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First Look: Leadership Books for March 2020

Leading Blog

Here's a look at some of the best leadership books to be released in March 2020. Marketers want to change their customers’ minds and leaders want to change organizations. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Could there be a better way?

Books 373
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5 Components of Charismatic Leadership

Skip Prichard

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. Leadership author John Kotter identifies the creation of a vision for change and communication of the change vision as the third and fourth steps in his model for effective change management.

Charisma 144
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Artificial Persuasion: The Invisible Brand

Leading Blog

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ). We don’t even think about it.

Brand 276
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Change on the Run: Surviving Workplace Uncertainty

Leading Blog

A marketing manager, for example, can easily create a brand positioning statement for a new brand—they have the knowledge, skill, and experience to draw upon. The three steps to do so are: List the information you already know. List the information you need to know. This information forms the beginnings of an action plan.

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ROI of Executive Coaching 500% Return

CO2

Executive coaching has become a pivotal strategy for businesses aiming to navigate the complexities of modern leadership. These can include enhanced leadership skills, better team performance, increased employee engagement, improved productivity, higher employee retention, and overall business growth.

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Trust is a Funny Thing

Lead Change Blog

At the leadership level, however, there was disorganization, or a cutthroat culture, or a lack of appreciation. These employees were so closely bonded because it was the only way to survive the chaos above. Maybe it’s simply that the company’s suffering from a tough market. There are no easy answers here, either.

Covey 252
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Coach Campbell's Leadership Principles And Winning Approach

Eric Jacobson

Trillion Dollar Coach is about Bill Campbell , someone you likely never heard of, who coached several of the biggest names in Silicon Valley during a 16-year tenure, and who’s behind-the-scene wisdom helped created over a trillion dollars in market value. Invest in creating real, emotional bonds between people.

Bond 65