Harvard Business Review

JULY 30, 2015

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

JUNE 30, 2014

Marketers are racing to create seamless customer experiences that make it easy for consumers to engage at every touchpoint as they navigate the “decision journey” and beyond. In addition, we took a fresh look at how our marketers are organized globally. Electrolux was no exception – until recently. Governance is clear.

Marketing 8

Marketing Brand Globalization Innovation 8

Harvard Business Review

NOVEMBER 28, 2013

By all measures, emerging markets are having a tough year. However, multinationals still expect their emerging market portfolios to deliver robust growth and increasing profits based on the memory of their performance in recent, more bullish years. Let’s see how this story is playing out in the different emerging market regions.

Marketing 8

Marketing GDP Automotive Supply Chain 8

Harvard Business Review

JULY 2, 2015

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Is that smart? Not really, suggests our analysis.

Marketing 8

Marketing Benchmarking Globalization Construction 8

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

OCTOBER 6, 2014

Troubles at Tesco, the UK’s leading retailer, are mounting. If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. How did this happen?

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

JUNE 5, 2018

For instance, Target has run marketing campaigns that glorify do-it-yourself alternatives, while IKEA has become synonymous with enabling consumers to do the work themselves. An example of competition for preference is the retail industry, which has long been a battleground for customer preferences. Competition for preference.

Stress 10

Stress Insourcing Uncertainty Retail 10

Harvard Business Review

JULY 24, 2017

Change management can be a test for any organization. Several studies by Towers Watson show that just 25% of change management initiatives are successful over the long term. Change management certainly tested us. We have hired more than 5,000 new employees since beginning the effort in late 2013.) What did we do?

Management 11

Management IPO Diversity Long-term 11

Harvard Business Review

APRIL 3, 2017

The company was an eager user of my “cascading choices” framework for strategy that I have used for decades and written about extensively, most prominently in the 2013 book I wrote, with friend and colleague A.G. And Capabilities and Management Systems act as a reality check on the Where to Play and How to Win choice.

First-mover Advantage 15

First-mover Advantage Retail Strategy Pharmaceuticals 15

Harvard Business Review

FEBRUARY 10, 2015

Yet, unlike money, the market for personal data is relatively embryonic. If businesses are to continue using personal data to create value for themselves and for their customers, they will need to manage it as carefully as they would money, in four key ways. Manage brand reputation by engaging with data rating agencies.

Telecommunications 8

Telecommunications Cost-Benefit Analysis Reputation Survey 8

Harvard Business Review

OCTOBER 28, 2014

It’s not been a great year for venerable retailer Sears, which is reputed to be closing 130 retail stores and laying off more than 5,000 employees. Founded in 1886 as a mail-order watch retailer, Sears was already 71 when it became an original member of the S&P 500 in 1957. Apparently, it was big data.

Retail 9

Retail Quinn Real Estate Apparel 9

Harvard Business Review

MAY 9, 2014

In e-commerce, advances in tracking and analytics have made it possible for retailers to understand what individual customers are doing before they make a purchase, and to gather and analyze hundreds and thousands of data points to identify trends. Take Alex and Ani, which designs and retails jewelry, and Belk, a department store chain.

Retail 12

Retail Chief Technology Officer Technology Merchandising 12

Harvard Business Review

SEPTEMBER 13, 2017

For slaughterhouses and retailers (Brazilian operations), we also projected positive benefits: $20 million to $120 million (0.01% to 0.1% of the world market, and the second-largest beef producer and consumer. of revenues) and $13 million to $62 million (0.01% to 0.7% of revenues).

Supply Chain 8

Supply Chain Net Present Value Retail Cost of Capital 8

Harvard Business Review

NOVEMBER 21, 2013

In April 2013, over 1,100 workers died in Bangladesh when a garment factory complex called Rana Plaza collapsed. Are workers in that country or other emerging markets any safer today? That’s the discussion I moderated on November 18, 2013, at the Boston Global Forum. Global business'

Retail 8

Retail Globalization Short-term Price 8

Harvard Business Review

APRIL 4, 2014

However, with China’s growth slowing over the past two years, costs shooting up, the government making life difficult for multinational companies, and confusion following the reforms emanating from the Third Plenum in November 2013, some companies are heading in the opposite direction. 2 in the market. 2 in the market.

Supply Chain 9

Supply Chain Retail Chemicals Marketing 9

Harvard Business Review

DECEMBER 28, 2017

This is promising for a market formerly dubbed the “breadbasket of Africa.” ” Once one of Africa’s most developed markets – with a solid education system, good infrastructure, and a relatively large middle class – decades of mismanagement have cost Zimbabwe.

Banking 8

Banking First-mover Advantage Politics Finance 8

Harvard Business Review

JULY 17, 2015

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In 1921, two brothers started the company to serve the ham radio market.

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

JANUARY 13, 2014

But for 2013 he was only about 15 percent on target. But his 2013 forecasts were certainly within the realm of the possible; they just failed to materialize this year. But what happens when you want to look beyond today and examine your rivals or your market a few years from now? Obsessing over market leaders.

Uncertainty 8

Uncertainty Pharmaceuticals Industry Marketing 8

Harvard Business Review

APRIL 4, 2014

The tales of two companies, cell phone accessories retailer Cellairis and skin care products maker Rodan + Fields, illustrate the dangers of top-level strategic tinkering. They had the epiphany that they could use cheap retail space – the carts that sit in the middle of shopping malls – to sell mobile phone accessories, mostly cases.

