Skip Prichard

JUNE 3, 2020

If you want to learn how to develop an experimentation organization, read on. For centuries, we’ve built and organized scientific and technological knowledge through testable explanations and predictions. Consider Kohl’s, the large retailer, which in 2013 was looking for ways to decrease its operating costs. Daniel Kahneman.

Power 94

Power Kahneman Open-book Learning-by-Doing 94

Harvard Business Review

DECEMBER 12, 2012

It's that time of year again — time to take a stab at what's going to matter in the year ahead as technology continues to influence how we work and live. In no particular order, here are six social-digital trends to watch in 2013: The Content Economy Content may become your company's most valuable asset in 2013.

Trends 9

Trends Content Technology Follow-up 9

Harvard Business Review

MARCH 28, 2014

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. One way I do this is to use what I call the “-er brand” filter. Er brands rely on other products or brands to explain their own. Hyundai is an -er brand. Great brands never settle for being an -er brand.

Brand 10

Brand IPO Marketing Strategy Airlines 10

Marshall Goldsmith

JUNE 28, 2017

Herminia Ibarra – Thinkers 50 #8 Management Thinker 2015-17, #1 Leadership Thinker 2013-15, Professor at London Business School, former professor Harvard, best-selling author of Working Identity: Unconventional Strategies for Reinventing Your Career. Human Resources & Leadership Development Professionals—Cohort 1.

Executive Coaching 70

Executive Coaching Human Resources Magazine CEO 70

Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Strategy Driven

DECEMBER 11, 2013

Weed out early on; technology helps. So, isn’t it time that you examined the root causes of your bad hires and learned how to incorporate science and technology into your hiring practices? Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The Big Picture of Business – Developing The Talent for Business to Succeed.

Quality 68

Quality Pre-Employment Screening Talent Management Reference 68

Harvard Business Review

NOVEMBER 4, 2015

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space. It’s why brands invest heavily in marketing, pricing strategies, and store positioning to raise awareness, encourage engagement, and drive sales.

Development 8

Development Advertising Download Budgeting 8

Strategy Driven

JANUARY 20, 2014

ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. On the achievement side of life, my four words are: ADVISOR – DIGITAL – POWER – TIME.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Harvard Business Review

OCTOBER 4, 2016

Despite the fact that Niantic, the American software development company that developed Pokémon Go, has failed to maintain high levels of engagement on the game (its current user base is now 30 million users), the phenomenon demonstrated AR’s potential to be adopted by mainstream culture.

Tourism 9

Tourism Technology Content Fashion 9

Harvard Business Review

DECEMBER 14, 2018

Companies increasingly use digital technologies to circumvent distributors and enter into direct relationships with their end-users. Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

FEBRUARY 10, 2015

Similarly, trust erosion triggered by Edward Snowden’s revelations of government surveillance in mid-2013 are estimated to have cost U.S. technology companies as much as $35 billion in potential business. At the same time, several technology platforms that do not collect or share personal data have emerged since mid-2013.

Telecommunications 8

Telecommunications Cost-Benefit Analysis Reputation Survey 8

Harvard Business Review

FEBRUARY 12, 2016

People were asked about GM products, upholstery textures, colors, vehicle designs, and technology, and their feedback was incorporated into GM vehicles. How technology is changing the way we work. Weaver’s staff sent three million mailings a year to GM and non-GM customers, achieving a remarkable 25% response rate.

Media 8

Media Automotive Globalization Active Listening 8

Harvard Business Review

FEBRUARY 5, 2013

But the biggest storyline out of this year's Super Bowl had less to do with the commercials themselves and more to do with the way that brands engaged with events and consumers in real-time. The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons.

Advertising 9

Advertising Power Brand Media 9

Harvard Business Review

MAY 7, 2018

But that doesn’t mean that new technologies aren’t going to usher in a lot of disruption to the financial system. Traditional economists (and, yes, that label could well describe both of us) often ignore a crucial separation between money (the “what”) and the payment technology (the “how).

Banking 8

Banking Technology System Disruptive Innovation 8

Harvard Business Review

MARCH 9, 2018

Burberry set out to be the world’s best digital luxury brand, but performance began to suffer after initially improving. This kind of unfortunate decision has happened over and over again, in wave after wave of transformative business technology. It is multi-faceted and diffuse, and doesn’t just involve technology.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

MARCH 25, 2014

Nike is often praised for their innovative brand campaigns and grassroots community development via running clubs. However, like many brands, Nike is struggling to translate their aspirations into a thriving online community, as embodied in their forum. million half-marathons in 2013, and 57.3

Brand 8

Brand Content Long-term Short-term 8

Harvard Business Review

MAY 14, 2013

Just as America''s visa rules enabled the rapid growth of India''s information-technology companies over the last two decades, the Obama Administration''s recent drive to reform immigration regulations could prove to be a turning point for them. That''s when they launched premium brands such as Lexus and Acura.

Offshoring 8

Offshoring Information Technology Automotive Technology 8

Strategy Driven

OCTOBER 6, 2019

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. This is a fundamental marketing model that worked 80 years ago and will work 80 years from now, regardless of what new technology arises that changes the way we shop for and purchase goods or services.

Marketing 11

Marketing Advertising Price Real Estate 11

Harvard Business Review

JUNE 30, 2014

But today we’re a $15 billion global consumer and professional appliance firm that includes Frigidaire, AEG, Molteni, Electrolux, Zanussi, and Eureka among its brands. Capability building puts an emphasis on developing “transformation champions.” Our pilot teams are really taking hold.

