Harvard Business Review

OCTOBER 1, 2018

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

Marketing 11

Marketing Advertising Technology Content 11

Harvard Business Review

OCTOBER 12, 2018

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. Netflix did not try to enter all markets at once.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. Netflix did not try to enter all markets at once.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

FEBRUARY 8, 2016

Computers wouldn’t just speed up processes or automate certain tasks — they could upset nearly all business processes and allow executives to rethink operations from the ground up. Every update or response to the market required multiple steps; it cost time and performance. And so the reengineering movement was born.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

AUGUST 17, 2012

During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. For example, new TV channels have to depend on tens of thousands of small cable operators, who have set up networks in residential areas. Even in the U.S.,

Venture Capitalist 14

Venture Capitalist Early Adopters Entrepreneur Magazine 14

Harvard Business Review

APRIL 25, 2011

Nokia's inability to field a credible response to the launch of the iPhone in 2007 and Google's Android operating system in 2008 has precipitated a freefall in its share price. By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%.

Supply Chain 16

Supply Chain Long-term Brand Early Adopters 16

Harvard Business Review

JULY 19, 2017

IT has long played a critical role in helping organizations deliver better products and services, improve operations, better manage risks, and develop new business models to stay relevant. That’s still true. Core technologies such as cloud, mobility, modern applications, and networks continue to evolve.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

APRIL 14, 2016

“Explorers” are the most innovative and optimistic about technology and are early adopters; they make up 41% of on-demand consumers. Similarly, the on-demand market includes nearly the same incidence of “Hesitators” as in the general population, which can only occur if the platforms are accessible.

Early Adopters 8

Early Adopters Technology Survey Innovation 8

Harvard Business Review

JULY 18, 2017

Large companies serve mainstream customers, while innovative entrepreneurs first serve early adopters. As a free-standing enterprise operating under its own brand, FirstBuild is decidedly not another attempt to transform a traditional company’s corporate culture. ” You can’t. Separation is the key.

Innovation 8

Innovation Early Adopters Marketing Retail 8

Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.”

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Harvard Business Review

JULY 18, 2014

When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader adoption is slow even with customer support and training. If so, they are operating with a different model of the current state.

Productivity 14

Productivity Products Software Innovation 14

Harvard Business Review

DECEMBER 16, 2016

In many cases, the culprit is a gap between launching a few analytics experiments and embedding these insights into the operating model of the larger organization. Merely layering powerful technology systems on top of existing operations is not enough. Embracing data and analytics is not a tactic; it’s a transformation.

Industry 8

Industry McKinsey Early Adopters Rate of Return 8

Harvard Business Review

MAY 17, 2016

Large decreases in costs by eliminating the waste of fully developing features that fail in the market. A team typically consists of three to seven people who have strong software engineering, product management, testing, and marketing skills. Operations in a Connected World. But when a product is delivered online (e.g.,

Innovation 10

Innovation Company Software Engineering 10

Harvard Business Review

APRIL 15, 2016

So when the messaging service WhatsApp entered the market, in 2009 , allowing users to send messages to anyone for free and regardless of their mobile carrier, people gravitated toward the platform. WhatsApp was originally marketed as an app with one purpose: messaging. Direct messaging is the next frontier in digital marketing.

Brand 8

Brand Real Estate Content Apparel 8

Harvard Business Review

JULY 13, 2011

However, businesses suffer under the weight of this standardization as market conditions change and IT can't react fast enough. From conversations with over 100 early adopters, we've found some elements that help IT teams and business leaders come to terms with the consumerization of IT. So what's a business supposed to do?

Technology 15

Technology Early Adopters Bottom-up Software 15

Harvard Business Review

NOVEMBER 20, 2018

When you consider that the annual market value predictions for AI techniques range between $3.5 Each business carries its own unique challenges and requirements, from proprietary data types to operational constraints and compliance requirements, which may require additional customization and scientific progress. trillion and $5.8

How To 8

How To Technology Learning-by-Doing Industry 8

Harvard Business Review

JANUARY 23, 2013

Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. At the New Media Expo, I also interviewed Nick Harris, head of digital marketing for Benjamin Moore.

Media 11

Media First-mover Advantage Early Adopters ROI 11

Harvard Business Review

JULY 17, 2015

Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. Video is no longer the cornerstone of revenue for cable operators.

Video 8

Video Telecommunications Early Adopters Advertising 8

Harvard Business Review

NOVEMBER 24, 2017

A turnaround subsequently lowered strategic stress to a productive level by discontinuing many of their seemingly unrelated projects, re-focusing on their core business, as well as streamlining operational processes that improved coordination activities. Strategic Boredom (not enough strategic stress).

Strategy 8

Strategy Strategic Planning Stress Hamel 8

Harvard Business Review

AUGUST 11, 2017

In phase 3, successful portfolio transformations require financial discipline that is not an event, but a pattern; strategic clarity that is not a direction, but a commitment; operational excellence that is not a tool, but a mindset.

Due Diligence 8

Due Diligence Leadership Early Adopters Incubator 8

Harvard Business Review

JUNE 19, 2015

Yet, more than 50 years after Peter Drucker devised the term knowledge worker, it is quite disappointing to peer inside the operations of any large organization and see how little of their time knowledge workers actually spend on higher-order thinking tasks. The Future of Operations. No underlying systems programming logic is touched.

