HR Digest

FEBRUARY 7, 2022

In fact, it were the L&D teams that were instrumental in bringing about wider acceptance of innovative measures, processes and strategies, including reimagining how employees learn to work in a digitized world. Managers will increasingly need to take up more innovative roles to manage disparate and dispersed teams.

Efficiency 105

Efficiency Operations Training Diversity 105

Strategy Driven

APRIL 21, 2021

Take Advantage of Modern Technology. If you’re not using the available technological tools in your business, you could be missing a lot. Technology can enhance your business operations while reducing the effort you may need to manage it. Think of Innovative Ideas for Your Enterprise. Set Attainable Goals.

Tips 77

Tips Objective Bottom-up Tools 77

Strategy Driven

APRIL 3, 2020

Of course, the truth is that company cars raise brand awareness and generate leads without being overly expensive in terms of upfront costs. A high rate of people leaving the business will cost you a fortune in the short, medium, and long-term. You would love to do the same, yet don’t have the money or resources.

Automotive 68

Automotive Short-term Brand Self-aware 68

N2Growth Blog

MAY 16, 2010

As odd as it sounds, businesses that are not dependant on smart talent, capital, or technology can scale faster and easier than those businesses burdened with the aforementioned dependencies. Talent is clearly a plus as long as it is a value add and not a business requirement.

Business Model 344

Business Model Brand Blog Supply Chain 344

Experience to Lead

AUGUST 26, 2021

A leader’s ability to communicate current insights and relevant predictions in the industry can inspire innovation and creativity among team members. It is at these occasions that smart L&D leaders find a way to keep the momentum going and influence the business to take a long-term focus on people.

Trends 52

Trends Globalization Entrepreneur BHAG 52

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. After buckets of red ink and much soul searching, our young management team came to terms with the fact that Nabob could not survive as a ‘generalist’ against multi-nationals twenty times its size.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

Marshall Goldsmith

OCTOBER 28, 2013

We can’t assume that instant information will lead to long-term quality of communication. People worldwide are buying the same global brands that are globally advertised, marketed, and distributed. Building long-term value and avoiding short-term stimulation.

Diversity 101

Diversity Short-term Long-term Globalization 101

Harvard Business Review

DECEMBER 30, 2014

Call 2014 the year of innovation. Google Trends reveals that interest in disruptive innovation crept up to peak levels this year. It seems that every time you hop on a quarterly earnings call, the CEO mentions innovation. If innovation is the foundation to building the future, this focus should be reassuring.

Long-term 11

Long-term Innovation Company IPO 11

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic.

Ryan 130

Ryan PR Project B2B 130

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. The company had to reset the business with lower prices and more advertising.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Coaching Tip

FEBRUARY 12, 2015

It can be creative and innovative, but sometimes it fogs up and must be cleaned by clearing out old views and replacing them with fresh ones. Very large companies in the information technology industry, like IBM, are successfully moving from product-driven to services-driven businesses. Then, adjust your decisions accordingly.

Information Technology 70

Information Technology Self-aware Software Industry 70

Harvard Business Review

DECEMBER 12, 2013

It was a week before a big innovation conference in Australia in which I was set to debate the negative side of the question: “Would innovation make the world a better or worse place in 2050?” This was innovation all right – an innovation-induced wasteland. The picture surprised me. The rewards of doing that are clear.

Advertising 9

Advertising Innovation Christensen Long-term 9

Harvard Business Review

JULY 3, 2014

We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. GE’s best path to organic growth is to continue the world-changing innovation it has always been known for. The really good innovations – the ones that change the world – need to be explained before they’re accepted.

Innovation 16

Innovation Marketing Incubator Class 16

Harvard Business Review

APRIL 23, 2012

I see the two movements of Technology Entrepreneurship and Social Entrepreneurship beginning to converge into a promising solution. has come from high-growth technology companies. To do so will require figuring out how to unite the scalable tools of Technology Entrepreneurship with the moral ethos of Social Entrepreneurship.

Technology 18

Technology Entrepreneur Morale ROI 18

Harvard Business Review

JANUARY 12, 2016

Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a business or renewing a driver’s license. The ones who are really innovating aim bigger. Innovation in Cities. Insight Center.

Technology 8

Technology Audience Call Center Licensing 8

Harvard Business Review

JULY 3, 2014

We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. GE’s best path to organic growth is to continue the world-changing innovation it has always been known for. The really good innovations – the ones that change the world – need to be explained before they’re accepted.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

APRIL 25, 2013

Initially when the start-up''s founder, serial entrepreneur Elon Musk, looked at the space industry, he faced a quandary about where to innovate, given the restrictions and mandatory performance criteria for space travel. Musk quickly zeroed in on the one area ripe for innovation: cost reduction. They think about the future.

Cost 8

Cost Innovation Long-term Transportation 8

Harvard Business Review

MAY 17, 2016

Amazon e-commerce revenue growth was 10 times Walmart’s last year in dollar terms, and 1.5 times faster in percentage terms. Companies that are able to master continuous online product innovation have big advantages: Dramatic reductions in the time it takes to make critical product enhancements. Insight Center.

Innovation 10

Innovation Company Software Engineering 10

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Today, customers want to rely on what other diners have to say to help make decisions about where they should eat next, rather than relying on traditional restaurant advertising.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

JANUARY 8, 2015

For many companies considering how digital technologies could or should transform their business models, the questions they face are questions of unprecedented uncertainty, where past experience may be no help. It’s uncomfortable terrain for many strategists. Trap 1: Replicating What You Did Before. Sponsored by Accenture.

