The Horizons Tracker

FEBRUARY 25, 2020

“These people also desperately want the training and support that would help them make their planned transitions that automation inevitably involves.” They began by trying to explore some of the opportunities and challenges this group of people saw as they envisaged the future ahead of them.

Technology 107

Technology Competitive Advantage Report Training 107

The Horizons Tracker

APRIL 1, 2020

Since the 2008 financial crisis created ructions in the labor market, there has been prolonged focus on the nature of work. As the labor market has proved resilient in terms of people generally having work, the concern shifted to the kind of work people had, with worries that much of the new work was precarious in nature.

Parcell 99

Parcell Participative Crisis Report 99

Great Leadership By Dan

DECEMBER 27, 2012

Managers need to be trained on the importance of balancing business needs with safety and to take frontline employees concerns seriously. HR should also be involved with safety committees, training and employee development and company mentoring programs. HR can facilitate discussions and task forces for planning and next steps.

Mentor 232

Mentor Trends Committee Compliance 232

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. His voice was high-pressure, probably the result of sales training classes. He was simply rationalizing a corporate marketing initiative. Set priorities.

Franchising 74

Franchising Marketing Strategy Strategic Planning 74

The Practical Leader

AUGUST 16, 2023

” These are a bit extreme, but we’ve heard variations of these thoughts over the years in focus groups to survey a Client’s organizational culture. One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. .”

Energy 52

Energy Crisis Absenteeism Leadership 52

HR Digest

NOVEMBER 9, 2023

Establish Benchmarks Make it a point to define industry and market benchmarks to compare your organization’s compensation practices. If our equitable compensation program guide is to be trusted, you need to identify relevant external benchmarks to understand prevailing salary ranges for similar roles in the market.

System 52

System How To Benchmarking Diversity 52

Strategy Driven

NOVEMBER 7, 2020

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. Some of the outsource administration you could consider are: Surveying, polling, and focus group tests.

Outsourcing 62

Outsourcing Human Resources Learning Curve Marketing 62

The Practical Leader

MAY 29, 2019

.” They identify five ways leaders can provide stronger change leadership: Don’t just set up training programs — create a learning culture. Look beyond the “spot market” for talent. Engage employees in the transition instead of herding them through it. Collaborate to deepen the talent pool.

Agility 55

Agility Organization Henderson Focus Group 55

HR Digest

APRIL 9, 2024

Leveraging a variety of listening methods, such as surveys, focus groups, department-wide fireside chats with leaders, and so on, we pull back the layers on the needs of our employees and tackle what matters most to them, while also keeping in mind the needs of our customer and business.

Human Capital 52

Human Capital Human Resources Diversity Education 52

Modern Servant Leader

MAY 15, 2012

Using Radian 6 to listen and monitor events, a team of responders is trained to handle any situation: from traffic backups to missing children. Domino's Pizza customer blasts the product in a focus group and praises the final result. A great example of action-orientation is the Superbowl monitoring station.

Media 197

Media Airlines Quality Focus Group 197

Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Skip Prichard

JUNE 22, 2020

Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market. It must be continuously nurtured, supported, and cultivated as business needs or the market changes, while still adhering to fundamental beliefs and values. The right culture attracts and retains better talent.

How To 111

How To Middle Management Reputation Short-term 111

Ron Edmondson

JANUARY 26, 2013

Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications. The 12 Essentials Church Marketing and Communications are: Vision Identification. You will receive volunteer job descriptions and master lists on how to recruit and train volunteers.

Storytelling 54

Storytelling Audience Brand Long-term 54

Strategy Driven

APRIL 27, 2016

Based on recent focus groups with clients who are involved in buying/procurement departments, we heard loud and clear their frustration with trying to get someone on the phone to quote prices. MCA is a premiere international consulting and training organization that specializes in service delivery, sales and leadership performance.

Guidelines 50

Guidelines Hotels Follow-up Commitment 50

Tony Mayo

MARCH 10, 2010

Steps to Organizing a Customer Listening Session Be explicit about the corporate goals the listening session is meant to support, e.g., growth, margin, line expansion, service offerings, locations, market positioning, etc. A focus group is not a survey. Does something here remind you of your favorite quote? Add it as a comment.

Mayo 158

Mayo Execution Executive Coaching How To 158

Harvard Business Review

AUGUST 24, 2012

Companies in all varieties of B2B markets have moved beyond selling products and services to offering complete "solutions" to their customers. Alstom keeps trains ready to run each morning for railroad operators rather than just selling the rolling stock to them. Traditional research techniques (surveys, focus groups etc.)

