Harvard Business Review

JULY 19, 2017

IT has long played a critical role in helping organizations deliver better products and services, improve operations, better manage risks, and develop new business models to stay relevant. Core technologies such as cloud, mobility, modern applications, and networks continue to evolve. That’s still true.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 9

Creativity Marketing Agility Budgeting 9

Harvard Business Review

JUNE 20, 2013

At its core, reverse innovation describes solutions adopted first in poorer, emerging nations that subsequently—and disruptively—find a market in richer, developed nations. But can reverse innovation be relevant in the world of high-technology? In 2011, Capillary began looking beyond emerging markets for further growth.

Technology 8

Technology Innovation CRM Retail 8

Harvard Business Review

APRIL 9, 2018

The first thing they should know is that not all technological change is “disruptive.” Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. A prime example is Netflix.

Disruptive Innovation 8

Disruptive Innovation Innovation Business Model Human Capital 8

Harvard Business Review

SEPTEMBER 6, 2017

The strategic underpinnings of most companies’ workforce plans should change dramatically as a result of technological innovation. ” Beyond the skills required to perform specific jobs, technology will also determine which jobs matter most in the years to come. Most companies have been slow to react.

Company 9

Company Insurance Engineering Software 9

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. Managers noted historical trends and revised processes, and engineers developed code that was then baked into computing systems. times more likely to convert.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

JUNE 7, 2011

One of senior management's favorite pastimes is moving around the boxes — and the people inside them. Most managers do reorganize with good intentions — to grow revenues, reduce costs, improve customer focus, etc. There is no such thing as a "perfect" structure. Finally, take a process view of your new organization.

Market Segmentation 13

Market Segmentation Restructuring Marketing Finance 13

Harvard Business Review

JUNE 12, 2018

Traditionally, antitrust regulation has looked for whether a merger increased or decreased competition in a particular market. In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

NOVEMBER 13, 2012

For example, to spend more (or less) time prospecting, to improve customer engagement quality, or to manage the pipeline more effectively. Performance management : set expectations and manage against them. focus more effort on specific market segments), tweaks to sales force size or structure (e.g.

Market Segmentation 15

Market Segmentation Incentives Short-term Tools 15

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

MAY 24, 2012

Every large financial services company has instituted risk management, but that hasn't prevented risky behavior in the form of office politics and personality conflict — as the JP Morgan trading debacle has demonstrated. Risk management isn't exclusive to banking. But all too often, those safeguards are ignored.

Merchandising 10

Merchandising Risk Management Supply Chain Retail 10

Harvard Business Review

MARCH 30, 2016

Intelligent technologies are increasingly delivering greater value for less money. Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. They learn fast, work hard, and certainly complain less.

Review 8

Review Kaplan Kaizen Performance Review 8

Harvard Business Review

DECEMBER 22, 2010

As Nike's Senior Portfolio Manager Adam Day says, "The global development sector had overlooked the enormous potential of investing in adolescent girls to reduce global poverty. To do this, Goldman used its competencies in understanding markets, convening needed expertise and business networks. Early results are encouraging.

Core Competence 15

Core Competence Market Segmentation Globalization Reputation 15

Harvard Business Review

APRIL 29, 2011

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. This example is only the first of six approaches for coopetition, with potential wins for both sides: Best of both creates a new market.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. The technology was great.

Ries 10

Ries Agility Market Segmentation Christensen 10

Harvard Business Review

SEPTEMBER 22, 2014

As a hedge fund manager who applied data-driven trading strategies once said, “You can spend endless time and resources only to find eventually a bug in your data.”. Using predictive models of demand developed during growth years or for a price sensitive market segment may fail miserably when market conditions change.

Credit Scoring 8

Credit Scoring Price Market Segmentation How To 8

Harvard Business Review

APRIL 18, 2013

Going to market effectively these days, no matter what business you''re in, means relating to customers as individuals — even if there are millions of them. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

FEBRUARY 7, 2013

Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower. Marketers segment you, target you, and analyze you. You'll create a lot of personal data along the way.

