N2Growth Blog

NOVEMBER 28, 2023

This involves conducting thorough research and gathering information about the organization’s industry, market, and internal dynamics. This can be done through individual interviews or focus group discussions, where the facilitator encourages open and honest conversations.

Compliance 395

Compliance Risk Management Objective Process 395

Chartered Management Institute

MAY 31, 2023

Our prestigious speakers equipped over 2000 attendees with practical insights and tools to make a positive impact in their organisations, not just for women, but for all disadvantaged groups. If you would like to join a virtual focus group on 7 June from 11am–12pm, contact Ariana Carrano.

Conference 52

Conference Absenteeism Newsletter Article 52

Strategy Driven

AUGUST 22, 2023

The decision to become an entrepreneur comes with many responsibilities, challenges, and positive or negative financial consequences, depending on how well your planning and execution did. However, it is noteworthy that the customers might not always know or explain in focus-group interviews or surveys what they need.

Entrepreneur 105

Entrepreneur Storytelling Leadership Long-term 105

HR Digest

OCTOBER 27, 2023

The HR Digest, through this insightful interview, positions Eduardo Dávila not merely as a CEO but as a visionary architect actively shaping the future of a corporate powerhouse, marking a compelling chapter in the ongoing success story of Aon EMEA. In my view, employee engagement operates like the stock market exchange.

Agility 98

Agility Leadership Diversity Industry 98

The Horizons Tracker

APRIL 1, 2020

Since the 2008 financial crisis created ructions in the labor market, there has been prolonged focus on the nature of work. As the labor market has proved resilient in terms of people generally having work, the concern shifted to the kind of work people had, with worries that much of the new work was precarious in nature.

Parcell 85

Parcell Participative Crisis Report 85

Strategy Driven

JULY 11, 2017

A test run will establish any improvements that may need to be made to your business model, as well as providing essential audience research and feedback that you can then use to more effectively market your business. Start marketing early. It’s okay to start marketing your product before it actually exists.

Business Model 50

Business Model Construction Focus Group Productivity 50

The Practical Leader

MAY 29, 2019

Look beyond the “spot market” for talent. Leading change was a key focus that emerged from reader feedback on the main topics over 600 readers said they’d like to see in my latest book project. The post This is Critical to Building an Agile, Change Adaptive Organization appeared first on The Clemmer Group.

Agility 55

Agility Organization Henderson Focus Group 55

The Practical Leader

AUGUST 16, 2023

” These are a bit extreme, but we’ve heard variations of these thoughts over the years in focus groups to survey a Client’s organizational culture. One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. .”

Energy 52

Energy Crisis Absenteeism Leadership 52

Mills Scofield

DECEMBER 5, 2014

.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. In the case of the former, they typically would want to know why and how could they innovate their current product to regain their position as number one.

Stage-Gate 128

Stage-Gate Productivity Products Innovation 128

The Practical Leader

OCTOBER 26, 2022

” The Theory X leaders at the retreat had trouble seeing the disconnect between endorsing HR’s plans for engagement focus groups and gathering input; with their inclination to mandate office facetime. And they have a lot more choice in today’s job market. appeared first on The Clemmer Group.

Policies 59

Policies Morale Report Survey 59

The Horizons Tracker

FEBRUARY 25, 2020

The report is interesting as rather than focusing attention on those in managerial positions, the attention is placed instead on those who need to retrain. They began by trying to explore some of the opportunities and challenges this group of people saw as they envisaged the future ahead of them.

Technology 95

Technology Competitive Advantage Training Report 95

HR Digest

MAY 2, 2019

We seek (and listen to) qualitative feedback from our employees through our global opinion survey, focus groups and roundtables with our Business/Employee Resource Groups (B/ERGs). Our Kapable team has driven positive change to make our internal policies and workplace more inclusive.

Diversity 81

Diversity Human Resources Globalization Automotive 81

Skip Prichard

JUNE 22, 2020

Teams with strong positive cultures can weather short-term blows to engagement, such as economic downturns, anxiety over mergers, or increased competition. In other words, culture is the fuel that drives and sustains positive engagement. Culture is the fuel that drives and sustains positive engagement.” Jason Richmond.

How To 107

How To Middle Management Reputation Short-term 107

Tony Mayo

MARCH 10, 2010

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Plan to have 6-12 participants. Begin and end on time.

Mayo 158

Mayo Execution Executive Coaching How To 158

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

JULY 21, 2011

Every day, multi-million dollar consumer electronics products suffer the consequences of poor, lazy, ineffective, uninspired, unprepared, overly-technical, follow-the-status-quo marketing. The products at retail are generally good, but the marketing ranges from atrocious to bad. The difference is marketing. Why do they use it?

Marketing 12

Marketing Productivity Products Retail 12

Tanveer Naseer

APRIL 25, 2011

Nobody would have told Jobs in a focus group that they want a thousand songs in their pocket because it’s impossible for most people to imagine something that doesn’t exist, if not knowing what your company is capable of creating. That’s why I think companies need to focus on selling less stuff to more people.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

Nobody would have told Jobs in a focus group that they want a thousand songs in their pocket because it’s impossible for most people to imagine something that doesn’t exist, if not knowing what your company is capable of creating. That’s why I think companies need to focus on selling less stuff to more people.

