HR Digest

APRIL 9, 2024

Leveraging a variety of listening methods, such as surveys, focus groups, department-wide fireside chats with leaders, and so on, we pull back the layers on the needs of our employees and tackle what matters most to them, while also keeping in mind the needs of our customer and business.

Human Capital 52

Human Capital Human Resources Diversity Education 52

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. Starting Your Own Business? Have you ever thought about running your own business?

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 18

Marketing Metrics Agility Budgeting 18

Skip Prichard

JUNE 22, 2020

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. It must be continuously nurtured, supported, and cultivated as business needs or the market changes, while still adhering to fundamental beliefs and values. The right culture attracts and retains better talent.

How To 107

How To Middle Management Reputation Short-term 107

Harvard Business Review

NOVEMBER 16, 2015

For marketers, truly valuable customer data comes in two forms: thick data and big data. Take the case of a large European supermarket chain that recently tried to arrest declining sales and eroding market share. The New Tools of Marketing. Some stores projected a mood of efficiency. Insight Center.

Marketing 8

Marketing Discount Price Survey 8

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 10

Marketing Metrics Agility Budgeting 10

Tanveer Naseer

APRIL 25, 2011

Nobody would have told Jobs in a focus group that they want a thousand songs in their pocket because it’s impossible for most people to imagine something that doesn’t exist, if not knowing what your company is capable of creating. Pick the one or two things you do better than anyone else and lead the market.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

Nobody would have told Jobs in a focus group that they want a thousand songs in their pocket because it’s impossible for most people to imagine something that doesn’t exist, if not knowing what your company is capable of creating. Pick the one or two things you do better than anyone else and lead the market.

Engineering 182

Engineering Reference Incentives Merchandising 182

Strategy Driven

JANUARY 26, 2011

This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development. Building your Social Nation means changing what you think it means to build a company. Still skeptical? Then take a look at the hard numbers.

Media 67

Media Learning-by-Doing Open-book Company 67

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 75

Franchising Marketing Strategy Strategic Planning 75

Harvard Business Review

APRIL 28, 2011

I know a former CEO of a large beverage company who so loved direct consumer contact he couldn't contain himself at focus groups. After watching behind the mirror for a spell, he'd burst into the room and start talking directly with the subjects, much to the chagrin of his market researchers. But you have no other option.

Loyalty 15

Loyalty Brand CEO Pharmaceuticals 15

Strategy Driven

NOVEMBER 8, 2010

Marketing 101 principles still apply. Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

APRIL 23, 2012

When a consumer product company wants to know how a new product or new marketing campaign will perform, it doesn't rely solely on traditional market research surveys. It goes to test markets. It also provides the test bed for optimizing the marketing mix to support the full-scale launch. And it was.

Business Model 14

Business Model Marketing Mix Retail Entrepreneur 14

Harvard Business Review

DECEMBER 27, 2010

I thought it would be helpful to provide the list of 31 questions, and my one sentence perspective on each question, as it dovetails with my current book project (tentatively titled, The Little Black Book of Innovation.) new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups!

Innovation 16

Innovation Govindarajan Disruptive Innovation Business Model 16

Harvard Business Review

AUGUST 10, 2012

economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. For the $300 House project, we identified one non-consumer/future customer segment — rural India. Additional data was collected through interviews, focus groups and, most importantly, through observation.

Education 14

Education Sample Case Study Survey 14

Harvard Business Review

MAY 6, 2015

Two-thirds of our respondents, for instance, said that they were tracking the number of projects in their development pipeline. Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. Number of projects in the innovation pipeline. stage to the next. Alignment can take a while.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

FEBRUARY 15, 2011

When he was running a small division years ago, a manager we know, Christien (not his real name), promoted Laura to head a small group of designers. The division had just introduced a line of products aimed at an important new market segment. This isn't about projecting some image. And sales were below forecast.

Influence 15

Influence Market Segmentation Direct Marketing Focus Group 15

Harvard Business Review

JUNE 20, 2014

Since the FWI’s 2008 National Study of Employers, employers have continued to increase such options as control over breaks (from 84% to 92%), control over overtime hours (from 27% to 45%), and time off during the workday when important needs arise (from 73% to 82%). At the Center for Talent Innovation (CTI), we call this “flex around the edges.”

