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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Put simply, how do you judge the success of a chief human resources officer, and who qualifies for the 2020 Top CHRO List? Find a strong and well positioned employer brand. Selection Methodology.

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Lesson: Avoid Initials.

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How And When Automation May Affect Long-Haul Trucking

The Horizons Tracker

In Oxford’s Michael Osborne and Carl Benedikt Frey’s hugely influential 2013 paper looking at the likelihood of automation for various professions, truck driving was one of the professions that were projected to be automated in double-quick time. Our results suggest that the impacts of automation may not happen all at once.

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Mars Incorporated: A Sweet Place to Work

Coaching Tip

Its diversified galaxy of brands for man and beast are iconic -- from chocolate favorites like M&M's and Snickers to Wrigley's Juicy Fruit and Lifesavers to pet-care products like Pedigree and Whiskas, as well as Uncle Ben's Converted Rice. Today, Mars has 11 billion-dollar brands and not everything at Mars is about chocolate.

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Back To School Leadership

Lead Change Blog

After working with parents, faculty and the board a strategy was crafted to transform the college into an extraordinary center for holistic education committed to helping its graduates move on to advance with both success and significance. They call it a branding statement. “At And, the operating budget has climbed from $38M to $178M.

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The Best Leadership Books of 2016

Leading Blog

Deep Work : Rules for Focused Success in a Distracted World by Cal Newport To thrive in the new economy—the current information economy—you need to master these two core abilities: 1. What separates effective communicators from truly successful persuaders? The ability to quickly master hard things. Blog Post ).

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Board of Directors Resolution: Pay Attention to Culture

In the CEO Afterlife

Jacobs Suchard Directors expected me to run their North American operation as an entrepreneurial enterprise, and as long as the returns were favorable, they assumed I was doing just that. In 2013, Zappos continues to amaze under this culturally insightful leader. I wasn’t surprised in the least. Jeff Bezos thought so.

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