Engineering 182

Engineering Reference Incentives Merchandising 182

Strategy Driven

NOVEMBER 22, 2019

Remember that even though you might really want positive responses to all the questions you ask, the reality is that you know that there are things you need to improve and you need to be neutral to find out what those things are. Another way to gain customer feedback is to run a focus group.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Harvard Business Review

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. This was Alejandra’s first focus group. Ricardo chuckled.

Case Study 9

Case Study Price Brand Focus Group 9

Ron Edmondson

JUNE 15, 2011

From the outside, it appears Mark will approach the position different from Michael. Here is an interview with Mark Schoenwald: How do you keep up with current trends and the market in our industry? Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions.

CEO 54

CEO Chief Executive Officer Learning-by-Doing Delegation 54

Harvard Business Review

OCTOBER 12, 2018

Leaders today increasingly turn to big data and advanced analytics in hopes of solving their most pressing problems, whether it’s a drop-off of repeat customers, a shift in consumption patterns, or an attempt to reach new markets. This is where big data and analytics can really shine, in applications such as predictive maintenance.

Team 12

Team Analysis Focus Group Influence 12

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 72

Franchising Marketing Strategy Strategic Planning 72

HR Digest

NOVEMBER 9, 2023

Employees who believe they are paid fairly are more willing to give back to the organization and retain their position there. Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. Those who feel unfairly compensated move on.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

MAY 16, 2018

They can benefit greatly from assessing the distance between their recruitment marketing and the actual employee experience. The company conducted employee focus groups and found that working there didn’t actually feel like working for a global company. Let Your People Do the Talking.

Reputation 12

Reputation Brand Attrition How To 12

Harvard Business Review

JULY 8, 2013

During this time Reebok and Nike were blood rivals and neck and neck for the number one position in the market. With the Freestyle, Reebok had identified a market that Nike had completely missed — women''s aerobics. Advertising Branding Marketing' Reebok was just a shoe company. Know your story.

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

OCTOBER 4, 2013

The result : Its return on assets tripled, from an industry-lagging position below 4% to an industry-leading position above 12%. Focus groups are also used to understand how engaging the games are, whether they need to be redesigned or fine-tuned, and whether the opportunity needs to be shaped before it becomes practical.

Technology 8

Technology Innovation Kaizen Chief Executive Officer 8

Harvard Business Review

AUGUST 21, 2015

In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. As she explains in her “ Marketing Analysis Toolkit: Pricing and Profitability Analysis ,” there are five zones of elasticity. What is price elasticity?

Price 8

Price Debt to Equity Ratio Marketing Metrics 8

Harvard Business Review

JUNE 8, 2018

workforce — and companies will increasingly grapple with how to accelerate the development of those individuals for leadership positions. To address this challenge, J&J designed their Talent Acceleration Process (TAP) in 2012, which fast-tracks early- to mid-career individuals to senior leadership positions.

Development 12

Development Participative Conference Innovation 12

Harvard Business Review

SEPTEMBER 4, 2013

CEB reported in HBR last year that the most important factor in creating customer "stickiness" was "decision simplicity," i.e. the ease of getting credible information in the midst of marketing noise. Another CEB study found that loyalty is positively affected by reducing the amount of effort that customers need to invest in service issues.

Brainstorming 8

Brainstorming Loyalty Industry Strategy 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. It’s crucial to be prepared for these moments and not only own them, but be legally enabled to transform them into good press and strong marketing opportunities.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

DECEMBER 19, 2011

The CWLP survey found that 65% of educated Brazilian women view the public sector as very desirable to work for, head and shoulders above their counterparts in other BRIC markets. A government job once meant parking one's ambitions at the door — one focus group participant went so far as to say that it "stains resumes."

Survey 13

Survey Education Competitive Advantage Human Capital 13

Harvard Business Review

JANUARY 8, 2013

For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built. What does it mean for your company and industry? What should it mean?

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

MAY 7, 2015

To better understand this key marketing concept, I talked with Jill Avery, a senior lecturer at Harvard Business School and an author of HBR’s Go To Market Tools. Typically, companies ask consumers, through surveys or focus groups, questions like, “What is that benefit worth to you?” What is EVC?

Price 8

Price Venture Capitalist Incentives Cost 8

Harvard Business Review

AUGUST 31, 2018

And this isn’t for lack of ambition among them: Black women are even more likely to aspire to hold a powerful position with a prestigious title than white women. Sixteen women were interviewed and seven others participated in a focus group.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

MAY 8, 2015

Serve on a focus group to assess a new vendor or benefit options. Ask your boss if you can sit in on an important meeting with higher-ups; ask the marketing team if you can tag along on a sales call with a prominent client. Laura Troyani had a good job in marketing research at a consumer products company in the Boston area.

Reputation 8

Reputation Career Learning-by-Doing Committee 8