Harvard Business Review

JULY 25, 2016

What receives far less attention is that, more and more in our increasingly complex, volatile, and fully-globalized business world, the effectiveness of such action depends on a powerful partnership between the Chief Financial Officer (CFO) and the General Counsel (GC).

CFO 8

CFO Chief Financial Officer Compliance Due Diligence 8

Women on Business

JANUARY 17, 2011

CEO, CMO, COO, CIO, CFO, etc.), Furthermore, of the 535 highest paid and most senior positions at those companies, only 5.8% are held by women (down from 6.9% in the prior year). One more disheartening statistic shows that only 26% of those companies have at least one woman in an executive officer’s position (e.g.,

Press Release 113

Press Release Discount PR Directory 113

Women on Business

JANUARY 8, 2011

She’s taking over the seat formerly occupied by Apple’s former CFO, John Anderson, who resigned amidst a stock options backdating scandal. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. Avon’s stock price was up 15% in 2007.Â

Press Release 124

Press Release CEO Discount PR 124

Harvard Business Review

JANUARY 28, 2020

Changes in tools, teams, regulations, and markets are putting sustainability in the hands of the finance department.

CFO 13

CFO Finance Tools Marketing 13

Lead on Purpose

JULY 10, 2009

You need people who focus on getting the right products to the right market at the right time. Successful companies establish a product management/marketing role (or group), empower them with the ability to make decisions, and hold them accountable for their actions. Creating compelling products comes back to the people.

Succession 133

Succession CFO Ethics Taylorism 133

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

CO2

SEPTEMBER 6, 2018

Org charts can be arranged by function, process, product, market, customer, geographic, matrix, or a combination approach. They can be useful for you, your advisors/coaches, and board members in discussing and reviewing the readiness of your organization. These charts tell a more interesting and complex story.

Leadership Styles 87

Leadership Styles COO Learning-by-Doing Planning 87

CO2

SEPTEMBER 6, 2018

Org charts can be arranged by function, process, product, market, customer, geographic, matrix, or a combination approach. They can be useful for you, your advisors/coaches, and board members in discussing and reviewing the readiness of your organization. These charts tell a more interesting and complex story.

Leadership Styles 78

Leadership Styles COO Learning-by-Doing Planning 78

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. Inside Intel.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

JULY 31, 2017

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.

Marketing 8

Marketing Root Cause Analysis Management Supply Chain 8

Harvard Business Review

JUNE 24, 2013

While marketers strategize heavily around how to help consumers decide what to buy, how much time do they spend thinking about how they will pay? This area of innovation is where mobile payment companies want to play, especially in markets where such technology is less than ubiquitous. Below is an edited version of our conversation.

CFO 8

CFO Loyalty Technology Definition 8

Marshall Goldsmith

FEBRUARY 8, 2018

Regular contributor to Harvard Business Review. Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Former SVP at Citi in both marketing and business development roles. Dorie Clark – Marketing strategy consultant, professional speaker.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

AUGUST 7, 2012

Preston has his doubts: cloudy online economics and the power of print in marketing make a digital-only future still seem somewhat suspect in the near term. With subscriptions swelling, "the FT looks far better placed for such online transition, a digital trailblazer by choice rather than force of circumstance." BONUS BITS: Dining and Wining.

McCallum 13

McCallum CFO Covey Long-term 13

Harvard Business Review

FEBRUARY 10, 2016

It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.

B2B 8

B2B Content Marketing Consensus 8

Harvard Business Review

JANUARY 16, 2013

Bad product reviews: One word: Ping. In 2004, Apple's CFO, Fred Anderson, left the company. There are other markets waiting to be disrupted, for sure. Nothing on the scale of "Think different" was created by Jobs more than a decade after that iconic campaign. No iPad mini at all. His wife, the VP of HR at Apple, also left.

Marketing 11

Marketing Stage-Gate Advertising Price 11

Harvard Business Review

MARCH 6, 2013

CMOs and CFOs don't always see eye-to-eye. An article published in CFO.com indicates that in one study, more CMOs report sharing marketing information with their CFOs than CFOs reported receiving. However, in the best run companies, the relationship between CMOs and CFOs has changed radically and for the better.

CFO 8

CFO Advertising Finance Marketing 8

Harvard Business Review

NOVEMBER 9, 2018

” As it turns out, for eighteen years Tom had received stellar performance reviews and top bonuses on the strength of his performance. “Executive presence” was mentioned in several reviews as an improvement area, but without any specifics, Tom had no idea what the real issue was and how damaging it could be to his career.

Career 15

Career CFO Sample Execution 15

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MAY 4, 2012

Investors reward companies (such as Apple and Kimberly-Clark ) whose current performance or guidance for the future exceeds market expectations, and they punish companies (as they did Starbucks and Procter & Gamble ) whose performance or guidance fails to meet expectations. First, let's review the case for guidance.

