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Addiction Marketing

N2Growth Blog

By Mike Myatt , Chief Strategy Officer, N2growth. “ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

The real question you want to ask is not which tool can plan your digital strategy on your behalf, but which expert can you trust with the job. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. You don’t have a sales strategy.

Tools 132
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In Praise of Average Joes

In the CEO Afterlife

Companies, large and small, cannot survive without great leadership, sound strategy and flawless execution. In fact, it was Ronnie who took a sledge hammer to that wall and turned it into rubble. Bruce, a Marketing Manager who struggled with detail, flourished as a creative resource.

Hammer 258
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Build a Brand – Not Just a Career

Women on Business

I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. A book that readers of Advertising Age recently selected as “the best book they’ve ever read on marketing.”

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What Not to Do When Business Sours

In the CEO Afterlife

When it comes to belt-tightening, the astute CEO will target those areas or projects that don’t detract from the vision/strategy or the company’s competitive differentiation. Never do a Knee-Jerk Reaction on the Corporate Strategy. CEO’s justify across-the-board cuts because they think it is fair. It may be, but it isn’t smart.

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

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A Guide to Use Sales Resume Keywords Effectively

HR Digest

Your resume is a marketing document,” says Cranberra-based HR generalist Lindy Graham. Don’t hammer it out in an hour and expect recruiters to call you.”. Marketing Management. Marketing. Resume buzzwords are critically important because that’s where the hiring manager’s attention is most of the time. Account Management.

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