Harvard Business Review

MARCH 29, 2024

Platforms like Kickstarter and Indiegogo have not only broadened access to funding to companies that might struggle in the capital markets but have also transformed the way companies connect with consumers during product development, replacing focus groups with real customers who have a stake in the final product.

Productivity 23

Productivity Products Focus Group Analysis 23

Great Leadership By Dan

DECEMBER 6, 2018

This brought them the tools to express themselves as individuals and they were exposed to brands that marketed to them as individuals. So, for these Second-Wavers, I’d recommend focusing on the three P’s: Personal Attention, Professional Development, and Purpose. Professional Development This is a big one.

Leadership 222

Leadership Learning-by-Doing Brand Career 222

The Practical Leader

SEPTEMBER 27, 2023

Exploration — a broad, open search for strategic partnerships, unresolved problems, latent or unmet needs, new markets and customer segments that potentially fit the organization’s Focus and Context (vision, values, and purpose) and its core competencies. These four innovation stages aren’t neat and orderly.

Innovation 59

Innovation Agility Strategic Planning Core Competence 59

Chartered Management Institute

MAY 31, 2023

At CMI we've been digging into the content that’s been speaking most to the CMI community over the past six months – and there are definitely some themes that stand out: resilience, personal development and inclusion, in particular. If you would like to join a virtual focus group on 7 June from 11am–12pm, contact Ariana Carrano.

Conference 52

Conference Absenteeism Newsletter Article 52

Strategy Driven

AUGUST 22, 2023

Accomplished entrepreneur Kenny Smith , a former NBA player who won two consecutive championships with Houston Rockets, has been given the National Civil Rights Museum Sports Legacy Award for his services, including teaching the use of sports to develop valuable leadership skills.

Entrepreneur 108

Entrepreneur Storytelling Leadership Long-term 108

HR Digest

APRIL 13, 2023

How to Manage Employee Benefits One way organizations can effectively manage compensation is by conducting regular market analyses to ensure that their compensation packages are competitive.

Incentives 64

Incentives Motivation Objective Trends 64

HR Digest

OCTOBER 27, 2023

In my view, employee engagement operates like the stock market exchange. In addition to our classic engagement surveys that we used to run every year, we also do focus groups on topics that most matter to our colleagues to better understand employees’ preferences, as well as incorporate best practices from other organizations.

Agility 98

Agility Leadership Diversity Industry 98

Mills Scofield

DECEMBER 5, 2014

This guest post by Amir Golan , VP of Business Development at Signals , shows how important it is to look for the small signals and patterns in big data that are easily lost. after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.

Stage-Gate 128

Stage-Gate Productivity Products Innovation 128

Strategy Driven

JUNE 18, 2020

You should try to make sure that you choose an audience that you know is going to be interested in what you’re offering, and you can carry out market research and use focus groups to get a better idea of this. A really traditional yet still effective way of marketing to people is to hit them directly with direct mail.

Audience 65

Audience How To Marketing Focus Group 65

The Practical Leader

AUGUST 16, 2023

” These are a bit extreme, but we’ve heard variations of these thoughts over the years in focus groups to survey a Client’s organizational culture. One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. .”

Energy 52

Energy Crisis Absenteeism Leadership 52

The Horizons Tracker

APRIL 1, 2020

Since the 2008 financial crisis created ructions in the labor market, there has been prolonged focus on the nature of work. As the labor market has proved resilient in terms of people generally having work, the concern shifted to the kind of work people had, with worries that much of the new work was precarious in nature.

Parcell 85

Parcell Participative Crisis Report 85

The Horizons Tracker

FEBRUARY 25, 2020

Alas, attitudes towards retraining are far from uniform, and indeed those who are most vulnerable often have the least aptitude for developing the new skills they need to successfully transition to a new career. ” Views from the frontline. This resulted in confidence in the new ways of working being undermined.

Technology 95

Technology Competitive Advantage Training Report 95

HR Digest

APRIL 9, 2024

This is why my team and I have developed a comprehensive listening strategy to understand where our employees are in their lives and work journeys. As a result, we continue to develop global initiatives within our company designed to reduce stigma and increase access to mental health resources for all employees.

Human Capital 52

Human Capital Human Resources Diversity Education 52

Strategy Driven

JUNE 16, 2017

The fact is that although coming up with the initial product idea and developing it can seem like the hardest part of launching a new product, that isn’t necessarily the case. Make time for focus groups. You’ve done the hard part, you’ve come up with that perfect product idea, or at least, you think that you have.

Productivity 53

Productivity Products Focus Group Audience 53

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Some of the outsource administration you could consider are: Surveying, polling, and focus group tests.

Outsourcing 62

Outsourcing Human Resources Learning Curve Marketing 62

The Practical Leader

MAY 29, 2019

Look beyond the “spot market” for talent. Leading change was a key focus that emerged from reader feedback on the main topics over 600 readers said they’d like to see in my latest book project. It’s been a vital focus for many of our leadership team retreats and culture development work.

