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For Marketers, All They Want Is Some Satisfaction

The Horizons Tracker

As data has become an ever greater weapon in the marketers’ arsenal, a range of metrics have battled for hegemony. It was the most used marketing metric in half of the 16 countries analyzed, with over 4,000 marketing plans analyzed in total from over 1,600 countries. ” Key metrics.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Chief Procurement Officer Search: Securing Your Supply Chain Leadership

N2Growth Blog

A strategic-minded CPO deeply understands market trends, supplier dynamics, and emerging technologies. Organizations need to establish clear performance expectations and benchmarks to effectively monitor and measure the performance of the CPO.

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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

eCommerce Influence: By 2016, more than half of the dollars spent in US retail will be influenced by the Web. Influence on Retail: By 2016, $689 Billion will be influenced by mobile retail. In all key decisions, consider how these digital trends will influence the future. Deloitte: The Dawn of Mobile Influence.

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Key Factors That Affect the Quality of Your Backlinks

Strategy Driven

In today’s tech-savvy world, digital marketing has made its mark as a superior form of advertising. As search engines continue to give us better ways to reach our audience, marketers use various methods to remain visible online. There is much more in play that marketers understand and take into consideration.

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Leadership Self Examination | N2Growth Blog

N2Growth Blog

If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. Great leaders do the right thing regardless of circumstances, situational context or other influencing factors. They tend to almost be addicted to increasing their knowledge base and sphere of influence.

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A Non-Profit Board’s AHA Moment

Lead Change Blog

We are bringing in new talent with experience in developing programs, marketing, and engagement. We need internal benchmarks and a leadership scorecard for our leadership team. You see, our director is stepping down and we have been working through the process of revisiting our mission, value statement, and place in the community.