Harvard Business Review

OCTOBER 2, 2015

In the fall of 2014, the HBS-HMS Forum on Health Care Innovation launched the inaugural Health Acceleration Challenge — a “scale up” competition that focuses on compelling solutions to problems in health care delivery that have already been implemented at a small scale and have the potential for wider dissemination.

Health Care 8

Health Care Innovation Cost Self-aware 8

Strategy Driven

MAY 15, 2015

The client is opening new locations in new communities and asks its consultants to formulate a plan of action and oversee operating aspects. Teams of health care professionals, as found in clinics and hospitals. Artists of different media creating festivals, shows and museums. Professional societies and associations.

Cooper 50

Cooper Open-book Tourism Telecommunications 50

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

NOVEMBER 22, 2016

Building market share by delivering rich, intuitive experiences is a key goal for all organizations. For health insurers, this customer centricity is an imperative. Individual consumers now have increasing freedom to shop for health plans and to choose how they spend their healthcare dollars. Driving Members to Digital.

Health Care 8

Health Care Planning Content Insurance 8

Harvard Business Review

JULY 31, 2017

Take the MIT Media Lab’s experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters.

Marketing 8

Marketing Root Cause Analysis Management Supply Chain 8

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

JULY 26, 2018

On March 25 mighty Uber bowed out of Southeast Asia by selling its operation in several countries to local rival Grab. Uber’s setback in the international market, however, wasn’t its first. In 2016 the company sold its China operation to Didi Chuxing because of the fierce competitiveness of the local player.

Transportation 10

Transportation Health Care Venture Capitalist Advertising 10

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early.

Innovation 16

Innovation Marketing Incubator Class 16

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” A brand started out as an identifying mark.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

MARCH 2, 2015

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

Case Study 8

Case Study Incubator Marketing Real Estate 8

Harvard Business Review

FEBRUARY 14, 2012

Facebook, KickStarter, Kiva, Twitter, and other companies thriving in the social era are operating by the rules of the Social Era. It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Mass markets were a convenient fiction created by mass media.

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

APRIL 1, 2016

Right behind it are media, finance, and professional services, all of which have far more sophisticated digital capabilities than the rest of the economy. Companies in the leading sectors make more extensive use of digital payments, digital marketing, and design-led product development.

Industry 8

Industry Benchmarking Supply Chain Health Care 8

Harvard Business Review

JULY 6, 2017

The EU’s case asserts, among other things, that Google unfairly exploits its dominance in search engines and smartphone operating systems to restrict competition in shopping services, ad placement services, and smartphone app store markets. However, digital markets do not follow the contours of conventional industry structures.

Company 9

Company Engineering Operations Construction 9

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 11

Strategy Scenario Planning Scientific Management Supply Chain 11

Harvard Business Review

NOVEMBER 23, 2010

He started very well, but as soon as his cash flow improved, financial burdens from family systems stifled his operations. When I founded the nonprofit African Institution of Technology , I initially focused on helping African entrepreneurs or artisans, especially those with only primary education, develop new skills and market opportunities.

Books 13

Books Guidelines Banking Telecommunications 13

Harvard Business Review

NOVEMBER 22, 2016

Read more from Cognizant: What Consumers Want Online Now from Their Health Care Plans. Within data privacy limitations, an institution can comb the Web, social media, apps, and other online and offline data sources for information—such as who is browsing for a home or car.

Banking 9

Banking Content Customer Loyalty Health Care 9

Harvard Business Review

FEBRUARY 2, 2018

Just the announcement that Jeff Bezos, Warren Buffett, and Jaime Dimon will be entering the health care space has sent shock waves for industry incumbents such as CVS, Cigna, and UnitedHealth. Digital natives have already disrupted industries such as media, publishing, travel, music, and photography.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

SEPTEMBER 27, 2013

healthcare organizations like JHM tend to enter into types of partnerships that don’t require them to operate in a substantially new way such as with other large domestic healthcare institutions, or with local hospitals. Follow the Leading Health Care Innovation insight center on Twitter @HBRhealth.

Health Care 8

Health Care Agility Due Diligence Reputation 8

Harvard Business Review

JANUARY 23, 2013

Increasingly, I see people looking starry-eyed to business and markets to solve social problems. My view is that pretending companies and markets hold all the answers actually puts at risk our ability to deal with our most pressing societal problems — and to help our most vulnerable citizens. I have an M.B.A.

Porter 9

Porter Welch Health Care Marketing 9

Harvard Business Review

APRIL 9, 2012

A company must get its sales, marketing, research and development, operations, and even customers and suppliers to work together. So how can you get this process team to sustain operational gains and continue to attack the next set of process problems? Yet teamwork across organizational boundaries is unnatural.

