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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Jill’s new book is a must-read if you’re an entrepreneur or aspiring to be one. . Whether that access comes in the form of information on your website, engagement and interaction on and with your social media channels, or leaving a review on a third-party site, your business is always “open.” They effectively close up shop.

Education 180
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Turn to Multidimensional Employees for Identifying New Business Models

Strategy Driven

This involves utilizing a Make Your Case initiative that allows employees to apply their unused skillsets and connections in opening up new ways for their companies to operate. Instead of brainstorming a creative new idea, employees reference their multidimensional experiences outside of work and employ them in a proposed solution.

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The 9 (or 99?) Ps of Leadership

Great Leadership By Dan

I believed that if students could meet successful leaders in a setting that encouraged open dialogue, we could transcend rote instruction and create life-learning experiences. A little Internet research will turn up “the 7 Ps of Marketing,” “the 7 Cs of Success,” “the 4 Ls of Retirement Planning,” and so on.

Welch 240
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Never Punish Loyal Employees for being Honest

Brigette Hyacinth

He made a mistake on a proposal that cost the company its biggest client. Leaders need to be willing to learn and be open to seeking input from both inside and outside their organizations. As a leader, your job is to encourage others around you to be open and honest without a negative consequence.

Open-book 113
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Becoming a decisive leader

Lead on Purpose

Authors Chip Heath and Dan Heath wrote the book Decisive: How to Make Better Choices in Life and Work with the following goals: “We want to make you a bit better at making good decisions, and we want to help you make your good decisions a bit more decisively. The book is replete with great stories that will keep you reading and learning.

Open-book 233
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Avoiding The Technology Trap In The Future Of Work

The Horizons Tracker

The research was arguably the first study that attempted to predict how technologies such as artificial intelligence and robotics would impact the labour market. The observant among you will see considerable crossover between these and the remedies proposed by Frey in his book, and that certainly appears to be the case.