Reference Books for Executives

Coaching Tip

As a result, executives are being tasked to optimize their enterprise''s organizational structures, to enhance product and service delivery models, and to blaze new paths to unmatched market reach. Therefore, executive checklists and leadership reference guides are in order. These to-do checklists and reference guides provide a framework to be used to institute overarching, enterprise-wide transformation. Today''s business world is extremely complex and challenging.

4 Ways to Improve Your References (Part 17)


4 Ways to Improve Your References. People often list references as quickly and thoughtlessly as if they’re filling in their birth date or contact numbers. They don’t, however, bother to find out what their references will say about them. You might be surprised what some references say about their former coworkers or students. Ask your references what they might say about you. You may find that one can’t really serve as a strong reference.

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45 Career Advice Experts Offer Career Success Secrets

Miles Anthony Smith

45 Career Advice Experts Share Their Blueprint for Career Success (Plus Leaderboard)​ Does your career seem to be a struggle at times? Recently, I wondered what other career advice experts would add to the conversation about what’s vital for career growth.

What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?

Glamorous Celebrity Deaths and Minimal Taxes in 2010 :: Women on.

Women on Business

I’m not referring to the passing of our own family members, friends and coworkers, but the tragic deaths of the celebrities, socialites and business moguls that we’ve known and loved (or not).

The perils of starting your career in a recession

Chartered Management Institute

It's widely regarded that starting ones career in a recession can severely hit your bank balance. How does a recession impact upon their career? The research suggests that executives who begin their career during a recession generally rise to the top of the career ladder faster than peers who began their career during boom times. They have had less career moves however, often staying within the company they now lead.


Coaching Tip

Develop Leadership Skills: A Mobile Reference Guide , Ask the Coach . . Books Business Coaching Career Chief Executive Officer (CEO) Current Affairs Failure Leadership Memes Tips U.S. Stock Market Work life Bain & Company Chris Zook Harvard Business Press

Want a $1 Million Paycheck?

Coaching Tip

A tight job market has turned people into hot prospects. The first reference became widely used in the 1920's as jazz became more popular in America. Musicians would refer to the work they would secure with a band, whether for one night or for one month, as a "gig.". Develop Leadership Skills: A Mobile Reference Guide. Skip college and go work in a GIG! Learning a trade can be more valuable than earning a college degree.

Personal Branding

Lead Change Blog

The first is as an extremely-well-footnoted historical reference. Whatever; the new brand didn’t stick: by the 90’s he was promoting snake-oil life-extension strategies and multi-level marketing. Career Development

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Are You A Strategy Driven Storyteller?

Strategy Driven

Posted by Elinor Stutz on December 10, 2010 · Leave a Comment Marketing professionals refer to strategy as your unique selling proposition while sales folk use the term ‘positioning.’

Who’s Influencing Your Leadership?

Let's Grow Leaders

Godin is best known for his expertise in marketing and the Internet. Bring several written questions that you can reference. Authenticity & Transparency Career & Learning career growth how to grow as a leader influence leadership development

How to Launch a Successful Portfolio Career

Harvard Business Review

As the head of a leadership assessment, development, and coaching firm, I spend a lot of time with successful executives talking about their work lives — and in the past few years, many of those conversations have centered on an increasingly popular, and increasingly idealized, imagined next step: the so-called “portfolio career.” Without a clear view, it’s all too easy to end up with a portfolio career you don’t enjoy, or even really want.

Capturing (positive) attention for your brand

Women on Business

Just spend 30 minutes scrolling up and down your Facebook feed and you’ll see what I’m referring to. Career Development Communications Female Entrepreneurs Marketing Networking Online Business Public Relations Social Media StrategyWhen you’re trying to grow your business, it’s your job, 24/7, to capture attention, and when you have it, to make a meaningful connection.

Diary of a mid-career job seeker: 9, 800, 20, 10, 5, 2, 3, 1

Roundtable Talk

Fast Friday with Chris von Baeyer of the Ariel Group → Diary of a mid-career job seeker: 9, 800, 20, 10, 5, 2, 3, 1 Posted on May 27, 2010 by LeaderTalker | 1 Comment Fans of LOST will no doubt recognize the significance numbers can play in shaping lives.

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A Simple Way to Map Out Your Career Ambitions

Harvard Business Review

It’s easy to be confused about how to grow in your career. A personal experience map shows which experiences you want to acquire in the next two to five years to grow your career. Functional experiences help make you great at something, i.e. marketing, supply chain, R&D.

