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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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Diversification Putting Pressure on FinTech Executives

N2Growth Blog

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. Undoubtedly, this is putting added pressure on FinTech executives.

Execution 382
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Innovate Forward

Leading Blog

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. Be ready. To streamline operations and control costs.

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Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” The Vancouver-born brand wasn’t always just premium roast coffee beans.

Brand 100
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HR Value Delivery: Power of HR to Transform Organizations

HR Digest

It has evolved through different waves, showcasing the maturation of HR work and its impact on organizational success. As HR continued to evolve, it embraced the concept of integrated HR solutions to align with the broader business strategy.

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Learning & Development’s Role in Operational Efficiencies in 2022

HR Digest

Learning and Development teams of companies are working overtime to figure out ways to keep the organizations functioning in these difficult times. Training Industry research found that over half of learning and development (L&D) professionals have retooled or repurposed learning programs in response to the Pandemic.

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Disruptive Business Models | N2Growth Blog

N2Growth Blog

While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities. So why do so many established and often well managed companies struggle with disruptive innovation?