Lead Change Blog

DECEMBER 16, 2014

What can we learn from these top digital marketers, and how do we engage and influence them? Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM. Lorena Hathaway ( @lorenahathaway ), Director, Global Product Management, Location Intelligence, Pitney Bowes Software. How do they engage on social media as humans?

Brand 346

Brand Influence Quinn Media 346

The Horizons Tracker

JULY 20, 2020

Similarly, some retailers have begun experimenting with Amazon’s Just Walk Out technology, which allows customers to collect and pay for items without requiring a checkout service. While the discussions took place in a pre-covid world, the findings are nonetheless illustrative. Unnecessary hurdles. Learning to forget.

Innovation 97

Innovation Govindarajan Short-term Banking 97

The Horizons Tracker

MAY 25, 2021

Recent research from Oxford University highlights the vulnerability of low-skilled workers to automated technologies, with this vulnerability exacerbated by a pandemic that has accelerated the pace of digital transformation. ” The post-Covid landscape. ” Accelerating trends. . ” Accelerating trends.

Skills 99

Skills McKinsey Trends Short-term 99

Chart Your Course

FEBRUARY 29, 2016

Almost at a gut level, we know that a great work culture leads to increased company efficiency, productivity and employee satisfaction, though proving it is a little tricky. As a strategic asset, it will create market shares for the company. Other organizations with powerful brand cultures include Zappos and Ritz-Carlton hotels.

Skills 100

Skills Company How To Hotels 100

The Horizons Tracker

NOVEMBER 23, 2020

Earlier this year I wrote about the 5th edition of the Technology at Work report from Oxford University and Citi, which found that over half of the U.S. Companies like Google have already said that their employees will be working from home into the summer of 2021, with other technology companies following suit. Shifting sands.

Reis 69

Reis Transportation Real Estate Tourism 69

Eric Jacobson

NOVEMBER 11, 2021

The Evangelist : Sparks imagination by telling a story, plants seeds for future products, conveys experiences and emotions. The Outsider : Brings a “beginner’s mind” to reimagine and reinvent an industry or product category. The Scale – Expanding potential through technology, delegation and partnership.

Entrepreneur 65

Entrepreneur Succession Self-aware Storytelling 65

Eric Jacobson

MARCH 25, 2021

The Evangelist : Sparks imagination by telling a story, plants seeds for future products, conveys experiences and emotions. The Outsider : Brings a “beginner’s mind” to reimagine and reinvent an industry or product category. The Scale – Expanding potential through technology, delegation and partnership.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Eric Jacobson

NOVEMBER 30, 2020

The Evangelist : Sparks imagination by telling a story, plants seeds for future products, conveys experiences and emotions. The Outsider : Brings a “beginner’s mind” to reimagine and reinvent an industry or product category. The Scale – Expanding potential through technology, delegation and partnership.

Entrepreneur 65

Entrepreneur Self-aware Storytelling Early Adopters 65

Skip Prichard

JULY 22, 2019

Whether you have invented an amazing new technology or product, you could still fail. He died virtually penniless in a hotel room in New York. 5] There are also many opportunities to create a new venture—launching a new product, service, or business—inside a company as a corporate entrepreneur (or intrapreneur).

Innovation 80

Innovation Social Capital Reputation How To 80

Strategy Driven

JANUARY 10, 2020

It can massively increase the accuracy of the processes, especially for things like marketing and recruiting. You could arrange for laundry and towel deliveries, for example, if you have a hotel or other similar business. There are large things to automate, for sure, from payroll to marketing.

Tips 68

Tips Learning Curve Long-term ROI 68

Strategy Driven

NOVEMBER 23, 2011

One time I was on a business trip, and due to a series of events I had to get a hotel room with no reservation. I called several brand name hotels only to be told they were booked. But I went to one of the hotels I had called and used some specific techniques to build rapport with the woman at the front desk. James, MA, Ph.D.,

Hotels 62

Hotels Proposal Seminar System 62

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Miles Anthony Smith

NOVEMBER 1, 2018

Networking and marketing are vital parts of building a business, so make sure you have a plan to tackle both. Set up a Dedicated Workspace If you plan on working from home , you will need dedicated workspace to stay productive. Finally, use some productivity apps and tools to keep you focused on your business and meeting goals.

Tips 95

Tips Franchising Cost Travel 95

Strategy Driven

JULY 13, 2011

It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Higher prices and reduced advertising created an opening for competitors to take away market share, which they did. So while profits were rising and ROIC was high, market share was declining.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

Harvard Business Review

NOVEMBER 9, 2015

But there is a touchpoint that is even more influential, which marketers rarely think about and almost never measure: observing what other customers actually do. Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods.

Productivity 8

Productivity Products Hotels Kahneman 8

Strategy Driven

MARCH 18, 2011

The crisis that started in the housing markets has unearthed a series of cascading consequences that few companies were prepared to handle. SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Productivity increases. sascom Magazine.

Tools 56

Tools Black-Scholes Magazine Rogers 56

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Sales Wolf Blog

AUGUST 30, 2010

 He is struggling to understand why it is that HR is not considered a core function of a an organization like sales, marketing, or operations when it is afforded the opportunity to "direct, deliver, and develop" the employee talent necessary for the company to achieve its goals.  Why?  Why?

Blog 124

Blog Maslow Talent Management Human Resources 124

Harvard Business Review

AUGUST 4, 2011

This post is part of the HBR Insight Center Marketing That Works. Are you skeptical about using digital and social media in business marketing? Increasingly, business customers create great content and experiences to market to their own customers, so they know what they want from suppliers when they themselves are the potential buyers.