Innovation 8

Innovation Business Model Uncertainty Advertising 8

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Like with advertising, fifty-percent of promotional efforts work. But the advertiser or the promoter can’t know in advance which fifty-percent! Pitches MUST be short, which is more time-consuming than presenting long ones.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Industry leaders were buoyant because advertising revenues continued to grow over the next couple of years. This post isn’t for you. Thought so.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

APRIL 16, 2018

Lawmakers expressed surprise and confusion about Facebook’s business model, including how the company generates revenue and uses data for targeted advertising. The question is whether regulators will be able to create rules that reflect modern business models and data flows and support innovative services and products.

Policies 8

Policies Long-term Ethics Business Model 8

Harvard Business Review

JANUARY 21, 2016

The United States takes pride in being on the cutting edge of all things digital, and rightly so: American innovations and innovators have led the way. economy operates at only 18% of its digital potential, and the sort of productivity gains that digital technologies should be enabling are not showing up in the broader economy.

Company 8

Company Technology Innovation GDP 8

Harvard Business Review

AUGUST 15, 2012

Gmail users, for example, see ads along the side of the screen advertising products and services that often relate to the contents of recent email conversations. That's the moment — and we have them more frequently as innovative technologies accelerate their entry into the market — when the creepy factor comes into play.

Advertising 14

Advertising Software Information Ryan 14

Harvard Business Review

MARCH 6, 2013

Mobile technology presents all marketers with a tantalizing proposition. Even more challenging, especially for the ROI-driven marketer, is deploying a mobile strategy that moves the needle for the business in the near-term, but also anticipates the future. At my company, Mondel?z Get in on the ground floor of mobile video.

Strategy 8

Strategy Advertising First-mover Advantage ROI 8

Harvard Business Review

MAY 7, 2018

The brand embraces data and technology as a way to be faster and smarter in a world where marketers are competing for consumer attention in the moment. “With the right approach to data and technology, you can continuously monitor the pulse of the consumer and how they respond,” Godsey says. ” Read More.

Content 8

Content Brand Storytelling Technology 8

Harvard Business Review

DECEMBER 4, 2018

In dollar terms, small players—defined as those with sales less than $1 billion—grabbed approximately $15 billion in sales from their larger peers between 2012 and 2017. Whether this will help J&J in the long run, no one knows. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

Brand 11

Brand Retail Incubator Merchandising 11

Harvard Business Review

OCTOBER 2, 2012

We, however, propose a different answer — one that explains why Apple was afforded such leniency in the past, and why their present battle in mapping might be long, expensive and difficult to win. Namely, for the first time in a long while, Apple is pursuing a sustaining innovation fight against a well established incumbent: Google.

Disruptive Innovation 8

Disruptive Innovation Advertising Innovation Long-term 8

Harvard Business Review

AUGUST 20, 2014

How Google innovates. Bala Iyer and Tom Davenport attempted to “reverse engineer” Google’s innovation machine in 2008. The first step to innovating like Google, they argue, is patience. Another look at part of Google’s innovation strategy comes from a 2013 piece on DARPA , the government research agency.

IPO 14

IPO Management Engineering Innovation 14

Harvard Business Review

FEBRUARY 6, 2014

The simple but critical and powerful insight by Dick at the time was that Thomson was not really in the newspaper business, but in the advertising business. If he had seen his world only as newspaper publishing, Thomson would instead still be looking for a strategy for long-term survival alongside other struggling publishers.

Advertising 9

Advertising Definition Retail Trends 9

Harvard Business Review

OCTOBER 1, 2013

The focus is on the near term. Vital though near-term effectiveness is, the exchanges hold a longer-term potential—they can help reshape the organization, delivery, and financing of insurance. To do a good job the exchanges have at hand a number of important regulatory powers along lines that liberals have long endorsed.

Insurance 9

Insurance Goal Health Care Long-term 9

Harvard Business Review

FEBRUARY 29, 2016

Many companies that are “going digital” fit in this category — they are using new technologies to solve old problems. In its core advertising business, Google competes against other content and technology players; its driverless car will competes against manufacturers like General Motors and BMW.

Metrics 8

Metrics Retail Content Advertising 8

Harvard Business Review

MARCH 28, 2013

Data promises a lot of new value, from insights that lead to better-targeted advertising, to ideas for new products, to "this changes everything" discoveries — the "expensive" half of Brand's observations. I use the term "proprietary data" after the 2003 HBR classic, "IT Doesn't Matter," by Nicholas Carr.

Competitive Advantage 8

Competitive Advantage Customer Intimacy Supply Chain Retail 8

Harvard Business Review

FEBRUARY 23, 2016

Following the global economic crisis of 2008, large bonuses and stock options have been held responsible for overly risky behavior and short-term strategies. However, for people working on creative tasks — where innovative, non-standard solutions are needed – results showed that a large percentage of variable pay hurt performance.

Execution 8

Execution Incentives Short-term Long-term 8

Harvard Business Review

FEBRUARY 18, 2014

The announcement late last week of Comcast’s $45 billion merger with Time Warner Cable set off a predictable frenzy of hyperventilating by much of the technology media and self-appointed consumer advocacy groups. Looking at the merger in terms of continued consolidation within the cable industry, however, misses the bigger picture.

Technology 8

Technology Content Information Technology Franchising 8

Harvard Business Review

MAY 31, 2016

It seemed as though everybody from the best-known software giants to basic industrial parts providers was marketing a “latest technological breakthrough” — even if it amounted to little more than a new sensor attached to an old piece of equipment. The technologies and processes that are transforming companies.

Operations 8

Operations Lean Manufacturing Technology Software 8