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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.

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First Look: Leadership Books for October 2023

Leading Blog

H ERE'S A LOOK at some of the best leadership books to be released in October 2023 curated just for you. Leadership experts Frances Frei and Anne Morriss argue that this belief is deeply flawed—and that it keeps you from building a great company. What Hollis did was vulnerable, but it was not leadership.

Books 275
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market.

Brand 287
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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Five Leadership Lessons from the Garden

Lead Change Blog

Bring products to market at the wrong time or introduce an idea without understanding timing and the “garden” can quickly resemble a piece of scorched earth. Leaders face “El Niños”: market downturns, a coup in Africa, airline strikes, terrorist attacks. Grow, grow. Sell, sell. You name it.

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Celebrating 10 Powerful HR Leaders

HR Digest

The modern economy demands transforming companies endlessly, necessitating profound changes in the workforce and talent strategy. These forces are reshaping the role of HR and putting pressure on the HR Executive to become much more than a game changer and the leader who enables business strategy. Diane Gherson, CHRO, IBM.

Power 75
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Leadership Biz Cafe #6 – Andrea Kates on Fostering Innovation

Tanveer Naseer

That’s the basis of my conversation with business strategist and author Andrea Kates in this latest episode of “Leadership Biz Cafe”. Over the course of our conversation, Andrea and I discuss - What organizations really need to do to be innovative in today’s global market.