Strategy Driven

AUGUST 30, 2019

Macro Demand Forecasting: The “big picture” demand forecasting technique that looks ahead at broader market conditions to help plan a business’s overarching strategies. Businesses use all kinds of tools and technologies to implement these methods, from relatively simple research surveys to complex data modeling tools.

Efficiency 59

Efficiency Disaggregation B2B Uncertainty 59

Harvard Business Review

SEPTEMBER 27, 2013

The idea was to transform his theory of disruptive innovation into an investment thesis. Disruptive innovation can take several forms, and the market understands some types better than others. But do markets really follow the logic of an academic theory? Why the market values some kinds of innovation better than others.

Innovation 8

Innovation Marketing Disruptive Innovation Discounted Cash Flow 8

Chartered Management Institute

MAY 15, 2012

When managers talk about social media the debate still seems to revolve around external uses of social technologies. I wrote recently about how successful Lego have been at harnessing the innovative thoughts of their customers to revive their fortunes in recent years. The Six Principles of Collaboration.

CIO 76

CIO Media Participative Consensus 76

Harvard Business Review

APRIL 23, 2012

I see the two movements of Technology Entrepreneurship and Social Entrepreneurship beginning to converge into a promising solution. has come from high-growth technology companies. To do so will require figuring out how to unite the scalable tools of Technology Entrepreneurship with the moral ethos of Social Entrepreneurship.

Technology 18

Technology Entrepreneur Morale ROI 18

N2Growth Blog

DECEMBER 22, 2010

Never be swayed by consensus that calls you to compromise your values, rather be guided by doing the right thing. In fact, most differences don’t require intervention as they actually contribute to a dynamic, creative, innovative culture. The Importance Factor : Not every difference needs to be resolved. I Think Not.

Blog 412

Blog Gordon Follow-up Open-book 412

Harvard Business Review

SEPTEMBER 29, 2011

On the other hand, the consensus was strong among market observers that Apple should not be concerned at all and that it should keep on doing exactly what it's doing — making more powerful tablets. The majority of market observers reckon there is no way that it could slay the giant. Disruption occurs given two criteria.

Disruptive Innovation 15

Disruptive Innovation Innovation Price Business Model 15

Harvard Business Review

MARCH 9, 2015

Firms who buy up vast swaths of dubious patents and then use them to squeeze settlements out of deep-pocketed (or not) technology companies and their customers troll the federal courtrooms of the Eastern District of Texas, notorious for its excessive jury awards to plaintiffs. economy $1.5 billion a week. Yes, a week.

Innovation 8

Innovation Technology System Consensus 8

Harvard Business Review

APRIL 20, 2016

You hear a lot about “agile innovation” these days. Of course, Sutherland and Schwaber weren’t alone in their search for innovative methods. Disruptive technologies were terrorizing slow-footed competitors. Once the Snowbird meeting had canonized a creed for agile innovation, the agile movement spread rapidly.

Agility 8

Agility Nonaka Takeuchi Innovation 8

Harvard Business Review

DECEMBER 17, 2014

How much does your company need to invest in innovation? Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets?

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

APRIL 19, 2011

a Boston-based innovation management collaborative. We often ask executives to tell us about their biggest innovation failures. The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence.

NPV 16

NPV ROI CFO Consensus 16

Harvard Business Review

JULY 30, 2018

” and the marketing team provides one answer, sales a second, and accounting a third. Thus, the term “customer” can mean a potential buyer to the marketing department, the person who signed the purchase order to sales, and the legal entity that it bills to accounting. Jorg Greuel/Getty Images.

Six Sigma 9

Six Sigma Supply Chain Long-term Definition 9

Harvard Business Review

FEBRUARY 12, 2014

You cannot pick up a business newspaper magazine these days without reading some article about Europe’s economic crisis; there seems to be an almost universal consensus that Europe is sick, that its institutional frameworks and governments are unfriendly to business, and that its prospects for getting better are dim.

