Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

Marketing 50

Marketing B2B Due Diligence Benchmarking 50

Strategy Driven

JANUARY 20, 2014

Based on last year’s success, this year I decided to create two four-word categories. Rather, intentions that I consciously and subconsciously work on every day to build success all year long. ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. Instant success. Build success.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. It runs the risk that startups targeting niche problems get crowded out in favor of those forced to chase mass market problems.

Entrepreneur 95

Entrepreneur Venture Capitalist Mass Marketing Globalization 95

Leading Blog

DECEMBER 25, 2015

He illuminates an aspect of self-awareness that is so vital to a leader’s success. Elon Musk : Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance Elon Musk is one of the most successful and important entrepreneurs in the world. Their character made their success very likely. Best Leadership Books of 2013.

Books 150

Books Constraint Leadership Gordon 150

Strategy Driven

JUNE 19, 2015

Data automation softwares enable businesses to preserve their data integrity when updating their archaic data systems and confidently make effective and strategic business decisions that perpetuates growth and success. Today’s fraudsters are intelligent and can hack into firewalls, malwares, and encryptions. References: Cosgrove, T.

Software 50

Software Insurance System Operations 50

Strategy Driven

MARCH 28, 2014

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

Brand 58

Brand Marketing Engineering Competitive Advantage 58

Harvard Business Review

NOVEMBER 21, 2013

On November 15, 2013, China announced dramatic new social and economic policies contemplating much greater reliance on market forces than it has in the past and inviting private-sector participation and foreign competition in industries long previously controlled by the central government. China will grow faster in 2014 than in 2013.

Policies 8

Policies Class Health Care Globalization 8

Strategy Driven

MAY 1, 2014

With the recent launching of the WOSB/EDWOSB program, American Express OPEN, Women Impacting Public Policy (WIPP) and the Small Business Administration (SBA) partnered to create ChallengeHER in 2013 for women business owners to learn about contracting opportunities under the WOSB Federal Contract Program. FREE StrategyDriven Trial Membership.

Open-book 58

Open-book Budgeting Proposal Competitive Advantage 58

Strategy Driven

JUNE 19, 2015

In 1998, I advised the Disney corporation and reminded them that Walt Disney’s 100th birthday in 2001 would offer great marketing and positioning opportunities. Houston Symphony Orchestra, 100th in 2013. The Port of Houston, 100th in 2014. The Star Spangled Banner” by Francis Scott Key, 200th in 2014. The Astrodome, 50th.

Case Study 50

Case Study Open-book Learning Curve Learning-by-Doing 50

Strategy Driven

JULY 25, 2014

In our global market place we are now conducting business with people we have not and may never meet. That means that now more than ever, being able to communicate in a clear and professional manner on the phone is critical to success in today’s business world. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Letter 63

Letter Competitive Advantage Content Article 63

Strategy Driven

MAY 16, 2014

For example, Austin, Dallas, Kansas City and Salt Lake City are among the fastest-growing hubs for high-tech startups in the country, according to a 2013 report by the Kauffman Foundation. Geography can also factor in startup success and failure rates. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. All rights reserved.

Company 51

Company Real Estate Strategic Planning Venture Capitalist 51

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Part of its success is that the company supports a collaborative work environment and boasts transparent operations from the top down. Looking for Millennials?

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

OCTOBER 16, 2014

I hope Cook doesn’t listen, because I think it would be bad for Apple, all of its employees who have contributed to its success, and the American economy. In August 2013, Icahn bought more than $1 billion worth of Apple shares. But judging from Cook’s past actions, I fear he will do Icahn’s bidding.

Safe Harbor 9

Safe Harbor Hedge EPS Price 9

Harvard Business Review

OCTOBER 6, 2014

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. and spends it in international markets. How did this happen? billion to $8.6

Retail 12

Retail Merchandising Discount Price 12

Harvard Business Review

MARCH 9, 2018

Nike halved the size of its digital unit in 2014 by discontinuing its Nike+ Fuelband activity tracker and some other investments. We think there’s something more here than executive over-exuberance or slowing markets. Lego recently defunded its Digital Designer virtual building program.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

DECEMBER 19, 2014

The company’s 2013 annual report contained the usual statements on income, changes in equity, and cash flows — standard stuff. For instance, I want to know more about the franchisees, given how central they are to the company’s success — not just how much revenue they bring in, but also how profitable they are.

Report 11

Report Franchising Analysis Guidelines 11

Harvard Business Review

DECEMBER 13, 2013

But here’s what is most surprising to many about the marijuana industry: It’s filled with straight-laced people who built careers – and started successful companies – in other fields. Technology, marketing, retail, HVAC, construction, and manufacturing pros. And more are joining every day. The list goes on.

Industry 10

Industry Retail Banking Brand 10

Harvard Business Review

DECEMBER 28, 2017

This is promising for a market formerly dubbed the “breadbasket of Africa.” ” Once one of Africa’s most developed markets – with a solid education system, good infrastructure, and a relatively large middle class – decades of mismanagement have cost Zimbabwe.

Banking 8

Banking First-mover Advantage Politics Finance 8

Harvard Business Review

OCTOBER 8, 2015

The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. And a large part of its success is tied to how it leverages technology in its products—and in its marketing. But it is not confined to the tech sector.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

JANUARY 21, 2014

Generating over $80 billion in sales in 2013, Amazon’s business model, with its ability to capture growth through disruption of retail stores, has proven to be very successful. One the most interesting challenges that 2014 is going to bring is the IPO of Alibaba in the United States.