The Marketing of a President

Harvard Business Review

After Tuesday night's bar fight of a presidential debate , I have a few questions for the major American political parties: How referable are your candidates for president? The way in which we market presidents is broken, much like the way that we traditionally market businesses is broken.

Ryan 16

A Decision-Making Process

Coaching Tip

In "MAKING BIG DECISIONS BETTER" , Lewko provides tools that enable executives to develop a strategy for moving their companies toward greater profitability and market leadership. Decide: What are the key products, markets, and capabilities? By taking the initiative to define strategy, executives will come away with powerful benefits: Simplify what products, markets and capabilities to focus on/not focus on. . Develop Leadership Skills: A Mobile Reference Guide.

Leadership Development Investments

Coaching Tip

With the employment market looking more positive than it has in years, top talent always have opportunities to walk out the door.”. Develop Leadership Skills: A Mobile Reference Guide. Managing a Successful Career. . A new U.S.

Marketers Are Not Publishing Enough Content

Harvard Business Review

We live in a day and age when the term "content marketing" stumbles out of a brand''s mouth almost as often as buzzwords like "big data" and "native advertising." Creating what Monty refers to as "digital clutter" seems to have been the most effective strategy to get the word out.

Brand 17

Leading a Team may require Facing Pain

Coaching Tip

Most organizations have a list of core values that are displayed on the wall and show up in a variety of company marketing materials, from coffee mugs to baseball caps. Develop Leadership Skills: A Mobile Reference Guide. Managing a Successful Career. Books Business Coaching Career Chief Executive Officer (CEO) Communication Ethics Failure Leadership Self-Awareness Skills What is baseball caps coffee mugs organizations values

Is Your Boss A Psychopath? | Rich Gee Group

Rich Gee Group

You’ve probably worked for or with one sometime in your career. Even so, in the end, he walked out with a company car, a bag of money, and a good reference.&#

Best Jobs for Women in 2012, Stress-Free Management Tips, Victoria’s Secret’s Human Trafficking Problem

Women on Business

The Glass Hammer shares the story of Karen Wimbish whose career soared after her children had grown. Karen refers to herself as a “second half champion” and urges other women to defy the old myth that successful careers have to skyrocket at an early age. Cam Simpson of Bloomberg Markets Magazine reveals some disturbing news about human trafficking. News and Insights from Business Women (December 16, 2011). Best Jobs for Women in 2012.

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How to Find, Assess, and Hire the Modern Marketer

Harvard Business Review

As a marketing leader, your new normal doesn’t necessarily look entirely like traditional “marketing”. To be competitive, the modern marketer possesses a different set of skills and experiences when it comes to data and analytics (not simply metrics). Who is the modern marketer?

The Path to Thought Leadership

Coaching Tip

Before you begin any PR, marketing, or buzz-building campaigns, three critical actions, taken in a specific order, are required: First, clearly articulate the brand and messages. Next, develop a modern, marketing-oriented, up-to-date website. Develop Leadership Skills: A Mobile Reference Guide , Ask the Coach . Books Business Coaching Career Communication Leadership Memes Personal Coaching Self-Awareness Skills Success Tips What is Work life brand leadership PR

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Build your Brand by Building Relationships

Women on Business

And, for those relationships that you already have, you won’t be able to rely on coveted word of mouth marketing (one of the best tools in your toolbox) if you’re not delivering on service or quality. Refer and introduce your client’s services to others when appropriate.

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Keeping Your Options Open Could Be Hurting Your Career

Harvard Business Review

After studying Hollywood actors for three years, MIT Professor Ezra Zuckerman found that actors who typecast themselves (PDF) early in their careers tend to earn more money, have longer lifespans, and enjoy more fame compared to generalist actors. Moreover, young actors who specialize are able to land their first role quicker and receive more job offers over the course of their careers. Over the long term, that is a career strategy with diminishing returns.

Sales by Objectives (SBO): Sales Planning

Coaching Tip

The same is true of what people typically refer to as strategic planning (very narrow and well defined plans or "road maps" for achieving a company's mission over a 5/10 year period).