Globalization 8

Globalization Survey GDP Innovation 8

Harvard Business Review

DECEMBER 10, 2015

Once a team has reached, or appears to have reached, a consensus, it can be very hard for any individual to challenge the group’s interpretation of reality or predictions about the future — or to push back on what the group plans to do (or not do) — without running the risk of being perceived as a heretic or becoming a scapegoat.

Groupthink 8

Groupthink Team Consensus Christensen 8

Harvard Business Review

MAY 14, 2013

But in turbulent times, these approaches can lead companies to miss critical market inflection points. At the heart of the future-back process is a consensus view of your company''s desired future state.This isn''t scenario planning, where you consider a range of possibilities. Innovation Strategy' Finally, it is imaginative.

Scenario Planning 8

Scenario Planning Consensus Strategic Planning Innovation 8

Harvard Business Review

JANUARY 19, 2011

The hybrid Prius was a legitimate business home run (2 million sold), and it helped both differentiate Toyota's brand as the market innovator and propel Toyota to unprecedented profits. The 2011 Ford Explorer, for example, is using EcoBoost engine technology to improve fuel efficiency by 25%.

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

FEBRUARY 16, 2012

When I was the chief marketing officer at Deloitte & Touche, we would have our annual leadership off-site in Las Vegas or Orlando. Today, I am convinced that videoconferencing and other virtual technologies give us a much better way to conduct strategic off-sites. finalize strategy and build consensus; 4.

Consensus 12

Consensus Participative Strategy Brainstorming 12

Harvard Business Review

AUGUST 31, 2015

A lot of companies use an ever-more-sophisticated array of online social tools in an attempt to connect their people, get a flow of ideas going, and spur innovation. Why is the goal of a more collaborative and innovative organization so elusive? Social and collaborative tools alone do not create a flow of ideas and innovations.

Letter 8

Letter Participative Wilde Consensus 8

Harvard Business Review

MAY 11, 2017

There’s a lot of debate over the magnitude of the decline, but there is broad consensus that it has happened and that it’s a big deal. ” Rapid technological advance in computers and automation has led to a huge fall in the quality-adjusted price of capital equipment. Maybe the leading story is “Robocalypse Now.”

GDP 8

GDP Video Sharpe Consensus 8

Harvard Business Review

JANUARY 17, 2012

The changes that India struggled to cope with, such as slowing domestic growth, increasing globalization, and an uncertain political and regulatory environment, describe global markets today. Even large domestic firms were far behind their global counterparts in funding, innovation, and access to markets.

Globalization 14

Globalization Bottom-up Class Consensus 14

Harvard Business Review

OCTOBER 18, 2016

They invest significant resources in research, marketing, and distribution. Our research suggests that, on average, more centralized decision making structures are more likely to pull poorly performing products from the market. Firms might leave products on the market well past their prime. Killing products isn’t easy.

Productivity 8

Productivity Products Decentralization Supply Chain 8

Harvard Business Review

AUGUST 1, 2011

In this first leg of the HBR/McKinsey M-Prize for Management Innovation , we asked the most progressive thinkers and radical doers from every realm of endeavor to share a story, a hack, a disruptive idea, or an experimental design that illustrates how the web can help overcome the limits of conventional management and create Management 2.0.

Management 14

Management Innovation Storytelling Bottom-up 14

Harvard Business Review

JANUARY 25, 2011

I wanted to accept the consensus as a sign that the company had rounded the corner on its 3-year slog to be more relevant in their market. Then the person associated with the voice stood up and started to point out other areas where the plan was lacking, and where it would lead the company to miss the market.

CEO 16

CEO Engineering Consensus Innovation 16

Harvard Business Review

DECEMBER 6, 2013

While we''re all familiar with the decline of Research in Motion, this oral history contains first-hand accounts of RIM''s glory days of innovation, followed by inglorious missteps. Oh, and an offer from then-up-and-coming star Justin Bieber to rep BlackBerry, an offer that was rebuffed by the marketing department.

CTO 8

CTO Apparel Ryan Proposal 8

Harvard Business Review

NOVEMBER 19, 2018

Below I’ve put together a list of tips to help leaders of all kinds be deliberate with their choices, based largely on my years advising startup founders on product, marketing, and management at Google Ventures — and my subsequent work studying and experimenting with personal time-management techniques for my book Make Time.