Agility 55

Agility Organization Henderson Focus Group 55

Great Leadership By Dan

DECEMBER 27, 2012

In fact, HR in high-risk industries should implement a variety of avenues/opportunities for employee feedback, such as phone hotlines, online and on-site suggestion boxes, employee surveys, focus groups, new hire surveys and exit interviews. HR can facilitate discussions and task forces for planning and next steps.

Mentor 232

Mentor Trends Committee Compliance 232

The Practical Leader

OCTOBER 26, 2022

” The Theory X leaders at the retreat had trouble seeing the disconnect between endorsing HR’s plans for engagement focus groups and gathering input; with their inclination to mandate office facetime. But the executives were in favor of HR developing a talent management and engagement strategy. ” OK, Boomers.

Policies 59

Policies Morale Report Survey 59

Skip Prichard

JUNE 22, 2020

With the ever-changing dynamics of the workforce, the stewardship of organizational culture is just as important as strategy, talent, product development, or customer service. He helps companies build strong sustained revenue growth through by developing energizing office cultures. The right culture attracts and retains better talent.

How To 107

How To Middle Management Reputation Short-term 107

Coaching Tip

OCTOBER 6, 2011

But the years away reportedly helped him develop his leadership style and begin ceding more responsibilities to others. A reporter who asked Jobs about the market research that went into the iPad was famously told, "None. He was a focus group of one, the ideal Apple customer, two years out. As he told Inc.

Micromanagement 77

Micromanagement Leadership Styles Focus Group Magazine 77

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 17

Marketing Metrics Agility Budgeting 17

Lead Change Blog

APRIL 18, 2016

But, when the time comes for the cows to be transported to market, herding can become a challenge. Create an on-going virtual customer focus group focused on policies, procedures and practices. For months cows leisurely graze, sleep in the shade and drink water from a nearby pond.

Policies 150

Policies Follow-up Banking Bureaucracy 150

Harvard Business Review

FEBRUARY 25, 2014

Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

JUNE 8, 2018

workforce — and companies will increasingly grapple with how to accelerate the development of those individuals for leadership positions. The study examined the management and development preferences of America’s young and rising corporate leaders.

Development 12

Development Participative Conference Innovation 12

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 10

Marketing Metrics Agility Budgeting 10

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Tanveer Naseer

APRIL 25, 2011

As Tanveer writes about leadership and managing employees, I thought I’d share some of the questions I often get asked by business leaders about managing customer expectations, developing their employees and how to involve your team in the process of selling your business when the time comes to put it on the selling block.

Engineering 182

Engineering Reference Incentives Merchandising 182

Strategy Driven

NOVEMBER 22, 2019

You don’t need to be constantly advertising or showing off; you can ask questions, comment on industry developments or simply post things you find interesting or amusing. Staying in touch with your customers should also allow them to influence how you grow and develop your business. Use a Customer Feedback Loop.

Customer Loyalty 16

Customer Loyalty Loyalty Discount Incentives 16

Strategy Driven

JANUARY 26, 2011

Instead of a monolithic one-way interaction, business is now being conducted through constant and meaningful two-way conversations between organizations and constituents – at every stage of organizational development. And it’s a good thing, too. Building your Social Nation means changing what you think it means to build a company.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

SEPTEMBER 25, 2012

Our traditional market research is telling us something else. I think the reason you trust traditional market research is that you have to pay for it out of your budget." Still — it's nothing compared to the cost of corporate market research.". Our market-research people know what they're doing. That grin again.

Cost 8

Cost Marketing Management Sample 8

Strategy Driven

JUNE 6, 2014

Business development. I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department.

Franchising 74

Franchising Marketing Strategy Strategic Planning 74

Harvard Business Review

APRIL 11, 2018

Walter Thompson is currently developing its own signature scent, and Nelson Plant Food , too, uses scent branding to enhance the aroma of its product used by landscapers in upscale neighborhoods — fertilizer — with a floral scent. Ad agency J. Decide your points for diffusion.

Brand 8

Brand Hotels Retail Real Estate 8

Harvard Business Review

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. This was Alejandra’s first focus group. Ricardo chuckled.

Case Study 9

Case Study Price Brand Focus Group 9

Harvard Business Review

AUGUST 20, 2018

Because the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley.

IPO 8

IPO First-mover Advantage Business Model Agility 8

Ron Edmondson

JUNE 15, 2011

Here is an interview with Mark Schoenwald: How do you keep up with current trends and the market in our industry? Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. The challenge and reward to guide the development of these kids and our family motivates me every day.

CEO 54

CEO Chief Executive Officer Learning-by-Doing Delegation 54

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 15

Film Franchising Budgeting Audience 15