Case Study 8

Case Study Software Process Operations 8

Harvard Business Review

MAY 15, 2012

An industrial paint application product/service that reduces toxic solvent use by 70% and is saving customers, mostly auto repair shops, $2 billion from simpler paint operations and reduced waste. It's also a sizable business for 3M. The new CEO is making sustainability, growth, and innovation a powerful trifecta.

Innovation 13

Innovation Early Adopters Energy Efficiency 13

Harvard Business Review

SEPTEMBER 12, 2017

By buying Whole Foods, Amazon gets virtually limitless possibilities to test products and services, test price points and assortment interactions, redefine the price perception for organic and healthier foods, merge offline and online shopping experiences, and perhaps test home delivery or store pickup with ideal early adopters.

Price 8

Price Retail Competitive Advantage Long-term 8

Harvard Business Review

MARCH 31, 2017

Both are addressing cognitive applications that benefit customers and bring operational business value to their own organizations. We’ve both followed these companies for a long time—dating back to their early work with expert systems. Address applications that benefit you and the customer. Augmentation, not automation.

Supply Chain 8

Supply Chain Technology System Early Adopters 8

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Furthermore, early AI adopters are 3.5

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

SEPTEMBER 22, 2011

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. One direct marketer learned this the hard way. Organized learning.

Incentives 11

Incentives Sample Customer Loyalty Metrics 11

Harvard Business Review

JULY 27, 2017

Third, corporate VCs and accelerators are costly and complex to operate, turning them into a slow and expensive innovation tool. Top startups already have market leading solutions. Similarly, Charles Schwab was the early adopter client of Siebel’s revolutionary CRM system. Creating the Venture Client Model.

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

NOVEMBER 17, 2016

market for inconsistent care delivery by providers and dysfunctional payment by health plans. business compared to global trading partners puts them at a serious disadvantage in the international market and is one contributor to the off-shoring of jobs. Learnings from these early adopters can jump-start the efforts of others.

Health Care 8

Health Care Supply Chain Price Quality 8

Harvard Business Review

MAY 30, 2017

After discussing Jacobi’s sales woes, Shani, suggested he try out Albert, Adgorithm’s AI-driven marketing platform. It works across digital channels, like Facebook and Google, to measure, and then autonomously optimize, the outcomes of marketing campaigns. Jacobi decided he’d give Albert a one-weekend audition.

ROI 14

ROI Tools Marketing CRM 14

Harvard Business Review

JULY 12, 2017

Rather, they can become early adopters of the technology. This gap between insurers and customers can be widened into a gulf by trust brokers, who dominate the top-heavy insurance brokerage market and benefit from its opacity and byzantine operating standards.

Insurance 11

Insurance Industry Policies Market Penetration 11

Harvard Business Review

JUNE 19, 2014

The smartphone market is dominated by essentially two offerings, Apple phones with the iOS operating system and Samsung/HTC/other phones running on Android OS. To win major market share where even the mighty Microsoft has struggled would take a lot. Of course, expectations were high.

Early Adopters 8

Early Adopters Public Relations Video Content 8

Harvard Business Review

JUNE 25, 2018

Management concepts, by contrast, operate in poorly regulated environments where failures are often brushed under boardroom or faculty carpets. Still, market research suggests that future markets for its products and services could be huge — with the U.N. But the TBL wasn’t designed to be just an accounting tool.

TBL 12

TBL Bottom-up Long-term Early Adopters 12

Harvard Business Review

MARCH 8, 2018

Traditional provider organizations need to find ways to offer these services not just at the margins of the day, and not just by small pockets of early adopters. One is provider licensing, a critical limiter of regional and national market share. There are other structural barriers providers will need to overcome in a hurry.

Health Care 8

Health Care Retail Strategy Licensing 8

Harvard Business Review

JULY 12, 2017

Digital players wield outsize market power. With products that rely on network effects, these players enjoy economies of scale and dominant market share. They have deep resources for innovation with the ability to accelerate the penetration and adoption of digital products. Digital markets are uneven.

Innovation 8

Innovation Policies Technology Politics 8

Harvard Business Review

MARCH 12, 2014

Already, the scale of data collected by early adopters of this technology is staggering. Marketing. Operations. The difference between how firms operate their businesses today and how these efforts will change with location analytics is profound. not visiting competitor venues).

Retail 9

Retail Customer Intimacy Apparel Wireless 9

Harvard Business Review

MAY 3, 2016

Studying 168 early adopters, we’ve seen speed improvements of two times or more for most business processes — and some organizations are reporting speed improvements of 10 times or more. Market monitoring. Machine-reengineering is a way to automate business processes using machine learning. Predictive modeling.

Efficiency 8

Efficiency Company Root Cause Analysis Engineering 8

Harvard Business Review

MARCH 14, 2017

Early adopters could benefit considerably. Such platforms would add a transaction layer between consumers and program operators and merchants, likely generating a small per-transaction cost, which could grow over time, much like OTA fees.

Loyalty 13

Loyalty Customer Loyalty Travel Hotels 13