Self-aware 9

Self-aware Market Segmentation Technology Comparison 9

Harvard Business Review

FEBRUARY 4, 2013

The technology employed in the seventies was a top-of-the-line sewing machine or a battery-powered forklift. If an employee is off track, he can consume a lot of organizational resources without the manager even being aware. How many analyses were required to complete that market segmentation report?

Market Segmentation 8

Market Segmentation Operations Project Report 8

Harvard Business Review

MARCH 9, 2011

Based on surveys my colleagues at Gartner and I have conducted over the past several years, mainstream adopters of IT solutions across a widening array of market segments are rapidly gaining confidence in the use of open source software, with many now stressing its valuable features more than its risks.

Software 15

Software Tips Licensing Survey 15

Harvard Business Review

MARCH 14, 2023

Takeaways from an analysis of the American Customer Satisfaction Index.

Analysis 18

Analysis Market Segmentation Brand Management Advertising 18

Six Disciplines

JULY 14, 2011

In this discipline, we help you to systematically review and renew your mission, values, market segments, competitive position, strategic position, vision, and agreeing what to stop doing. Discipline II - Set Goals That Lead. One of the greatest barriers an organization faces in pursuing its goals is itself.

SWOT 103

SWOT Market Segmentation Benchmarking ROI 103

Harvard Business Review

OCTOBER 19, 2012

As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. We commonly see European and American companies assign an India market entry initiative to their Hong Kong, Shanghai or Beijing office. Save yourself some trouble and manage India from India. What could be more reasonable? "We

Marketing 14

Marketing Market Segmentation Retail Travel 14

Harvard Business Review

SEPTEMBER 7, 2018

Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. After deploying to six metro areas in six years, however, company management announced in late 2016 that it was “pausing” future deployments.

Succession 8

Succession Construction Short-term Long-term 8

Harvard Business Review

OCTOBER 24, 2014

Here are some of the challenges that I’ve observed: Product management. Weekly e-mails with detailed reports can also be set up, creating a comprehensive system of medication management. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market. Operations.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

DECEMBER 4, 2017

As one sales manager noted, “In this job, if you don’t survive the short term, you don’t need to worry about the long term.” ” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

As one sales manager noted, “In this job, if you don’t survive the short term, you don’t need to worry about the long term.” ” The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring, and training and development.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Manage culture by setting expectations appropriately. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Manage the arduously long sales cycle.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

APRIL 9, 2018

GDPR also bears more than a hint of the kind of protectionism that has featured prominently in EU technology policy since the 2015 release of the plan for a “Digital Single Market,” including recent announcements of new taxes for U.S.-based based internet companies and continued antitrust complaints by EU regulators.

Advertising 8

Advertising Cost Business Model Information 8

Harvard Business Review

JUNE 14, 2013

As a marketer, I work to engage women online with brands and causes. of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. And these messages use strong market segmentation. It''s her phone. A stunning 64.7%

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Harvard Business Review

NOVEMBER 10, 2015

In a recent Sloan Management Review article, Dartmouth professor Andrew King asked “ How Useful Is the Theory of Disruptive Innovation? In particular, Christensen’s research offers a powerful lens for understanding why incumbents so often lose to upstarts attacking from the low end of the market.

Disruptive Innovation 8

Disruptive Innovation Innovation Christensen Henderson 8

Harvard Business Review

JUNE 24, 2015

Managers and other business leaders face a dilemma: with increasingly diverse environments to manage and rising stakes to get it right, how do they identify the most effective approach to business strategy and marshal the right thinking and behaviors to conceive and execute it, supported by the appropriate frameworks and tools?

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

FEBRUARY 1, 2013

The initial set of questions should be limited and manageable. One of the benefits of Big Data approaches is that the advent of new Big Data technology platforms makes the process of asking questions less expensive and more cost effective. Validate the Hypotheses through Test-and-Learn Techniques.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8

Harvard Business Review

NOVEMBER 9, 2016

While it’s understandable that stock and currency markets would react this way to the outcome of the election, I believe that it’s somewhat of an overreaction. Local leaders managed this by enhancing the value of the steel industry — not reducing it. president. Source ideas through foreign direct investment.

Cooper 10

Cooper Long-term Industry Health Care 10