Strategy Driven

DECEMBER 23, 2013

Over the past two decades, technology has advanced exponentially; and with that burgeoning growth, IT organizations have seen tremendous expansion. Innovation begins with management; by fostering a culture that prioritizes innovation, creativity is incentivized among team members.

Organization 58

Organization Open-book Innovation Technology 58

Harvard Business Review

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

Marketing 12

Marketing Advertising Chief Information Officer Technology 12

Strategy Driven

OCTOBER 9, 2013

As digital technology disrupted Kodak’s business, they held onto the film business as everyone was going digital. When we conceived AdKarma – an online advertising yield optimization service – we acknowledged that it was a completely new business model born out of technology and innovation. It was clear it needed a tribal approach.

Business Model 73

Business Model Advertising How To Entrepreneur 73

Harvard Business Review

DECEMBER 12, 2012

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In no particular order, here are six social-digital trends to watch in 2013: The Content Economy Content may become your company's most valuable asset in 2013.

Trends 9

Trends Content Technology Follow-up 9

Women on Business

DECEMBER 20, 2012

I was recently asked to think about how 2013 trends will impact women in the work force and how women will impact the trends. As a female entrepreneur who has built a successful company over the past decade, I forced myself to look even further ahead and determine what might be coming, not just in 2013 but in the next five years or so.

Trends 265

Trends Power Simon Real Estate 265

Great Leadership By Dan

SEPTEMBER 15, 2011

Creative thinking. She provides clients of all sizes strategic direction and implementation of programs and strategies around projects, process, people and technology. She is currently President of the PMI® Mass Bay Chapter Board of Directors (2011 – 2013). •Team leadership. Communication. Financial management. Risk taking.

Case Study 228

Case Study Training Development Leadership 228

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. Houston Symphony Orchestra, 100th in 2013. Technology is but one tool of the trade. Star Furniture, 100th in 2012. Civil Rights Act, 50th. Ideas make the future happen.

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Harvard Business Review

AUGUST 5, 2014

2013 had all the signs of being a comeback year for venture capital. Booming public equities and a recovered IPO market generated record portfolio company exits and distributions from VC funds. LPs would pay VCs well, through carry, when they do what they say they will: generate great returns in excess of the public markets.

Venture Capitalist 17

Venture Capitalist Asset Management Rate of Return Industry 17

Harvard Business Review

OCTOBER 4, 2016

In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. Aside from complex technological advances (e.g., Aside from complex technological advances (e.g., This technology let people virtually “try on” a product.

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

MAY 21, 2014

The directors of Procter & Gamble, for instance, have established an Innovation and Technology committee; the board of specialty-chemical maker Clariant has done the same; and Pfizer has created a Science and Technology committee. To that end, Diebold recruited a new CEO in 2013, Andy W.

Innovation 8

Innovation Committee Charan Technology 8

Harvard Business Review

SEPTEMBER 30, 2015

Mature digital organizations are characterized by a flexible, less hierarchical culture where employees enjoy a real autonomy and the possibility to express their creativity. In 2013 Carl Benedikt Frey and Michael A. Roland Berger applied its methodology to the French labor market and estimated that 42% of French jobs could be at risk.

Maturity 8

Maturity Drucker Osborne Middle Management 8

Harvard Business Review

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center are at TED 2013. In the spirit of TED 2013, here are 10 amazing TED Talks that have helped me think differently about what business can be, how to be a better leader, and how to become a better global citizen. It's happening right now. Like to read?

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

FEBRUARY 5, 2013

Now that the Super Bowl is over and we know who won the game, everyone's asking who won the marketing battle that surrounds it. The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. — Oreo Cookie (@Oreo) February 4, 2013. No problem.

Advertising 9

Advertising Power Brand Media 9

Harvard Business Review

SEPTEMBER 3, 2014

The story was picked up by CNN Money , which reported that Lyft’s internal data suggesting 5,560 canceled rides between October 2013 and August 2014. Lock up the good drivers and you lock up the market. Just as with the ride-sharing drivers, technology is making alternative jobs easily available to your pivotal talent.

Industry 8

Industry Supply Chain Engineering Competitive Advantage 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

The Horizons Tracker

FEBRUARY 5, 2020

Listening to the breathless commentary surrounding technologies such as AI and robotics and one could be minded to believe that technology is transforming life as we know it on a scale never seen before. in 2013, compared to 2.5% in 2013, compared to 2.5% The need to disseminate technology. in 1992.

Innovation 101

Innovation Productivity Products Technology 101

Harvard Business Review

MARCH 28, 2014

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. billion IPO valuation in 2013) can be attributed to its continued focus on that target. Branding Marketing Strategy' One way I do this is to use what I call the “-er brand” filter. Hyundai is an -er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation 9

Disaggregation Hammer Mass Marketing Gordon 9

Harvard Business Review

APRIL 25, 2013

The Conversation is also a 1974 film by Francis Ford Coppola whose themes include the role of technology in society and being so focused on what you are doing that you forget why you are doing it and become oblivious to what is happening around you. made me break out in cold sweats. CIOs today must adapt or risk being marginalized.