Strategy 8

Strategy Wireless Company Retail 8

Harvard Business Review

DECEMBER 14, 2018

Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Microsoft was able to do so largely due to its monopolization of the desktop operating system market. Minimize Pain.

Strategy 10

Strategy B2B Insurance Business Model 10

Harvard Business Review

APRIL 23, 2014

In January 2013, Chip Blankenship, CEO of GE Appliances issued a challenge to the newly formed team: “You’re going to change every part the customer sees. They became a tight group as they went down to the factory floor and built products together and looked at market research together. At times it drove the materials manager crazy.”

Ries 10

Ries Waterman Finance Competitive Advantage 10

Harvard Business Review

AUGUST 17, 2017

BlackRock, the largest asset manager in the world, recently said , “Environmental, social, and governance (ESG) factors relevant to a company’s business can provide essential insights into management effectiveness and thus a company’s long-term prospects.” It was an ambitious but concrete plan.

Execution 12

Execution Metrics Long-term Incentives 12

Harvard Business Review

JUNE 25, 2013

subscribers in the first quarter of 2013, a 7% increase over the previous quarter. Yet ROI leaders in our study also included telecoms, retailers, banks and high-tech companies. ROI leaders see greater potential from Big Data to improve a number of marketing, sales, R&D and service activities.

ROI 8

ROI Company Learning Curve Retail 8

Harvard Business Review

JUNE 24, 2013

retailer, spent the last three decades improving its supply chain processes, and designing and launching a series of services, including smaller local convenience stores and online shopping. and in its home market in the U.K. The danger is that their management approaches cannot sense or respond to shocks. Not anymore.".

Organization 8

Organization Supply Chain Customer Intimacy Stress 8

Harvard Business Review

JANUARY 12, 2018

Does a robot manage your money? Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. This would represent between 10% and 15% of total retail financial assets under management.

Consultative 8

Consultative Strategy Advice McKinsey 8

Harvard Business Review

JUNE 4, 2014

After an unprecedented decade of growth, analysts wrote off 2013 as a year to forget for Apple. After all, it grew from $7 billion in 2003 to $171 billion in 2013 by entering established (albeit still-emerging) markets with superior products — something the model suggests is a losing strategy.

Industry 9

Industry Wireless Advertising Content 9

Harvard Business Review

AUGUST 23, 2012

Just ask Gene Morphis, ex-CFO of clothing retailer Francesca's. Employees, particularly those in the sales and marketing functions, need to know the rules of the road," Langford says. By the end of 2013, Gartner research estimates half of all companies will have to produce social media records for e-discovery.

Compliance 15

Compliance Media Compliance Officer Policies 15

Harvard Business Review

NOVEMBER 2, 2016

retailers in customer satisfaction and its market value declined by 55%, the board stepped back in, meeting with employees and learning how to restore the company’s original focus on a close, advisory relationship with customers. When Home Depot slipped to last among U.S. Finally, boards should be highly attuned to speed.

Company 8

Company Bureaucracy Long-term Competitive Advantage 8

Harvard Business Review

AUGUST 28, 2014

Some old technologies, after being rendered obsolete by better and cheaper alternatives (indeed even after whole industries based on them have been decimated), manage to “re-emerge” to the point that they sustain healthy businesses. No doubt you are aware of the explosion of the market – some call it a movement – in handcrafted products.

Disruptive Innovation 8

Disruptive Innovation Supply Chain Technology Parcell 8

Harvard Business Review

MARCH 31, 2015

While consumers are rightfully worried that their personal information may be compromised, shareholders and companies’ management have a wider set of concerns, including loss of intellectual property, operational disruption, decreased customer trust, tarnished brand, and loss of investor commitment. The stock price declined 0.3%

Price 8

Price Long-term Banking Short-term 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

DECEMBER 20, 2016

I’ve found that managers who fully embrace a superconsumer strategy learn more from their consumers through increased empathy. These managers are more persuasive at getting buy-in from the leaders in their organization, make better strategic decisions, and achieve more stable, more predictable, and longer-term growth.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

FEBRUARY 7, 2014

Sales doubled in 2013. Until 2013, the rocks were reevaluated every 90 days. Recently, a “white space” brainstorm yielded a clever new idea for marketing, to cobble together a system that could combine customer-behavior insights gained through email, social media, pay-per-click marketing, and other sources.

Venture Capitalist 8

Venture Capitalist Brainstorming Proposal CEO 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

SEPTEMBER 11, 2013

That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. Consumers spent six times as much time on retailers'' apps in December 2012 compared with the previous year. "Mobile first." In 2012, $10 billion in sales were made through mobile channels. Advertising Technology'

Advertising 8

Advertising Loyalty ROI Brand 8

Harvard Business Review

SEPTEMBER 11, 2013

” That phrase is increasingly shaping marketing decisions, and for good reason. What marketers should do. Consumers spent six times as much time on retailers’ apps in December 2012 compared with the previous year. “Mobile first.” In 2012, $10 billion in sales were made through mobile channels.

Advertising 8

Advertising Loyalty ROI Brand 8

Strategy Driven

OCTOBER 11, 2013

Business shift from the retail dealer customer service mentality of Firestone shifted to a high-production tire operation. Along the way, many defective tires hit the market, subsequently causing SUV rollovers, damage and, in some cases, deaths. Current management of both companies were ill-advised on handling the crises.

Crisis 59

Crisis Crisis Management Retail Budgeting 59