Harvard Business Review

MARCH 7, 2017

Consider what’s happened with travel: With the explosion of internet travel sites in the 2000s, consumers took charge of their own travel, and travel agencies hemorrhaged business. According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015.

B2B 9

B2B Travel CIO Benchmarking 9

Strategy Driven

FEBRUARY 24, 2014

As a traveler, I can’t do this every day. Talk travel. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. Customer Relationship Management Marketing & Sales Practices for Professionals buy gitomer buygitomer customer relationship management Jeffrey Gitomer marketing and sales strategydriven' Talk family.

Customer Loyalty 51

Customer Loyalty Competitive Advantage Travel Seminar 51

Strategy Driven

JANUARY 20, 2014

They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. In 2014 I will intensify the program and the process until there are 500 certified advisors globally. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.

Succession 50

Succession Customer Loyalty Competitive Advantage Content 50

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. He is the author of the book, Empathetic Marketing published by Palgrave. The Need for Caring Relationships.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

JUNE 9, 2014

EXAMPLES: Retail sales, banking, trading stocks, buying cars, traveling, and, most important, the ability to research the opinions and outcomes of others. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. It has changed and continues to change the face of selling, and the lives (not to mention the incomes) of salespeople.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

JUNE 23, 2014

I find that customers in the travel industry shop for prices but after the prices are given the customer will disappear before any real discussion takes place. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

Hotels 62

Hotels Proposal Price Follow-up 62

Joseph Lalonde

SEPTEMBER 25, 2017

A Reel Leadership Article In 2014, Matthew Vaughan directed the hilarious movie Kingsman: The Secret Service. The king asked questions about the financial markets, art, and other sophisticated areas he thought Eggsy would be clueless about. They had to travel to Kentucky. How could you apply those to your current leadership?

Leadership 173

Leadership Learning-by-Doing Tools Training 173

Strategy Driven

MAY 7, 2014

Are the hours longer, is there travel, do you have to manage others? Make sure you are aware of your and your job’s value in the market place. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. Write down what they say and keep a log. All of these factors will impact your life. So consider what matters most to you.

Objective 51

Objective Competitive Advantage Self-aware Strategic Planning 51

Harvard Business Review

SEPTEMBER 7, 2016

We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. We found an ideal storefront near a busy market in central Bhubaneswar. Experiment #5: Microfinance Institutions.

Marketing 8

Marketing Microfinance Retail Development 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. Just a few months ago, I was wrapping up a busy year of travel to wait out the last few weeks of my third pregnancy. Travel, Inc., Motrin Moms.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

AUGUST 17, 2015

Cuba’s economy got a jolt in December 2014, when U.S.-Cuban Some travel is easing. There was a spike in the 2000s when Venezuela began to provide petroleum at deeply discounted market prices, and that peaked just before the 2008-09 financial crisis. They don’t know how to market them effectively.

Biotechnology 8

Biotechnology Tourism Human Capital Pharmaceuticals 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

AUGUST 21, 2018

And it’s not just low skilled, manual labor that’s at risk — “knowledge” work like operational analytics and marketing is also being taken over by sophisticated artificial intelligence algorithms. How Technology Is Reshaping Markets. For example, one survey indicated that the use of ad-blockers among U.S.

Mass Marketing 13

Mass Marketing Technology Contract Manufacturing Insurance 13

Harvard Business Review

JULY 3, 2015

It’s 2015, and by now even latecomers among multinational corporations have decided to include African countries in their emerging market portfolios. Sub-Saharan Africa is already a competitive market place. Whenever I travel to an African city , I marvel at the dynamism of business activity taking place on the ground.

Long-term 8

Long-term Short-term GDP Contingency Plans 8

Harvard Business Review

FEBRUARY 17, 2016

Airbnb lets spare room owners make money out of their idle asset and makes the asset easily accessible for more travelers. The idea of offering your spare room on the web is not new, but with Airbnb you don’t have to create your own website and hope that Google-searching travelers find you.

Cost 8

Cost Globalization Innovation Banking 8

Harvard Business Review

JULY 26, 2018

Uber’s setback in the international market, however, wasn’t its first. To venture capitalists and the financial market, no business model is more attractive than a platform. For example, Uber and Grab link riders and drivers, Airbnb links hosts and travelers, and Amazon links shoppers and sellers.

Transportation 10

Transportation Health Care Venture Capitalist Advertising 10

Harvard Business Review

OCTOBER 21, 2015

Walmart recently lost $20 billion in market cap in one day, in part because its leadership admitted it needs to invest more into its e-commerce operations. ” With Amazon having such a big head start – claiming a customer base of 244 million in 2014, it’s hard to see how brick-and-mortar retailers can catch up.

Airlines 8

Airlines Retail Loyalty Price 8

Harvard Business Review

FEBRUARY 19, 2015

The transition to a global digital economy in 2014 was sporadic – brisk in some countries, choppy in others. By year’s end, the seven biggest emerging markets were larger than the G7 , in purchasing power parity terms. We may be on a journey toward a digital planet — but we’re all traveling at different speeds.

Constraint 8

Constraint Marketing Innovation Uncertainty 8

Harvard Business Review

JULY 20, 2015

But you should include detailed estimates for travel costs, telephones and utilities, and office supplies. If you’re the manager of the Moose Head Division at the fictional company Amalgamated Hat Rack, for instance, you might look at the 2014 budget to get ideas about how to increase revenue, cut costs, or both.