Examples 11

Examples Environment Library Consensus 11

Harvard Business Review

OCTOBER 10, 2014

It was the summer of 2000 and the company had quickly lost $85 billion in market capitalization. Bossidy, former CEO at AlliedSignal, once said , “We need people who are better at persuading than at barking orders, who know how to coach and build consensus. Procter & Gamble provides another example. Newly minted CEO A.G.

Leadership 8

Leadership Telecommunications Education Consensus 8

Harvard Business Review

OCTOBER 4, 2011

It governs an organization's cultivation of its intellectual capital—how it leverages what it already knows how to do, and how it evolves its offering based on changing market demands. With hardware markets, money is spent upfront to develop a system. How does the company deal with dramatic change?

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13

Harvard Business Review

APRIL 18, 2012

There is a much more important change in the global distribution of power underway, and the play for leadership of the World Bank signals that emerging markets will be increasingly bold in asserting their views about the management of the global economy. That's correct so far as it goes —but it doesn't go nearly far enough.

Globalization 11

Globalization Banking Restructuring Politics 11

Harvard Business Review

APRIL 25, 2017

Taken together, all of us establish a “consensus” view on the markets. Discover Real Innovations. “It’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing,” said Steve Jobs, who was the embodiment of interdisciplinary thinking.

Career 8

Career Groupthink Banking Video 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JANUARY 19, 2012

To qualify as a trend, something must represent an emerging consensus. Marketing once specialized in advertising and packaging that was identical everywhere. Surely, it has something to do with new communications technology. How will it change various goods and services, produce categories, promotion, marketing, and so on?

Trends 13

Trends Glocalization Advertising Godin 13

Harvard Business Review

DECEMBER 1, 2015

never ratified but the rest of world committed to; and (b) the much more specific 2009 Copenhagen consensus , where (nearly) everyone agreed that it would be wise to stop the warming at 2 degrees Celsius (3.6F). Many CEOs are going to Paris to speak at business-focused conferences running in parallel to the negotiations to show their support.

Conference 8

Conference Supply Chain Commitment Energy 8

Harvard Business Review

JULY 11, 2014

Today’s most competitive marketplace isn’t technology but talent. The challenge of attracting and retaining talent is particularly acute for marketers. Their function has been turned upside down and inside out as a result of digital technology, empowered employees, and connected customers. How: Think of it as marketing, not HR.

Marketing 8

Marketing Strategy Brand Metrics 8

Harvard Business Review

MARCH 21, 2013

Who is the world's most innovative company? Last year , number crunchers at Forbes found that Salesforce.com is the company with the highest "Innovation Premium" baked into its stock price. Perhaps a company's ability to innovate doesn't last long. There's no doubt: measuring "innovation" is a fuzzy business.

Innovation 15

Innovation Company Disaggregation Financial Leverage 15

Harvard Business Review

MARCH 21, 2013

Who is the world's most innovative company? Last year , number crunchers at Forbes found that Salesforce.com is the company with the highest "Innovation Premium" baked into its stock price. Perhaps a company's ability to innovate doesn't last long. There's no doubt: measuring "innovation" is a fuzzy business.

Innovation 8

Innovation Company Disaggregation Financial Leverage 8

The Horizons Tracker

SEPTEMBER 15, 2020

Over the last few decades, innovation activity has become concentrated in clusters or ecosystems, where finance, academia, industry and entrepreneurs rub shoulders to allow the free flow of ideas. Innovating our response to Covid-19. Practical solutions. Globally competitive.

Innovation 82

Innovation Venture Capitalist Entrepreneur Crisis 82

N2Growth Blog

NOVEMBER 4, 2010

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

Blog 286

Blog Marketing Succession Brand 286

Harvard Business Review

MAY 11, 2012

Innovation teams tasked with creating new products or technologies or iterating existing ones need tension to produce breakthroughs, and tension comes from diverse points of view. Everyone is just like us — say, marketers or engineers. Turning a critic into a passionate advocate and supporter is a great goal in innovation.

Diversity 14

Diversity Creativity Team Groupthink 14