CIO 8

CIO ROI Agility Information Technology 8

Harvard Business Review

JUNE 19, 2013

Losing that kind of information can mean a plunge in stock price and market share. But when I put the question to top management, well, they''re busy — not their problem, that''s for sure — and they refer me to the chief information officer or the chief technology officer. To find out, I like to ask questions.

Company 8

Company Chief Operating Officer Chief Technology Officer Chief Information Officer 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

MARCH 14, 2017

The original reason given for the drastic demonetization action was to expose the so-called “black” market, fueled by money that is illegally gained and undeclared for tax purposes. Innovation and Creativity Emerged Around Digital Payments. Sorting through the money deposited and figuring out its legitimacy will take time.

Banking 10

Banking GDP Policies Real Estate 10

Coaching Tip

JUNE 22, 2013

He wrote: "Creativity always comes as a surprise to us; therefore we can never count on it and we dare not believe in it until it has happened. In other words, we would not consciously engage upon tasks whose success clearly requires that creativity be forthcoming. These entrepreneurs thoroughly understand their technology.

Entrepreneur 97

Entrepreneur Creativity Marketing Operations 97

Harvard Business Review

DECEMBER 20, 2016

The key is to look beyond just the obvious places like marketing. If there are superconsumers in your midst, and if they’re encouraged to speak their minds, they will inject your culture with extra doses of energy, empathy, and creativity. I spoke with Patty McCord, the former chief talent officer of Netflix from 1998 to 2013.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". So let's try to define it. So let's try to define it.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 14

Banking Strategy Film Operations 14

Harvard Business Review

DECEMBER 6, 2013

Then came ill-advised decisions — like making a flip phone when market research showed that no one wanted flip phones — and an accretion of layers of management that operated by consensus. Oh, and an offer from then-up-and-coming star Justin Bieber to rep BlackBerry, an offer that was rebuffed by the marketing department.

CTO 8

CTO Apparel Ryan Proposal 8

Harvard Business Review

MAY 6, 2013

Increasingly, the CIO and IT must be seen less as merely developing and deploying technology, and more as a source of innovation and transformation that delivers business value, leveraging technology instead of directly delivering it. CIOs must be an integral and vocal part of conversations on new ventures and resource allocation.

CIO 8

CIO Hamel Technology Tactics 8

Harvard Business Review

FEBRUARY 22, 2016

In 2013, the multinational contract manufacturer Flextonics — which makes products for Apple and Microsoft — began offering Lab IX , a service that connects startups with manufacturing partners. Other contractors have also begun to engage, seeing real market value. Such an age could be beneficial for the U.S.

Entrepreneur 8

Entrepreneur Contract Manufacturing Incubator Venture Capitalist 8

Harvard Business Review

FEBRUARY 14, 2014

I’ve been watching the global economy for decades, and it seems to me that growth in the United States is about to speed up, while growth in the emerging markets is slowing down. American creativity remains unsurpassed. New technology has turned the U.S., New technology has turned the U.S., American Creativity.

Chemicals 8

Chemicals Pharmaceuticals Energy Creativity 8

Harvard Business Review

APRIL 29, 2013

But even though they know they must innovate in response, they don''t know how to do so in the complex global market. Many of our assumptions about what motivates and dissuades people are wrong-especially when knowledge, creativity and innovation are desired. Toys become total ecosystems of innovation, collaboration and adaptation.

CIO 8

CIO CEO Outsourcing Agility 8

Harvard Business Review

JUNE 20, 2018

” This definition is echoed by a 2013 national survey of 20,000 conducted by the Bill and Melinda Gates Foundation. “ Creativity is squeezed out for conformity and teacher autonomy suppressed; room for going “rogue” is the exception. Unless everyone reads Shakespeare, no one does. are women ).

Education 8

Education Survey Stress Definition 8

Strategy Driven

OCTOBER 11, 2013

Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. economy spent one trillion dollars fixing and treating the so-called Y2K Bug, which we now know was a manufactured “crisis” by technology consulting companies. In 1999, the U.S. What Causes Crises.

Crisis 58

Crisis Crisis Management Retail Budgeting 58

Harvard Business Review

FEBRUARY 19, 2015

Or pay a freelance consultant to do market research? Look for creative ways to make headway on your project either by making better use of your free time, taking a leave of absence from your job, or outsourcing some tasks to others. They “carved out time on nights and weekends” to do research and market analysis.

Project 8

Project Outsourcing Learning-by-Doing Commitment 8

Strategy Driven

JANUARY 3, 2014

Though I wrote all my books on computers, I wrote the modern technology chapters on the typewriter, to make points to myself that the readers could never have grasped. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Energy 58

Energy Strategic Planning Succession Humphrey 58

Strategy Driven

JULY 5, 2013

Technology is but one tool of the trade. In the 1940s, technology brought us the 45-RPM and 33-1/3-RPM records… adding up to the “mother speed” of 78-RPM. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets.

Planning 63

Planning Learning Curve Budgeting Learning-by-Doing 63

Harvard Business Review

NOVEMBER 18, 2013

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. People are accessing, consuming, and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers. Automation will take hold.

Advertising 9

Advertising Industry Technology Bottom-up 9