Marketing 15

Marketing Venture Capitalist Audience Competitive Advantage 15

Harvard Business Review

JUNE 17, 2015

They think nothing of deploying algorithms as marketing tools. Algorithms help marketers utilize customer-specific knowledge — demographics, previous behavior, fellow customers’ choices — to craft customized offers and deliver them, often in real time. That’s a natural response. I’ll explain why.

Marketing 8

Marketing Banking Merchandising Brand 8

Harvard Business Review

JULY 1, 2014

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.

Content 9

Content Marketing Brand Public Relations 9

N2Growth Blog

SEPTEMBER 9, 2010

I had decided to go over and stay at a hotel on 9/10 in order to make the early morning meeting and beat the commute. When I walked out of the hotel the first plane had just hit and smoke was coming from the tower. What followed the remainder of the day on 9/11 was a combination of heroic and eerie.

Blog 362

Blog Hotels Follow-up Brand 362

Harvard Business Review

JUNE 13, 2014

Quick, name a product that was developed without using software. It’s used to design and develop just about any product you can think of, from consumer goods to industrial equipment – or any service or experience ranging from retail customer service interactions to luxury hotel stays. It’s difficult, if not impossible.

Software 8

Software Industry Productivity Products 8

Harvard Business Review

SEPTEMBER 11, 2014

That means new technologies and new competitors are hitting the market at an unprecedented rate. That’s because there are two primary types of uncertainty — demand uncertainty (will customers buy your product?) and technological uncertainty (can we make a desirable solution?) Consider the 2×2 matrix below.

Uncertainty 22

Uncertainty Industry Bottom-up Technology 22

Harvard Business Review

JULY 5, 2011

Technology companies signed up and supported them. Kenyan groups understand frugal engineering suitable for the local market and are carefully adapting mobile technologies with African flavors. In the hotel where I stayed, I met some U.S. Using students to create new markets is not new.

Market Penetration 9

Market Penetration Marketing Travel Hotels 9

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. A community of travelers help us select hotels that meet our personal preferences thanks to Trip Advisor. TheStreet.com steers us toward the stocks we should buy.

Media 67

Media Learning-by-Doing Open-book Company 67

Harvard Business Review

OCTOBER 26, 2015

By now, we have all heard a great deal about marketing to Millennials. If they don’t like a company’s product, or an experience they had, the whole world will know about it. If they don’t like a company’s product, or an experience they had, the whole world will know about it. The New Tools of Marketing.

Company 8

Company Hotels Travel Class 8

Harvard Business Review

OCTOBER 1, 2013

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. The global business environment is decomposing into smaller yet more profitable markets, so businesses can no longer rely on scaling up to compete, but must instead embrace a new economies of unscale. That has now changed.

Parcell 15

Parcell Niche Marketing Business Model Education 15

Harvard Business Review

JANUARY 3, 2012

It takes an act of imagination and intellectual mobility to stand in a hotel room and say, "You know, this could be a showroom.". Regis hotel in New York City when someone decided to give one of the rooms the Dior treatment. A hotel room becomes a showroom. The next question is, "Well, why not every hotel room?"

Innovation 12

Innovation Hotels Brand Advertising 12

Harvard Business Review

MAY 29, 2017

It wasn’t long ago and, yet, in technology terms, it’s almost an eternity — ride- or hotel-sharing companies didn’t exist yet and the first generation of social media platforms were just hitting the mainstream. Consumer technology and its potential went largely ignored in the enterprise. A young U.S.

CIO 11

CIO Survey Strategic Planning Technology 11

Harvard Business Review

JULY 31, 2017

Digital technology has been roiling markets and disrupting companies for more than two decades, but despite that lengthy history, incumbents are still struggling to enact and deliver on digital transformations. Sponsored by DXC Technology. Insight Center. Crossing the Digital Divide. How the best companies get up to speed.

Strategy 8

Strategy ROI Technology Cost of Capital 8

Harvard Business Review

DECEMBER 8, 2011

Market Position: Contracts, licenses, legal monopolies, customer lists. The top two elements, market position and brand — with items like goodwill, customer lists, reputation and contracts — are largely a measure of how well companies are building trust with consumers and the wider community.

Brand 15

Brand Hotels Reputation Franchising 15

Harvard Business Review

APRIL 14, 2016

Economic activities centered around online platforms, where independent sellers can offer goods or services to customers, are attracting significant consumer attention and spending, according to new data from the National Technology Readiness Survey* (NTRS), which has tracked technology behaviors and beliefs in the U.S. since 1999.

Early Adopters 8

Early Adopters Technology Survey Innovation 8

Harvard Business Review

JUNE 28, 2016

A second set of entrepreneurs focus on information goods and think of IT as the product. But today there is a third approach, one that will become the dominant path for most entrepreneurs, especially those building information products. Microsoft, IBM, and Google offer similar services.

Entrepreneur 9

Entrepreneur Airlines Construction Short-term 9

Harvard Business Review

SEPTEMBER 21, 2016

Powered by online technologies, they are sweeping across the economic landscape, striking down companies large and small. The businesses most at risk from platforms powered by rapidly improving online technologies aren’t, in fact, traditional businesses that sell products and services to consumers.

Technology 8

Technology Hammer Operations Magazine 8

Harvard Business Review

MARCH 10, 2015

Nurturing customer loyalty requires a better understanding of its nature, and the nature of loyalty depends on the economics of the business: loyalty to automobiles and mobile phones is qualitatively and quantitatively different than loyalty to hotels and airlines. Who is truly more valuable to an airline or hotel chain?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Harvard Business Review

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. The whole focus is getting you to buy the product with samples and professional makeovers. Vail Resorts remade their entire marketing strategy with a program called EpicMix.

Brand 8

Brand Succession B2B Advertising 8