Strategy Driven

MAY 12, 2021

Leapfrogging advances in materials, photonics, optics, and electronics have precipitated a rising demand for 3D display technologies. The increased demand for enhanced imaging and the adoption of 3D technologies in smartphones, HMD devices, projector devices, and monitors are expected to catapult 3D displays across a new threshold of realism.

Technology 102

Technology Content Video Globalization 102

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. In the CEO Afterlife. In The CEO Afterlife became the conduit to carry these musings to leaders and managers caught in the tangled knots of complexity, uncertainty, and information overload.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management.

Directory 167

Directory Magazine Blog Brand 167

In the CEO Afterlife

APRIL 23, 2012

Live a culture of innovation. Increase your lead, and while they are catching up, you are embracing the next innovation. Years ago, I worked on Pillsbury’s Refrigerated Fresh Dough advertising as a Leo Burnett Account Executive. Pillsbury pioneered this category with proprietary technology and had no direct competition.

Power 208

Power Sports Competitive Advantage Advertising 208

N2Growth Blog

MAY 16, 2010

As odd as it sounds, businesses that are not dependant on smart talent, capital, or technology can scale faster and easier than those businesses burdened with the aforementioned dependencies. The dumb factor not only applies to talent, capital, and technology, but it also extends throughout the entire value chain.

Business Model 344

Business Model Brand Blog Supply Chain 344

N2Growth Blog

APRIL 20, 2010

If you don’t have a big advertising budget, and even if you do, social media provides a significant opportunity to engage in meaningful conversations and interactions with your customers that broadcast media simply cannot produce. Continuity should flow from values to vision, mission to strategy, and objectives to tactics to process.

Brand 271

Brand Blog How To Public Relations 271

Strategy Driven

OCTOBER 9, 2013

Startup CEOs need to know how to act once they realize that a new revenue stream is growing faster than the original business concept. As CEO and founder of two of the fastest growing digital advertising companies in the country, I’ve had to make that decision twice. Don’t forget that business is a leap of faith.

Business Model 73

Business Model Advertising How To Entrepreneur 73

N2Growth Blog

APRIL 9, 2010

Whether it is aesthetic, functional, creative, process, innovative, intellectual, technical or applicational…design matters. The iPod pioneered innovative design in the mp3 player vertical with great technical design, outstanding functional design, and is in a class by itself with regard to aesthetic design.

Brand 267

Brand Blog Reputation Parcell 267

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. Thumbs Up From the CEO.

Ryan 130

Ryan PR Project B2B 130

Chart Your Course

DECEMBER 28, 2017

Case in point, Jay Patel, CEO of Wintergreen Hospitality in Chapel Hill, North Carolina, USA. That means, companies will be looking at a variety of factors and more importantly, taking action, to optimize the return on investment of everything from advertising to training budgets. We are beginning to see that taken to the next level.

Trends 100

Trends Forrester Agility Emotional Intelligence 100

Marshall Goldsmith

OCTOBER 28, 2013

People worldwide are buying the same global brands that are globally advertised, marketed, and distributed. Long-term value is the result of vision, creativity, innovation, and hard work. The increase in global communication, trade, technology, and culture will continue. They tend to have the same clothing, music, and even food.

Diversity 101

Diversity Short-term Long-term Globalization 101

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Go to new places. Shape the market early.

Innovation 16

Innovation Marketing Incubator Class 16

Harvard Business Review

MARCH 29, 2012

billion , entrepreneurial companies with technology at their core have disrupted entire industries and threatened or eliminated incumbents. A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

DECEMBER 30, 2014

Call 2014 the year of innovation. Google Trends reveals that interest in disruptive innovation crept up to peak levels this year. It seems that every time you hop on a quarterly earnings call, the CEO mentions innovation. If innovation is the foundation to building the future, this focus should be reassuring.

Long-term 10

Long-term Innovation Company IPO 10

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Go to new places. Shape the market early.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

JUNE 10, 2015

They are not only changing the economics of innovation and operations, they are also pushing the frontier of what’s possible. The technologies and trends shaping tomorrow’s businesses. In my research, I have observed that the rate of technological change often exceeds the rate at which people can change their behavior.

Operations 8

Operations Technology Engineering Tools 8

In the CEO Afterlife

OCTOBER 17, 2011

In the CEO Afterlife. The CEO as Chief Brand Custodian. Wouldn’t you expect more innovation? CEOs who continually talk about brand assets are often the ones living off the luster of yesteryear’s brand equity. With the exception of niche, specialty, and technology markets, I see little evidence of this. Leadership.

Brand 168

Brand CEO Stage-Gate SWOT 168

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As the chairman and CEO of Mzinga ® , a company that provides social software to businesses, quite literally, it’s my job to be social media savvy.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

MAY 17, 2016

Companies that are able to master continuous online product innovation have big advantages: Dramatic reductions in the time it takes to make critical product enhancements. The technologies and processes that are transforming companies. Improvements in quality, reductions in errors, and greater reliability. Insight Center.

Innovation 10

Innovation Company Software Engineering 10

Harvard Business Review

APRIL 25, 2013

Initially when the start-up''s founder, serial entrepreneur Elon Musk, looked at the space industry, he faced a quandary about where to innovate, given the restrictions and mandatory performance criteria for space travel. Musk quickly zeroed in on the one area ripe for innovation: cost reduction.

