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Beyond Typical S.M.A.R.T Goals in 2013

Leadership Freak

The former CEO of Southwest Airlines, Jim Parker, told me, “Don’t set artificial goals for yourself.” Begin with noble ends: Leadership is about people. Set people goals. Production and profitability are useful and necessary but never enough. Increasing profits by 6% is important but not noble.

Goal 230
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All airlines are the same, except for their people.

Strategy Driven

Mostly on major airlines, but because I’m more interested in flying non-stop than getting travel miles or points, I take whatever airline is most convenient for my schedule. This past Friday I found myself flying Alaska Airlines from Atlanta, Georgia, to Portland, Oregon. I hope airline employees at your airport act that way!

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Sudhir Choudhrie’s Tale of Gratitude, Inspiration, and Changing Lives

Strategy Driven

Choudhrie’s entrepreneurial spirit also led him to invest heavily in Air Deccan, which eventually became India’s major budget airline within five years. His journey led him to diverse industries, including tourism with Taj Hotels and Resorts and a stint with Adidas AG in 1995. Theresa May MP of the U.K.

Tourism 112
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The UnStoppables: A book review by Bob Morris

First Friday Book Synopsis

The UnStoppables: Tapping Your Entrepreneurial Power Bill Schley John Wiley & Sons (2013) “We take good care of our people, they take good care of our customers, and our customers take good care of our shareholders.”

Review 75
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The Wisdom of Titans: A book review by Bob Morris

First Friday Book Synopsis

The Wisdom of Titans: Secrets of Success from Entrepreneurs Who Rose to the Top William Ferguson bibliomotion books + media (2013) “Vision without execution is hallucination.” Bill") Marriott Jim Collins John Robbins Julia Stewart Noel Watson Paul L. Diaz Richard ("Rick") Federico Robert L. Bill") Jensen William Ferguson'

Books 75
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Success Begins with Quality Customer Service

Chart Your Course

But eConsultancy’s 2013 Cross-Channel Marketing Report found that 70 percent of business owners feel acquisitions are definitely more expensive than retention. An airline sending text messages to customers about flight delays or billing departments sending reminder of upcoming invoices are two examples of anticipatory service.

Quality 182
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Cater to Customers Desires to Achieve Customer Delight

Curious Cat

Singapore Airlines can cater to creating a great experience. Southwest Airlines can cater to providing a friendly and inexpensive experience while passing on providing certain amenities. Other airlines market as if they will provide what Singapore Airlines does and provides a miserable experience instead.