Strategy Driven

DECEMBER 23, 2013

Over the past two decades, technology has advanced exponentially; and with that burgeoning growth, IT organizations have seen tremendous expansion. Customer centricity: It’s been proven that companies that prioritize their customers see greater business results and continually bring more innovative products to the market.

Organization 58

Organization Open-book Innovation Technology 58

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand 8

Brand Brand Valuation Power Brand Management 8

Harvard Business Review

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist

Marketing 12

Marketing Advertising Chief Information Officer Technology 12

Harvard Business Review

OCTOBER 8, 2015

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. And as these communities grow, their branding becomes exponentially more powerful. All of this has, in effect, turned Tesla drivers into Tesla marketers.

Brand 8

Brand Apparel Software Content 8

Strategy Driven

OCTOBER 6, 2019

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. I am a busy Philadelphia appeals attorney and had to learn the hard way that running and marketing a law practice has nothing to do with the practice of law. What Are the “Four P’s” of Marketing?

Marketing 11

Marketing Advertising Price Real Estate 11

Strategy Driven

OCTOBER 9, 2013

As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. When we conceived AdKarma – an online advertising yield optimization service – we acknowledged that it was a completely new business model born out of technology and innovation. It was clear it needed a tribal approach.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Harvard Business Review

MARCH 28, 2014

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. One way I do this is to use what I call the “-er brand” filter. Er brands rely on other products or brands to explain their own. Hyundai is an -er brand. Great brands never settle for being an -er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

DECEMBER 12, 2012

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In no particular order, here are six social-digital trends to watch in 2013: The Content Economy Content may become your company's most valuable asset in 2013.

Trends 9

Trends Content Technology Follow-up 9

Harvard Business Review

JUNE 30, 2014

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. But today we’re a $15 billion global consumer and professional appliance firm that includes Frigidaire, AEG, Molteni, Electrolux, Zanussi, and Eureka among its brands.

Marketing 8

Marketing Brand Globalization Innovation 8

Harvard Business Review

DECEMBER 28, 2012

So here are four innovation ideas — themes, really — sure to gain significantly greater mind- and market-share over the coming year. From Khan Academy to Coursera to edX to the O'Reilly School of Technology, badges increasingly enjoy consideration as human capital's coin of the the realm for online education.

Innovation 17

Innovation Trends Human Capital Venture Funding 17

Strategy Driven

JANUARY 20, 2014

ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. On the achievement side of life, my four words are: ADVISOR – DIGITAL – POWER – TIME.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

SEPTEMBER 23, 2013

No personal website, no personal brand, no social media interaction, and not taking advantage of smartphone technology. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Marketing & Sales 21.5 unbreakable laws of selling buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

Media 64

Media Advice Customer Loyalty Competitive Advantage 64

Harvard Business Review

DECEMBER 7, 2018

This constantly increasing rate of technological advancement and social change is speeding up the pace of business and life itself, leaving most of us feeling time-poor. Technological deceleration , which is not giving up technology, but carefully controlling its use and instead focusing on face-to-face communication.

Tourism 12

Tourism Hotels Transportation Fashion 12

Harvard Business Review

OCTOBER 14, 2013

Emerging market diaspora populations have been on the rise, thanks to the continued march of globalization, and today’s diaspora communities are better connected with their homelands than ever before. democratized communication technologies like Skype) and more physical touch points (e.g.

Marketing 8

Marketing Strategy Metrics Incentives 8

Harvard Business Review

DECEMBER 14, 2018

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

JUNE 23, 2015

Technology has forced music artists to completely rethink the way they approach their businesses. The most successful artists in this new landscape have begun to look at new business models and new industries to strengthen their existing brands. Over the course of a year, we built strong case studies in fashion, design, and technology.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

FEBRUARY 10, 2015

Yet, unlike money, the market for personal data is relatively embryonic. Similarly, trust erosion triggered by Edward Snowden’s revelations of government surveillance in mid-2013 are estimated to have cost U.S. technology companies as much as $35 billion in potential business.

