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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. Force Multiplication : Now that your workforce has likely become largely decentralized, your messaging should follow suit. Lower Costs : No need to hire an ad agency or spend big on production equipment. The message matters more than the green screen.

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Decentralization Helps Firms Weather Turbulent Times

The Horizons Tracker

A new paper highlights the importance of a decentralized organizational structure during such periods of turbulence. The managers also revealed how autonomous their decision making was in terms of new products, sales and marketing decisions, and hiring permanent employees. Buffering the impact. compared to 11.8%

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Bitcoin: The Future Global Currency?

Strategy Driven

Similar to normal currencies, they are used in online transactions and paying for products and services in person. One key difference is that bitcoin is mostly decentralized and is not controlled by banks or governments. Bitcoin is the most popular cryptocurrency today. How Can I Get Involved?

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How to Optimally Align IT with Your Business Processes?

Strategy Driven

The market a company operates in should also be taken into account for enterprise architecture. For the IT architecture to be effective, it should be between centralized and decentralized. Balance between Centralization and Decentralization. In mode 2, IT is part of products and services and serves as a competitive weapon.

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Layoffs Rarely Pay Off: Here are 15 Alternatives

The Practical Leader

Only about a third of downsizing companies increased productivity and profits in the next 3 to 5 years, and underperformed in stock markets. Downsizing crushes morale and productivity. Offering employee buyout opportunities on businesses, product lines, or divisions that might be closed. percent reduction in costs.

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Culture Counts

Leading Blog

Today’s best leaders realize that a strong corporate culture is the glue which unites people and provides them with a raison d’ etre that’s bigger than any product or service. Michigan), is president of Eich Associated , a marketing and public relations consulting firm. Profit is necessary, but it shouldn’t be the paramount goal.

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How Saying Less Can Empower Others to Say More

Skip Prichard

In 2010, at the peak of the national housing and mortgage market collapse, I began to have trouble speaking. Some might worry that this decentralized approach could lead to a lack of focus or systems discipline, but in my case, just the opposite occurred. People support what they help to create. ” -Kevin Hancock.