Marketing 8

Marketing Brand Globalization Innovation 8

Harvard Business Review

OCTOBER 15, 2014

For example, it took Umicore, a global materials technology group, five years (2002–2007) to lay the basis for its transformation from a commodity supplier of base metals into a premium provider of emission control catalysts, rechargeable battery materials and other value-added solutions. Allow time and persevere.

Company 11

Company Chemicals Short-term How To 11

Harvard Business Review

OCTOBER 31, 2014

But talent acquisition and learning and development are altogether different — and they should never be done on the cheap. That’s the specialized insight required to develop the right sourcing and recruiting strategy. Examples include payroll, benefits, risk and compliance, and labor relations. That is not a vote of confidence.

Human Capital 14

Human Capital Charan Human Resources Cost 14

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. Thanks to cookies, brands can target ads to customers online both on their site and on other sites users visit after they leave (aka "re-targeting"). Advertising Technology' Why the discrepancy?

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

JANUARY 19, 2015

” Meanwhile, many publishers have solid brand identities that are alluring to platforms. It’s not technologically difficult for publishers to add platform-like elements, and vice versa. Sometimes, they also hope to develop a content management system that other publishers can license and use to distribute their content.

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

SEPTEMBER 11, 2013

Despite the popularity of apps, brands spend more than ten times as much on paid search advertising as they spend on ads on apps. Thanks to cookies, brands can target ads to customers online both on their site and on other sites users visit after they leave (aka “re-targeting”). Advertising Technology'

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

DECEMBER 13, 2013

Technology, marketing, retail, HVAC, construction, and manufacturing pros. billion in 2013 – up about 15% from the year before, according to our 2013 Marijuana Business Factbook. One day, I have no doubt we will see household brands develop. And more are joining every day. The list goes on.

Industry 10

Industry Retail Banking Brand 10

Harvard Business Review

DECEMBER 27, 2013

October 2013) The Dark Side of Generic Drugs Dirty Medicine Fortune Generic drugs can be inexpensive and effective alternatives to their branded counterparts. February 2013) By the People, Not For the People Maximizing Shareholder Value: The Goal That Changed Corporate America The Washington Post In 1963, IBM CEO Thomas J.

Armstrong 8

Armstrong Long-term Short-term CEO 8

Harvard Business Review

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center are at TED 2013. TED has become a brand name as they have uploaded their archive of 18-minute presentations from their exclusive annual event to TED.com. It's happening right now. I hope they do the same for you. and who you spend them on.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

MARCH 28, 2013

Nearly 30 years ago, Stephen Brand made one of the more prescient observations about the unfolding data revolution: "On the one hand, information wants to be expensive, because it's so valuable. The key lies in developing and exploiting "proprietary data" — data that you and you alone possess.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

AUGUST 17, 2017

Meanwhile, new technologies are making it easier for sustainability investments to pay off in the middle to long term. Rather than aiming at all 17 of the United Nations’ Sustainable Development Goals , for example, companies will likely tailor their sustainability efforts to their commercial priorities.

Execution 12

Execution Metrics Long-term Incentives 12

Harvard Business Review

NOVEMBER 21, 2013

On November 15, 2013, China announced dramatic new social and economic policies contemplating much greater reliance on market forces than it has in the past and inviting private-sector participation and foreign competition in industries long previously controlled by the central government. China will grow faster in 2014 than in 2013.

Policies 8

Policies Class Health Care Globalization 8

Harvard Business Review

JUNE 27, 2013

In 2013, only 8% of the companies in this annual benchmarking survey received a top grade from their customers — and that''s a pathetically low number in comparison to the amount of professed innovation in the industry. Other companies pray that technology can save them. But technology for technology''s sake can end in disaster.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JUNE 16, 2016

Since 2011, General Electric has publicly stated it would spend more than $1 billion on developing sensors, wireless devices, and related software to install on its aircraft engines, power turbines, locomotive trains and other machinery. The technologies and processes that are transforming companies. Insight Center.

Productivity 8

Productivity Products Wireless Technology 8

Harvard Business Review

FEBRUARY 26, 2018

Twitter reported a loss of $79 million before its IPO, yet it commanded a valuation of $24 billion on its IPO date in 2013. The building blocks for a digital company are research and development, brands, organizational strategy, peer and supplier networks, customer and social relationships, computerized data and software, and human capital.

Company 8

Company Intangible Assets Depreciation IPO 8

Harvard Business Review

MAY 10, 2018

The science of storytelling and brand performance. The service offers the possibility of enhancing an engineer’s marketability and growth and development. Insight Center. Data-Driven Marketing. Sponsored by Google. Any product that requires some expertise to use is a candidate for analytics innovation.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

JANUARY 29, 2015

Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. Bill and his team set out to develop a system that could bring all GE machines onto one efficient cloud -connected platform. Bill Ruh was selected in 2011.

Software 8

Software Six Sigma Insourcing P&L 8

Harvard Business Review

MAY 18, 2015

Research has shown that executives with social CEOs say their CEOs’ social media presence makes them feel inspired (52%), technologically advanced (46%), and proud (41%). For example, even in 2013, Scottish fashion brand Lyle & Scott put out a call for a new CEO on Twitter. WANTED: #CEO for our iconic british brand.

Media 8

Media CEO Video Chief Executive Officer 8