Telecommunications 8

Telecommunications Cost-Benefit Analysis Reputation Survey 8

Harvard Business Review

MARCH 9, 2018

Burberry set out to be the world’s best digital luxury brand, but performance began to suffer after initially improving. We think there’s something more here than executive over-exuberance or slowing markets. It is multi-faceted and diffuse, and doesn’t just involve technology.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. How technology is changing the way we work. Insight Center. Sponsored by Accenture.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. Aside from complex technological advances (e.g., Aside from complex technological advances (e.g., This technology let people virtually “try on” a product.

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

JANUARY 9, 2014

Then came the next wave, external social business, rooted in customer service, corporate marketing, and communications. In 2013, there was already executive commitment and discussion around turning internal social media projects into strategic imperatives owned by lines of business. Marketing Social media'

Media 13

Media ROI Corporate Accountability Guidelines 13

Harvard Business Review

SEPTEMBER 17, 2014

Marketers have spent decades figuring out at what level of Maslow’s hierarchy their customers are stuck, and then offering products and marketing for that need. If Maslow was right, brands needed to target a single need, satisfy it well, and be done. But couldn’t other smart watch entrants do the same thing?

Forrester 11

Forrester Maslow Brand Human Needs 11

Harvard Business Review

FEBRUARY 5, 2013

Now that the Super Bowl is over and we know who won the game, everyone's asking who won the marketing battle that surrounds it. But the biggest storyline out of this year's Super Bowl had less to do with the commercials themselves and more to do with the way that brands engaged with events and consumers in real-time. No problem.

Advertising 9

Advertising Power Brand Media 9

Harvard Business Review

NOVEMBER 18, 2013

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. People are accessing, consuming, and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers. Automation will take hold.

Advertising 9

Advertising Industry Technology Bottom-up 9

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

MARCH 25, 2014

Nike is often praised for their innovative brand campaigns and grassroots community development via running clubs. However, like many brands, Nike is struggling to translate their aspirations into a thriving online community, as embodied in their forum. million half-marathons in 2013, and 57.3 million Nikefuel goals reached.

Brand 8

Brand Content Long-term Short-term 8

Harvard Business Review

SEPTEMBER 1, 2015

As the new CEO of Google, he has been handed the keys to one of the world’s most valuable brands , the top website to open to get to other websites , the most popular operating system for smartphones , and the most desirable employer for engineering or business graduates. And third, his belief that technology is an equalizing force.

CEO 8

CEO Engineering Advertising Technology 8

Harvard Business Review

MARCH 31, 2016

” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. Weiss wrote about the “new age of self-selection and self-service” and how pre-selling, branding, and advertising would eliminate the need for traditional salesmen. (To

B2B 8

B2B B2C Uncertainty Self-aware 8

Harvard Business Review

DECEMBER 27, 2013

October 2013) The Dark Side of Generic Drugs Dirty Medicine Fortune Generic drugs can be inexpensive and effective alternatives to their branded counterparts. In it, he traces the intersection of science and marketing that''s made junk food so delicious, so profitable, and so very bad for you. And we all know what happened next.

Armstrong 8

Armstrong Long-term Short-term CEO 8

Harvard Business Review

DECEMBER 13, 2013

Technology, marketing, retail, HVAC, construction, and manufacturing pros. billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. Companies are beginning to expand beyond their home markets and into other states. And more are joining every day. The list goes on.

Industry 10

Industry Retail Banking Brand 10

Harvard Business Review

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. Data-Driven Marketing. The science of storytelling and brand performance. Marcus Winther/Getty Images. Insight Center. Sponsored by Google.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. The chance to tap into this ever-present and intimate consumer channel at such tremendous scale seems like a no-brainer for marketers. But marketing spend on mobile pales in comparison to time spent there by consumers. At my company, Mondel?z

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. What marketers should do. Ad dollars should go to developing useful and relevant apps that bond customers with the brand.

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

MARCH 28, 2013

There is still one slightly uncharted territory that will — without question — be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

Retail 9

Retail Price Merchandising Technology 9

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. What marketers should do. “Mobile first.” That’s expected to rise to $30 billion by 2016.

Advertising 8

Advertising Loyalty ROI Brand 8