CFO 12

CFO Metrics Price Depreciation 12

Harvard Business Review

JUNE 8, 2018

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.

Report 8

Report GAAP Net Present Value CFO 8

Harvard Business Review

MARCH 15, 2016

This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. Redefining the CFO role. After all, it’s the CFO who typically sets expectations about growth to investors and then allocates resources to ensure their organizations deliver. Similarly, Corning Inc.

Short-term 8

Short-term Long-term CFO Wiseman 8

Harvard Business Review

JANUARY 11, 2016

The 1990s saw the rise of the strategic CFO, and more recently many companies have created a chief strategy officer (CSO) position. Such friction is destructive — and a huge missed opportunity, because the CFO and the strategy head are far more effective when they collaborate. Tapping the most promising growth spots.

Strategy 8

Strategy CFO Finance Short-term 8

Harvard Business Review

OCTOBER 18, 2018

The feedback in the 360-degree reviews was supposed to be anonymous. Lance was struck by what he saw in CFO Damon Ewen’s file. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. kuritafsheen/Getty Images.

Case Study 14

Case Study Team CFO Merchandising 14

Harvard Business Review

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. Data-Driven Marketing. It was 2001, and online advertising was at its nascent stage. The situation was untenable.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 12

CFO Charan Intangible Assets Human Resources 12

Harvard Business Review

MAY 31, 2017

Before 1999 “performance” had a simple, unidimensional definition for health care leaders and their boards: It was shorthand for the CFO’s financial report, summarizing operating margins. In the years since, “performance” has become more complex, now including dozens or even hundreds of quality measures.

Health Care 13

Health Care Chief Financial Officer Comparison Quality 13

Harvard Business Review

MAY 28, 2018

Then a new CFO joined the company: Masashi Oka, a financial industry veteran who had played a key role in transforming Mitsubishi UFJ Financial Group-owned Union Bank in the US. ” The company took note and duly committed to reducing costs at a rate exceeding market contraction. What he heard was uncomfortable.

Company 9

Company ROIC CFO Restructuring 9

Harvard Business Review

MAY 3, 2017

Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” “I was surprised by how much I personally enjoyed running the HR function versus taking on a CFO role,” said Reses.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

NOVEMBER 30, 2018

Functional experiences help make you great at something, i.e. marketing, supply chain, R&D. You’ve not only been a great marketer in one region, but proven that you can lead marketing when you have a new team, in a turnaround situation and in a different geography. Build your map.

Career 8

Career Chief Financial Officer Supply Chain Chief Information Officer 8

Harvard Business Review

APRIL 19, 2011

The CEO and CFO responded with, "A failure to hit ROI and NPV targets." The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence. Introduce Celebrating Failure Day.

NPV 16

NPV ROI CFO Consensus 16

Harvard Business Review

APRIL 18, 2014

The company was hell-bent on entering a new market but knew it had to automate its warehouse to do so. BlueArc’s top team remained confident because they knew the company was strong in three critical areas: The ability to predict the market. Martig was a seasoned CFO with years of forecasting experience in technology firms.

CFO 8

CFO Venture Funding IPO Retail 8

Harvard Business Review

MAY 8, 2014

Large companies rarely face this growth killer since most of them maintain deep cash reserves, have access to the financial markets, and possess the financial discipline to react long before a crash. Midsized companies need to be far more cash-conscious — even penurious — when their markets go sour. firm in 1989.

Crisis 8

Crisis CFO GAAP Banking 8

Harvard Business Review

JANUARY 19, 2018

Consider Staples, the office-supplies retailer, which had tumbled from being the market leader to being a third of the new leader’s size by 1992. Stemberg turned to Basil Anderson, who had tackled similar challenges as CFO of Campbell Soup and Scott Paper. Like Wilson, Anderson was able to lead the senior team.

Strategy 8

Strategy Chief Financial Officer Short-term Chief Information Officer 8

Harvard Business Review

FEBRUARY 13, 2012

The CIO has to know what's going on in finance and marketing, for instance, and P&L experience is important even for support functions like human resources. So, for instance, if you want a top finance job it's not enough to be the best CFO in the U.S.; you have to be the best CFO in the world. You have to be constantly learning.

Execution 15

Execution P&L CFO Globalization 15

Harvard Business Review

MARCH 17, 2011

In the decades since Deng Xiaoping instituted market reform, millions of women have profitably followed Deng's dictate that "to get rich is glorious." Understanding the unique needs of this talent pool is one of the most overlooked secrets to succeeding in this complex market.". This post was co-authored with Ripa Rashid.

Survey 14

Survey Policies Globalization CFO 14

Harvard Business Review

SEPTEMBER 29, 2011

For example, Tim Sheahan, Chief Financial Officer for a large division of a multi-national corporation, aspires to become CFO of a Fortune 100 company in the future. Consider Ann Berkley's experience when she was named Vice President of Marketing for a major division of a large consumer products company.

Execution 14

Execution Team Chief Financial Officer Finance 14