B2B 14

B2B Business Objectives Focus Group Marketing 14

Harvard Business Review

AUGUST 23, 2017

At heart, the algorithms and computation are dedicated to unearthing novel patterns, which is what science, technology, markets, and the humanistic arts have done throughout the story of humankind. CAMP3’s initial challenge was securing enough visual data to train its AI product.

Company 10

Company Training Technology Wireless 10

Strategy Driven

JANUARY 26, 2011

This emerging social era is about engaging everyone around you to redefine what you do and how you do it – including sales, marketing, R&D, customer support, and product development. However, the company trains each employee on how to appropriately participate, basing its guidelines on responsibility, respect, and representation.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

APRIL 11, 2018

Work with a scent branding strategist and a perfumer trained in ambient aroma development to create your signature scent. Instead, marketers should work through a scent branding firm, as signature scent development and diffusion is an art and a science. Decide your points for diffusion.

Brand 8

Brand Hotels Retail Real Estate 8

Harvard Business Review

MAY 16, 2018

” The company delivers on that promise through paid environmental internships, time off for civil disobedience training, reimbursements for commuting to work in a way other than driving, and a flex-time policy that allows employees to catch a good swell when they feel so inspired. Let Your People Do the Talking.

Reputation 10

Reputation Brand Attrition How To 10

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. Marketing folks feel that could damage the brand, and the general counsel’s office frets about legal risks. A faster cycle time for developing ideas.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

OCTOBER 10, 2011

A recent study by Aon Hewitt , for example, found that companies with high levels of engagement outperformed the stock market in 2010. Employee focus groups identify key themes and issues, and employee teams help develop solutions, which they present to store management. What's the reason for this failure?

Tactics 14

Tactics Customer Loyalty Survey Loyalty 14

Harvard Business Review

APRIL 28, 2011

But today's consumers — assiduously trained by Wal-Mart, Kroger's, and the entire digital media industry — to pay less for more will not be happy, loyal or satisfied being told to pay more for less. What do you expect from market leaders who are now raising their prices and asking you to give more for less?

Innovation 13

Innovation Price Competitive Advantage Efficiency 13

Harvard Business Review

SEPTEMBER 7, 2011

million university graduates entered the job market in 2010 , up from one million in 1999. Especially telling: 57% of the Chinese women university graduates surveyed for our book Winning the War for Talent in Emerging Markets rated the public sector as an attractive job option. More than 6.4 Not acting, however, is not an option.

Travel 9

Travel Survey Marketing Budgeting 9

Harvard Business Review

APRIL 19, 2013

However, in the rush to become more patient-centered, the health care system has misplaced its focus. Researchers and health systems deploy focus groups and surveys to assess general patient preferences in an effort to determine "what patients want." But patients are a diverse group with diverse needs.

Industry 8

Industry Health Care Meyer How To 8

Harvard Business Review

JULY 17, 2013

The problem is, professional training has distanced us from fundamental principles of human communication. We now tend to focus on empirical data from survey results and analytics or customer insights from feedback forms and focus groups constrained by what the company knows to ask.

Company 8

Company Audience Consensus Advertising 8

Harvard Business Review

MAY 6, 2015

Some examples: how many employees have been trained in “lean startup” methodology, or how many new product ideas are currently being researched. Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. Sixty-nine percent of respondents said they’re gathering that data.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. They were employed in midlevel to upper-midlevel management positions in strategy, finance, marketing, legal, operations, and technology functions.

Management 11

Management Tacit Knowledge Diversity Leadership Pipeline 11

Harvard Business Review

AUGUST 29, 2012

Breaking down silos and decision-making hierarchies, understanding customers better, bringing products to market faster — these are imperatives for many companies today. It used to be that most of our customer feedback came in word form, either via the web site or in focus groups.

Rogers 8

Rogers Learning-by-Doing Training Process 8

Harvard Business Review

JANUARY 8, 2013

Toyota was prepared to educate and train its suppliers to embrace lean production and lean experimentation techniques and insights. Toyota wasn't just looking for superior quality and just-in-time inventory management from suppliers, they were vested in helping suppliers become more innovative and creative. What should it mean?

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

JUNE 26, 2017

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. It was clear from the size of his bicep that he was serious about training. “Like in focus groups? “Toby, 11.”

Case Study 8

Case Study Brand Proposal Chief Operating Officer 8

Harvard Business Review

MAY 8, 2015

Serve on a focus group to assess a new vendor or benefit options. Ask your boss if you can sit in on an important meeting with higher-ups; ask the marketing team if you can tag along on a sales call with a prominent client. Laura Troyani had a good job in marketing research at a consumer products company in the Boston area.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. What values drove them? What made them proud?

Management 9

Management IPO Diversity Long-term 9