Business Model 8

Business Model Advertising Retail Disruptive Innovation 8

Harvard Business Review

SEPTEMBER 3, 2014

The story was picked up by CNN Money , which reported that Lyft’s internal data suggesting 5,560 canceled rides between October 2013 and August 2014. Lock up the good drivers and you lock up the market.

Industry 8

Industry Supply Chain Engineering Competitive Advantage 8

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. In 2013, Target even told the Securities and Exchange Commission that “digital sales represented an immaterial amount…of total sales.”

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

NOVEMBER 2, 2016

By one measure, a lot more: the number of activist investor deals rose 34% between 2000 and 2014. Our research also found that most major reversals of highly successful companies began because the company lost the very culture responsible for its original success. How much more scrutiny do boards of directors face these days?

Company 8

Company Bureaucracy Long-term Competitive Advantage 8

Harvard Business Review

DECEMBER 15, 2015

Roughly 80% of individuals and families who bought their health insurance through an SBM or FFM in 2014 received a tax credit to defray the cost of premiums and out-of-pocket expenses. Since 2013, an estimated 16.4 This reduction will affect all of our operations, including staffing, customer service, outreach, and marketing.

Insurance 8

Insurance Health Care Cost Learning-by-Doing 8

Harvard Business Review

APRIL 23, 2014

In January 2013, Chip Blankenship, CEO of GE Appliances issued a challenge to the newly formed team: “You’re going to change every part the customer sees. They became a tight group as they went down to the factory floor and built products together and looked at market research together. and compete successfully.

Ries 10

Ries Waterman Finance Learning-by-Doing 10

Harvard Business Review

JANUARY 12, 2017

Due to the fast growth of the SaaS market and the high valuations of SaaS startups, a move toward SaaS seems very compelling for traditional software vendors. For example, in 2014 IDC estimated that more than one-quarter of enterprise applications would be offered with the SaaS model by 2018, up from one-sixth in 2013.

Business Model 8

Business Model Licensing Company Software 8

Harvard Business Review

DECEMBER 22, 2014

In June 2013, Dallas-based Mary Kay exited from India after six years and over $20 million invested. At the same time Amway and L’Oreal thrived in the same market and personal care sales boomed across most of India. And rarely is an American product or service the low-price leader in India’s market.

Venture Capitalist 12

Venture Capitalist Price Marketing Learning-by-Doing 12

Harvard Business Review

OCTOBER 22, 2014

While these enablers make the IoT possible, its long-term success depends on the use cases that help realize the economic potential of connecting billions of devices, either to improve quality of life or save money. And corporate alliances are taking shape to set the standards needed to integrate the wide array of devices in a cohesive way.

Early Adopters 12

Early Adopters Information Technology Long-term Industry 12

Harvard Business Review

MAY 5, 2016

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

Tourism 8

Tourism Banking Due Diligence Hotels 8

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

MAY 13, 2015

Despite heavy promotions and endorsements from celebrities such as Ellen DeGeneres and Eminem, Beats Music has performed poorly against rival music services such as Spotify which got into the music streaming market earlier, has an ad-supported free tier, and is growing rapidly. billion in 2014.

Licensing 8

Licensing Download Advertising Taylorism 8

Harvard Business Review

SEPTEMBER 1, 2014

The Families and Work Institute’s 2014 National Study of Employers finds that, compared to six years ago when it conducted the same survey, several numbers have moved in the right direction: Employers have continued to increase their provision of options that allow at least some employees to better manage the times and places in which they work.

Organization 16

Organization Human Resources Banking Flextime 16

Harvard Business Review

FEBRUARY 26, 2018

Twitter reported a loss of $79 million before its IPO, yet it commanded a valuation of $24 billion on its IPO date in 2013. Similarly, Microsoft paid $26 billion for loss-making LinkedIn in 2016, and Facebook paid $19 billion for WhatsApp in 2014 when it had no revenues or profits.

Company 8

Company Intangible Assets Depreciation IPO 8

Harvard Business Review

DECEMBER 6, 2013

Journal writer Dennis Berman begins by citing Kellogg CEO John Bryant, the respected head of a well-run company, who was describing one of its “innovations” for 2013. Back when the band was at the height of its powers, Bill Graham, the legendary rock promoter, was asked why the Grateful Dead were so successful. The Gone Nutty!

Innovation 13

Innovation Kaplan Insurance Business Model 13

Harvard Business Review

APRIL 22, 2015

They also proudly tell me that cumulative sales of ecomagination products have reached $200 billion, accounting for 30% of industrial revenues in 2014, or more than $30 billion. Once most of GE Capital is gone, ecomagination will clearly be a major driver of the success of the overall business. Russia, and India would be the cloud.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

OCTOBER 27, 2014

He is no Jim Simons , using his mathematical genius to outsmart the market in (to an outsider) incomprehensible ways. billion in 2013, making him the fifth highest-paid fund manager in the land. And maybe random chance does explain a lot of Icahn’s success. His game plan instead looks something like this: Buy stock in a company.

Hedge 8

Hedge Venture Capitalist Letter Reputation 8

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8