Transformational Leadership

Coaching Tip

It is not corporate strategy , sales compensation plan , or the market segmentation. Develop Leadership Skills: A Mobile Reference Guide. Books Business Coaching Career Chief Executive Officer (CEO) Communication Current Affairs Leadership Memes Personal Coaching Self-Awareness Skills Tips What is Work life employee mindset

Solving for the Growing Workforce “Donut Hole”

Lead Change Blog

During the presentation, he referred to a growing workforce condition he calls the “donut hole,” a situation that has been created by the desire and need for aging Boomers to work longer. Back then, there were literally zero people educated or trained in online marketing and advertising.

Executive Assimilation

Coaching Tip

This reference book has 30 chapters and is organized into five sections. Source: Barbara Mitchell: The Big Book of HR (An HR reference guide). John Agno: Can''t Get Enough Leadership (A leadership reference guide).

Working on Your Terms

Coaching Tip

Chances are that your career stability is less solid than you'd like to believe. For many is a "no brainer" that has been at play for several decades now with the migration of American jobs into the global job market. You can be on a career path that is open to new opportunities for more income and creative satisfaction if you have specific enhanced skills and experience as a consultant. Develop Leadership Skills: A Mobile Reference Guide , Ask the Coach .

eBook 86

Boost Your Career with Social Media: Tips for the Uninitiated

Harvard Business Review

There is a lot of advice out there about keeping your online activity from hurting your career. To make the most of social media to further your career, you need to make a conscious choice to use it for professional purposes, understand what your goals are, and then actively manage your digital footprint. When it comes to advancing your career, there are three things social media is particularly suited for: Building your personal brand. "It

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

Strategy Driven

This is sometimes referred to as an elevator pitch. Clinton: To date, Mrs. Clinton has made her marketing bottom line “I’m the woman candidate,” but that has not played well with Sanders supporters and younger voters in general.

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4 Keys For Bringing Out The Best From Introverts

Tanveer Naseer

Professional roles of introverts vs. extroverts Introverts and extroverts tend to migrate to career fields that play to their dispositions, says Moore. The following is a guest piece by Kate Rodriguez.

Put to the test to get a job.

Coaching Tip

Now we understand better what makes a great reservation sales applicant,” said. -->Andy Grinsfelder, --> vice president of sales and marketing for the Buffalo, N.Y.-based When you receive your top five "signature talents" report, you need to keep them in front of you so when a situation arises, you may refer to your top five signature talents and decide which to put into action when facing your new leadership situation. Develop Leadership Skills: A Mobile Reference Guide.

Well Connected People Get Results

Coaching Tip

As the business world and the Internet become increasingly intertwined , it''s becoming apparent just how relevant that platitude is to the success of your career and business. Books Business Coaching Career Self-Awareness Skills Success Tips Work life

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How’s your networking working? Better if you follow the rules.

Strategy Driven

HISTORY: I began my networking career more than 25 years ago, so I consider myself a relatively sophisticated meeting attendee. I refer to it as: “the rule of you never know.”

The NEW TRUTH about closing the sale.

Strategy Driven

In my career I have learned two powerful words that complete the selling process. You may be erroneously referring to the prospect saying ‘yes’ as ‘closing a sale.’

David Wiener’s 40 Rules for Business, Management and the Rest of Life

Leading Blog

Expect your staff to work at their career, not at their job. Drop names only if they give you credibility and a reference. Use technical jargon sparingly or as reference points. Referrals from successful clients are your top marketing tools. * * * This post is by David C.

Sharon Drew Morgen, NYT Business Bestselling Author, Writes Column for StrategyDriven

Strategy Driven

Sharon Drew imparts invaluable advice to executives and managers at all levels: helping them solve problems, become more effective, and realize a higher measure of business and career success. StrategyDriven refers to the family of organizations comprising StrategyDriven Enterprises, LLC.

Recommended Resource – Act Like a Sales Pro

Strategy Driven

and published by Career Press. About the Reference. Benefits of Using This Reference. Marketing and Sales – Some Sales Are Simply Not Worth Making.

10 BIG Development Goals for Leaders for 2012

Great Leadership By Dan

A complete career change. Career-wise, this is the granddaddy of development moves. While not as high risk or high developmental impact as a career change, switching to a new company, or even division within a big company, offers the opportunity to apply what you know in an entirely new context. It could involve new people, markets, customers, products, tools, and processes, all of which are opportunities to learn and develop.

Goal 204

Does a Mentor have to Breathe?

In the CEO Afterlife

To most of us, mentors are people of experience and knowledge who help the less experienced advance their careers and/or their education. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR.

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