include labor relations; fair labor practices; employee health, safety and wellbeing; diversity and inclusion; compensation and benefits; and recruitment, development and retention.

Human Capital 8

Human Capital CFO Banking Report 8

Harvard Business Review

NOVEMBER 25, 2016

Cerner , a supplier of health care IT solutions, uses data sets from the U.S. Department of Health and Human Services to supplement their own data. It may also be influenced by latent factors that can be difficult to recognize. Ask if someone has already collected the relevant data and performed analysis.

Analysis 8

Analysis Incubator Advertising Objective 8

Harvard Business Review

JULY 18, 2012

Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry? Billion-dollar companies do not happen if the founding team is not extremely well suited to the market (now called " founder/market fit "). I know many smart investors didn't.

Venture Capitalist 17

Venture Capitalist Software Entrepreneur Engineering 17

Harvard Business Review

JULY 18, 2012

Ever thought air mattresses in living rooms would grow into a billion dollar company that would take on the vacation rental market and the hotel industry? Billion-dollar companies do not happen if the founding team is not extremely well suited to the market (now called " founder/market fit "). I know many smart investors didn't.

Venture Capitalist 17

Venture Capitalist Software Entrepreneur Engineering 17

Harvard Business Review

SEPTEMBER 17, 2015

Implementing a value-based strategy is on the mind of nearly every health care organization in the U.S. It seems that every week, one or another announces a new “Center for Health Care Value” or “Center for Health Care Innovation.” As Michael Porter and Thomas H. In 2005, when Prof.

Health Care 8

Health Care Fraser Price Compliance 8

Harvard Business Review

MAY 28, 2015

What is the greatest impediment preventing Americans from getting good health care? Surprisingly, it’s not the cost of care. According to our report The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes , which was based on a multi-market survey of 9,218 respondents in the U.S.,

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

JUNE 24, 2013

Surely after all these years in the health care business, you understand my situation. If we can''t work with you on a more extensive basis to develop solutions for your patients, we might have to reconsider our relationship with you.". Marketing' Too expensive," Sergio said brusquely. Look around you.

Case Study 8

Case Study Discount Price Proposal 8

Harvard Business Review

OCTOBER 23, 2015

Early efforts to publish performance data about doctors and hospitals usually required a strong external force, such as pressure from a state department of health. Some leading health care systems are now publishing ratings of their physicians on their own websites, not just ceding that activity to consumer outlets.

Health Care 8

Health Care Trends Report Metrics 8