Flextime 10

Flextime Human Resources Career Talent Management 10

Harvard Business Review

JUNE 8, 2018

Participants go through three intensive sessions and work on an “action learning project” as part of a small team. This customer-centric experience led her and her team to create an unusual and innovative but commercially viable screening program for their particular project.

Development 12

Development Participative Conference Innovation 12

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 13

Supply Chain Sample Hedge Engineering 13

Harvard Business Review

MAY 8, 2015

.” Of course it’s also important to know colleagues who sit beneath you on the org chart, but peers and senior managers are typically “the ones who can pull you into interesting projects and open doors for you,” she says. Offer to help with a project that will increase your exposure to new parts of the company.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

DECEMBER 19, 2011

The CWLP survey found that 65% of educated Brazilian women view the public sector as very desirable to work for, head and shoulders above their counterparts in other BRIC markets. A government job once meant parking one's ambitions at the door — one focus group participant went so far as to say that it "stains resumes."

Survey 13

Survey Education Competitive Advantage Human Capital 13

Harvard Business Review

OCTOBER 11, 2016

Yet, even smart companies are often clueless about how to leverage their employees’ insights that would enable them to tap into this huge and exploding Latino market — a market that is projected to reach $1.7 ” Multinational companies based in the US are desperate to unlock this growth market.

EPS 8

EPS Banking Diversity Bottom-up 8

Harvard Business Review

JUNE 15, 2015

After Everett Rogers famously made the distinction between early and late adopters , academics in marketing and technology identified a number of differences between those who take quickly to innovations and those who don’t. To be successful, companies need to innovate for the consumers they want, not the ones they have. Insight Center.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. It’s crucial to be prepared for these moments and not only own them, but be legally enabled to transform them into good press and strong marketing opportunities.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

JANUARY 13, 2015

Companies spend over $720 million each year on employee engagement, and that’s projected to rise to over $1.5 Specifically we used interviewing and focus groups to find out whether many of the root causes of engagement are actually found outside the workplace. What’s wrong here? The answer? A resounding “yes.”

Human Resources 8

Human Resources Self-aware Survey Influence 8

Harvard Business Review

AUGUST 31, 2018

They are projected to make up the majority of all women by 2060, which means they’ll also likely become the majority of the U.S. Sixteen women were interviewed and seven others participated in a focus group. Jorg Greuel/Getty Images. Women of color are a force in the U.S.

Management 14

Management Tacit Knowledge Diversity Leadership Pipeline 14

Strategy Driven

JUNE 7, 2013

I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights.

Franchising 65

Franchising Budgeting Pryor Consultative 65

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. Marketing folks feel that could damage the brand, and the general counsel’s office frets about legal risks. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 17, 2015

These apps typically enable people to upload media files, tag their location, and provide brief responses to open- and closed-ended questions that are tailored for each project. Not only did Destinations advance from insight to concept development to market launch in record time, but it exceeded its sales forecasts. Why use them?

Document 8

Document Marketing Learning-by-Doing Travel 8

Ron Edmondson

JANUARY 26, 2013

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications. The 12 Essentials Church Marketing and Communications are: Vision Identification. Project Systems. External Marketing. Web Essentials. Volunteer Mobilization.

Storytelling 54

Storytelling Audience Brand Long-term 54

Harvard Business Review

AUGUST 17, 2016

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. Eavesdropping on consumers’ social-media chatter allows marketers to economically and regularly peer inside people’s lives as they are being lived, without introducing biases through direct interaction.

Media 8

Media Sample Brand Marketing 8

Harvard Business Review

MARCH 26, 2013

The latest example is the 100-page Growth and Opportunity Project (GOP, get it?) The party has been selling pretty much the same product for more than three decades now, while market conditions have changed. report that the Republican National Committee released last week. And because all of us at HBR have A.G. Lafley and Roger L.

Brand 8

Brand Productivity Products P&L 8