Budgeting 8

Budgeting Finance Cost Price 8

Harvard Business Review

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO 8

CEO Marketing Span of Control Sports 8

Harvard Business Review

FEBRUARY 22, 2016

The proportion of American hospitals with an electronic health record has grown eight-fold in recent years , from 9% in 2008 to 76% in 2014. If health care markets functioned well in the U.S, The industry would have wired itself like our financial, travel, and retail sectors. HITECH would have been unnecessary.

Health Care 8

Health Care Travel Software System 8

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. But others were surprising, given their states before embarking on transformation.

Franchising 15

Franchising CEO Business Model Strategy 15

Harvard Business Review

SEPTEMBER 16, 2016

Data contributes not only to brand equity, but to what constitutes product and service delivery in globally connected and hyper-competitive markets. Using the same formula, Apple’s intangible assets in 2014 were $280 billion — or almost twice the value of its 2015 calculation.

Intangible Assets 8

Intangible Assets Intellectual Capital Corporate Accountability Activity Based Costing 8

Harvard Business Review

APRIL 26, 2016

The Order of United Commercial Travelers , for instance, was founded to “ improve character and instill temperate habits,” and Gideon bibles were originally put in hotel rooms to help “ eliminate gambling , drinking, dirty jokes, Sunday trading and other forms of temptation peculiar to traveling (sales) men.”

Education 8

Education Levitt Retail Training 8

Harvard Business Review

MAY 7, 2015

This information improved marketing campaign targeting, as well as sales force targeting. In 2014, almost half of all physicians put significant restrictions on the time they would spend with salespeople, and approximately two-thirds said they prefer to get information through digital methods. “data doubles”).

Trends 8

Trends Technology Pharmaceuticals Team 8

Harvard Business Review

MAY 14, 2015

Those companies are at the bottom of the market, ignored by the mainstream but thriving in applications where customers don’t need all of the features of a traditional automobile, or in specific applications where EVs perform better than traditional vehicles.

Marketing 8

Marketing Transportation Licensing Cost 8

Harvard Business Review

JULY 22, 2016

Network businesses have always been around, from matchmakers to real estate brokers, but it’s the move to digital platforms that has led to market-shaking effects. Customers can tweet at JetBlue with questions or problems, and the account helps keep JetBlue front of mind for its followers, even when they’re not traveling.

Real Estate 8

Real Estate Business Model Incubator Short-term 8

Harvard Business Review

OCTOBER 6, 2014

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. and spends it in international markets. Aldi UK sales grew from $6.3 billion to $8.6

Retail 11

Retail Merchandising Discount Price 11

Harvard Business Review

NOVEMBER 29, 2013

Moreover, the population is aging and the size of the labor force is set to plateau in 2016 (See “China’s Labor Market” chart below). Since China opened up, the nation has travelled through different stages of development. Ten Predictions for China’s Economy in 2014. ” chart below).

GDP 13

GDP Supply Chain Globalization Technology 13

Harvard Business Review

MARCH 8, 2012

billion initiative to build a country-wide fiber optic network that will connect an additional 160 million Indians by 2014. As unit economics enable ever cheaper smart phones (the lowest price in the market is now $65), their penetration will rise. Indian entrepreneurs are feeling bullish about global markets.

Venture Capitalist 13

Venture Capitalist Entrepreneur Conference Wireless 13

Harvard Business Review

AUGUST 14, 2015

In 2014, Interbrand placed a valuation of the brand at $107.43 Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. The Google brand is one of the most valuable brands in the world.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

JUNE 26, 2017

It’s understanding, for example, how automation and self-driving cars will slowly but radically transform job markets and proactively building new strategies to address those changes. If managers are going to be successful in creating a culture of slow innovation, they have to be catalysts of the process, not owners.

Innovation 8

Innovation Long-term Trends Budgeting 8

Harvard Business Review

AUGUST 19, 2013

It''s time health-care leaders took a few lessons from the business world — in particular, from consumer-marketing experts, who often have to battle to get their own companies to see outside the jar. This is the same challenge faced by consumer-marketing people in business. But we''re going to have to accommodate them, and soon.

Health Care 8

Health Care Execution Insurance How To 8

Harvard Business Review

NOVEMBER 6, 2015

The New Tools of Marketing. And tracking has become steadily more prevalent as marketing’s appetite for “big data” and “personalized” ad messages has grown from hunger to gluttony. See PageFair’s 2013 and 2014 reports). The new frontier of marketing will be service, not sales.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

NOVEMBER 11, 2015

Not speed to market. This is why Upworthy provides $1,000 vacation bonuses — which can only be used to pay for travel-and-relaxation-related expenses. Fortune named Xactly among the 50 Best Small and Medium-size companies to work for in 2014. What keeps most corporate leaders up at night? Not disruption. Not customer data.

Bond 8

Bond Video Audience Learning-by-Doing 8

Harvard Business Review

DECEMBER 15, 2016

Cadillac’s “ The Only Way to Travel ” campaign in the 90’s). For example, recall Cadillac’s 2014 Super Bowl commercial featuring a busy and leisure-deprived businessman lampooning those who enjoy long vacations. competence and ambition) are expected to be in high demand and short supply on the job market.

Brand 8

Brand Participative Short-term Long-term 8

Harvard Business Review

JUNE 8, 2017

HDP is a third-party administrator with expertise in the development and management of travel surgery programs, providing strategic and operational management of this program. Since 2014, 5,355 people have inquired about participating with the ECEN program, and 3,450 were referred to a center for clinical evaluation.

Health Care 8

Health Care Participative System Cost 8