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Marketing After the Purchase: 4 Emails to Educate Your Customer (Jill Schiefelbein)

Let's Grow Leaders

Jill’s new book is a must-read if you’re an entrepreneur or aspiring to be one. . Whether that access comes in the form of information on your website, engagement and interaction on and with your social media channels, or leaving a review on a third-party site, your business is always “open.” They effectively close up shop.

Education 180
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Turn to Multidimensional Employees for Identifying New Business Models

Strategy Driven

This involves utilizing a Make Your Case initiative that allows employees to apply their unused skillsets and connections in opening up new ways for their companies to operate. Instead of brainstorming a creative new idea, employees reference their multidimensional experiences outside of work and employ them in a proposed solution.

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The 9 (or 99?) Ps of Leadership

Great Leadership By Dan

I believed that if students could meet successful leaders in a setting that encouraged open dialogue, we could transcend rote instruction and create life-learning experiences. A little Internet research will turn up “the 7 Ps of Marketing,” “the 7 Cs of Success,” “the 4 Ls of Retirement Planning,” and so on.

Welch 240
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Never Punish Loyal Employees for being Honest

Brigette Hyacinth

He made a mistake on a proposal that cost the company its biggest client. Leaders need to be willing to learn and be open to seeking input from both inside and outside their organizations. As a leader, your job is to encourage others around you to be open and honest without a negative consequence.

Open-book 113
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Becoming a decisive leader

Lead on Purpose

Authors Chip Heath and Dan Heath wrote the book Decisive: How to Make Better Choices in Life and Work with the following goals: “We want to make you a bit better at making good decisions, and we want to help you make your good decisions a bit more decisively. The book is replete with great stories that will keep you reading and learning.

Open-book 233
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Valuing the Differences of Others

Lead on Purpose

In one group, the people embraced a very similar philosophy and mindset on the proposed topic. They were very open to learning from the other group members. I never felt challenged to change my values, and as a result, I felt safe to open my mind to new ideas. Understanding Others. The Future of Meaning and Purpose.

Open-book 258