Cost 8

Cost Innovation Long-term Transportation 8

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Industry leaders were buoyant because advertising revenues continued to grow over the next couple of years. This post isn’t for you. Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

FEBRUARY 28, 2014

The CEO of an autonomous region for a multinational called with a problem. Their current success was due to innovations and strategies put into place three years ago. Their current success was due to innovations and strategies put into place three years ago. As night fell, the CEO took the floor. So what was the problem?

CEO 10

CEO Innovation Participative Metrics 10

Harvard Business Review

AUGUST 20, 2014

How Google innovates. Bala Iyer and Tom Davenport attempted to “reverse engineer” Google’s innovation machine in 2008. The first step to innovating like Google, they argue, is patience. Another look at part of Google’s innovation strategy comes from a 2013 piece on DARPA , the government research agency.

IPO 14

IPO Management Engineering Innovation 14

Harvard Business Review

JANUARY 16, 2013

It seems like people everywhere have traded in their Livestrong yellow wristbands for Nike's latest innovation, the Nike+ FuelBand. Regular advertising is starting to feel slightly stale, isn't it? And yet there is no doubt that great advertising can inspire us to do more. I understand it's your birthday.'". To be more.

Brand 8

Brand Advertising Technology Hotels 8

Harvard Business Review

JULY 10, 2013

Every year in late June, the global advertising community descends on Cannes, France for the Cannes Lions Festival the glitzy awards show that celebrates the best work in the industry. It''s a sight to behold, with 11,000 agency folk, clients and technology companies from every corner of the earth coming together in one place.

Advertising 8

Advertising Creativity Industry Brand 8

Harvard Business Review

MAY 24, 2013

To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard , an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world.". Innovations in Digital and Mobile Marketing An HBR Insight Center.

Marketing 9

Marketing Bottom-up Brand Technology 9

Harvard Business Review

APRIL 16, 2018

Lawmakers expressed surprise and confusion about Facebook’s business model, including how the company generates revenue and uses data for targeted advertising. The question is whether regulators will be able to create rules that reflect modern business models and data flows and support innovative services and products.

Policies 8

Policies Long-term Ethics Business Model 8

Harvard Business Review

JULY 11, 2017

billion in 2014 to help it make the leap from a traditional advertising company to a digital one. Sponsored by DXC Technology. That means investigating where each company can benefit from the other in technologies, customer proximity, go-to-market access and other capabilities. Insight Center. Crossing the Digital Divide.

Due Diligence 8

Due Diligence Company Learning Curve Finance 8

Harvard Business Review

MAY 14, 2013

CEO Marissa Mayer said her company''s moonshot is to be "on every smartphone, every tablet, every day, for every Internet user.". But before Kennedy made his speech he had Vice President Johnson do a detailed assessment of underlying technological trends to ensure that the goal had a reasonable chance of success. Innovation Strategy'

Scenario Planning 8

Scenario Planning Consensus Strategic Planning Innovation 8

Harvard Business Review

JUNE 4, 2014

Most pundits agreed on what was wrong — a lack of breakthrough innovation since the passing of founder Steve Jobs. Apple has seemingly served as an anomaly to the theory of disruptive innovation. In our view, the question facing CEO Tim Cook isn’t how Apple will remain “insanely great” without Jobs at the helm.

Industry 8

Industry Wireless Advertising Content 8

Harvard Business Review

JUNE 12, 2014

Despite the technical nature of these innovations, there are a few broad managerial lessons that have emerged from this prominent patent case. Often, managers think about patent litigation as a “narrow” strategy to protect a particular technology against a specific infringer. Probably way more than Apple’s lawyer bills.

Marketing Strategy 8

Marketing Strategy Strategy Marketing Licensing 8

Harvard Business Review

SEPTEMBER 5, 2016

The idea isn’t new — it’s well established in online advertising, for example — but its application is becoming more widespread in the private and public sectors. There is enough time to develop innovative solutions to achieve the results. Consider these examples: Education. ” Health care. Making PbR Work.

Incentives 8

Incentives Health Care Education Insurance 8

Harvard Business Review

OCTOBER 24, 2013

The infiltration of technology into every part of our lives has made many people seek out personal, low-tech/high-touch experiences and relationships with the companies they patronize. Independent stores have capitalized on all of these changes. It takes organizational, cultural, and operational changes.

Retail 8

Retail Merchandising Market Penetration Brand 8

Harvard Business Review

JANUARY 20, 2012

Workers can strike; consumers can boycott; and firms traditionally lobby and/or advertise around causes and principles that matter. The digital agility of web technologies, however, offer particular powers to companies seeking to provocatively make a point.

Tactics 13

Tactics Self-aware Politics Industry 13

In the CEO Afterlife

NOVEMBER 4, 2012

Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read. Turns out that Linds Redding, an illustrator and designer, spent most of his career crafting advertising in the UK and New Zealand, before opening an animation studio.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

AUGUST 2, 2016

True platform innovators aren’t just market matchmakers using data-driven algorithms to drive better buyer-seller matches; they invest in new value creation. Alibaba founder and CEO Jack Ma goes further, asserting his firm is in the business of solving social problems. What really makes them work? Think APIs and SDKs.

IPO 8

IPO Human Capital Insurance Business Model 8

Harvard Business Review

JULY 7, 2011

Ironically, I chose to follow Mark Zuckerberg the CEO of Facebook, but I also followed Google's founders. Facebook and Twitter are grabbing attention and Google is in the business of getting attention and on-selling it to advertisers. True innovation comes from identifying and solving the unsolved problems.

Advertising 15

Advertising Follow-up Content Politics 15