Team 13

Team Workshop Teamwork Operations 13

Harvard Business Review

NOVEMBER 23, 2010

For example, marketing optimizes its activities for its own benefit and the sales and customer service functions do likewise. The end-to-end process of customer acquisition and retention — getting rid of duplicate activities and information across marketing, sales and customer service — isnt touched.

Process 15

Process CEO Insurance Banking 15

Harvard Business Review

OCTOBER 6, 2014

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. The definition of a market, customer, partner, or even competitor is now a moving target.

Strategy 8

Strategy Scenario Planning Scientific Management Supply Chain 8

Harvard Business Review

OCTOBER 3, 2013

The traditional fee-for-service reimbursement model is widely acknowledged to be a major driver of escalating health care costs. Harvard Pilgrim agreed to join the effort because it recognized that traditional payment models were unlikely to help control rising health care costs. The Motives of the Pilot’s Members.

Insurance 8

Insurance Health Care How To Price 8

Harvard Business Review

JANUARY 8, 2013

Like many good ideas, this one was born of frustration — in this case, when David Thompson, scientist turned social media strategist, went looking for someone to have lunch with only to realize that his usual group of colleagues wasn't available and he didn't know anyone in the company cafeteria.

Company 9

Company Pharmaceuticals Health Care Participative 9

Harvard Business Review

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Brand 8

Brand Press Release Marketing B2B 8

Miles Anthony Smith

NOVEMBER 1, 2018

Networking and marketing are vital parts of building a business, so make sure you have a plan to tackle both. These days networking involves attending events and meetings or tapping into social media interactions. Janitorial and Cleaning Services Operating a business from your home and staying on top of cleaning can be tough.

Tips 95

Tips Franchising Cost Travel 95

Harvard Business Review

JULY 16, 2013

consumer durables & apparel, retailing, education, media, hotels, restaurants & leisure); Consumer Staples (e.g., banking & financial services, insurance, real estate); Health Care (e.g., pharmaceuticals, biotechnology & life sciences, health care equipment and services); Industrials (e.g.,

Telecommunications 8

Telecommunications Biotechnology Health Care Real Estate 8

Harvard Business Review

AUGUST 2, 2017

Different strategic values include increasing revenues, decreasing costs, gaining a competitive advantage, and standardizing operations in order to reduce risk. However, buyers say only 54% of salespeople they meet with can clearly explain how their solution impacts the buyer’s business. They are too self-centered.

Self-aware 8

Self-aware Competitive Advantage Health Care Fashion 8

Harvard Business Review

FEBRUARY 3, 2014

I would go even further to contend that multinational corporations— more than governments, and more than NGOs and nonprofits—have the human and financial capital, technology, international footprint, power of markets, and financial motivation to solve the world’s most daunting problems.

Chemicals 8

Chemicals Health Care Resources Education 8

Strategy Driven

OCTOBER 25, 2013

Crisis management is so much more than handling of the media. Unfortunately, the follow-through never transpired after the media coverage died down. Another energy industry client operated coal mines. Prevention of leaks in customer information and losses in company market position. Thinking Through the Strategies.

Crisis Management 80

Crisis Management Crisis Risk Management Budgeting 80

Harvard Business Review

NOVEMBER 1, 2011

Our love of smart phones, mobile devices, and apps puts high-value data about us into the hands of legions of consumer marketers, and they're making the most of the opportunity. But you can easily imagine who might be interested in such information: Insurance companies, health care providers, employment agencies, even the government.

Telecommunications 9

Telecommunications Wireless Follow-up Information 9

Harvard Business Review

SEPTEMBER 20, 2012

To address soldiers' and diplomats' increasing need to understand both the cultural and geospatial context of their missions, for instance, defense companies need to become more adept at handling non-traditional sources of data like social media.

Technology 8

Technology Analysis Health Care Industry 8

Harvard Business Review

MAY 5, 2016

Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. The company will also eliminate a key chipset in the difficult tablet and smartphone market. But the past is merely a prologue. How best to draw actionable inspiration from Grove?

Levitt 8

Levitt Disaggregation Kaizen Call Center 8

HR Digest

FEBRUARY 4, 2022

These individuals help clients by following up after leaving a home health care provider. They keep track of appointments, record notes, and coordinate care providers. . Use social media sites to network with others who work for companies that interest you. Case Manager . Customer Service Representative .

Human Resources 98

Human Resources Resources How To Learning-by-Doing 98

Harvard Business Review

FEBRUARY 7, 2014

Merlo stated that: “We came to the decision that providing health care and selling cigarettes just don’t go together in the same setting.” This kudos lead to the unusual occurrence of positive publicity for CVS’s business in major media outlets like the New York Times and CNN. So why doesn’t every company do what CVS did?

Reputation 8

Reputation Intangible Assets Competitive Advantage Long-term 8

Harvard Business Review

NOVEMBER 30, 2010

Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market. Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14