Lead on Purpose

SEPTEMBER 8, 2009

Weatherhead is the author of The Power Of Adversity and chairman and CEO of Weatherchem, a private manufacturer of plastic closures for food, spice, pharmaceutical and nutraceutical products. Filed under: Integrity , Leadership , Purpose , Team Building , Trust Tagged: | Albert J. Theme: Digg 3 Column by WP Designer.

Committee 140

Committee Automotive Ethics Productivity 140

Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Former HR director with Pepsi Central Eastern Europe, and gained HR expertise at PLIVA Pharmaceutical Company (now part of Teva Group). Author: How to Be Happy at Work. . Non-profit CEOs.

Executive Coaching 70

Executive Coaching CEO Banking Magazine 70

Strategy Driven

JULY 13, 2011

Addresses how to ensure your company has the right governance, performance measurement, and internal discussions to encourage value-creating decisions. It turned out that the unit was driving profits by raising prices and cutting marketing and advertising expenditures. Effectively applies the theory of value creation to our economy.

ROIC 62

ROIC Balanced Scorecard Metrics McKinsey 62

N2Growth Blog

FEBRUARY 4, 2015

No matter how fast the horse is, if you don’t have the right jockey with the right skills, victory will elude you. Too much time is spent identifying business results expected (lagging indicators) with too little time and attention paid to how to create (leading indicators) those results. Engineered to Win.

Process 150

Process Agility Competitive Advantage Strategy 150

Harvard Business Review

JANUARY 15, 2016

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is an excruciating marketing environment. And yet BPV is a content marketing machine.

Industry 8

Industry Marketing Company Compliance 8

Harvard Business Review

NOVEMBER 24, 2016

This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.

Marketing 8

Marketing Content Pharmaceuticals PR 8

Harvard Business Review

OCTOBER 26, 2017

A year later, Lauren was working as a temp to make ends meet when she applied to what was essentially a marketing assistant job. Case Study #2: Express enthusiasm for the job, and demonstrate how you will add value. “I also wanted to acquire new skills, so I [could apply them to] future marketing campaigns and jobs.”

How To 14

How To Long-term Marketing Case Study 14

Harvard Business Review

JUNE 22, 2016

In today’s market, tech platforms enable IP and relationships to scale rapidly, and at near-zero cost. For example, do you make and sell things, hire skilled employees and provide services, develop and new IP like software or pharmaceuticals, or build and manage digital networks, be they transactional, informational, or social?

Intangible Assets 11

Intangible Assets Business Model How To Intellectual Capital 11

Strategy Driven

MARCH 18, 2011

The Essential Advantage : How to Win with a Capabilities-Driven Strategy. This book helps you identify your firm’s distinctive blend of strategic direction and differentiated capabilities that give you the ‘right to win’ in your chosen markets. PL and CM: Turbulent markets demand focus and discipline.

Resources 51

Resources Industry System Strategy 51

Harvard Business Review

FEBRUARY 24, 2015

The first category is exogenous factors over which the business has little control: the growth of the markets into which it sells; the competitive intensity and thus the average profitability of the industry in which it operates; or the fragmentation of its industry and thus the scope for a growth-by-acquisition approach.

Chemicals 8

Chemicals How To Kahneman Reputation 8

Harvard Business Review

MARCH 1, 2012

The job market may be bleak, but that doesn't mean you're stuck. a Boston-based firm offering career coaching and management services, says the job market is more active than most people think. Then reality-check that with the market. Be careful about who you tell you're on the job market. What the Experts Say.

How To 15

How To Reference Flextime Short-term 15

Harvard Business Review

SEPTEMBER 23, 2014

I often hear this question when I visit companies and speak about how to make an innovative idea less terrifying to high level executives. Far less often do we hear how it really comes together, especially inside a large organization. “This seems like pie-in-the-sky wishful thinking. Have you actually seen this done?”.

Innovation 13

Innovation P&L Short-term Company 13

Harvard Business Review

JULY 28, 2015

Let’s look at a few examples of powerful summaries: “Pharmaceutical marketing executive with 20 years of experience creating commercial infrastructures, growing brands, and optimizing product value throughout launch, re-launch, and sunset life cycles across all customer segments—payers, physicians, and patients.

Pharmaceuticals 8

Pharmaceuticals Retail Long-term Industry 8

Harvard Business Review

APRIL 2, 2018

There is an abundance of high-quality comparative effectiveness data for pharmaceuticals, largely because of the drug approval process, but there’s less data on the value of other expensive investments into health, such as doctor visits and hospitalizations. (For

Health Care 8

Health Care Insurance Pharmaceuticals Incentives 8

Harvard Business Review

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset. Let’s look at each of these.

Innovation 10

Innovation Rogers NGO Participative 10

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China. Related Video.

Competitive Advantage 12

Competitive Advantage Business Model Technology Marketing 12

Harvard Business Review

APRIL 3, 2017

But all of them were stuck at the How to Win box. It is because they considered Where to Play without reference to How to Win. The challenge here is that both are linked, and together they are the heart of strategy; without a great Where to Play and How to Win combination, you can’t possibly have a worthwhile strategy.

First-mover Advantage 15

First-mover Advantage Retail Strategy Pharmaceuticals 15

Harvard Business Review

MARCH 5, 2015

Here’s how to craft your request. Emily Bayliss*, vice president of operations for a pharmaceutical market intelligence firm in New Jersey, had repeatedly assumed greater responsibilities and oversight of various groups for more than a decade. Gather evidence. Preparation is critical.

How To 8

How To Case Study Pharmaceuticals Restructuring 8

Harvard Business Review

JULY 4, 2017

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it.

Transportation 11

Transportation Sports Pharmaceuticals Health Care 11

Harvard Business Review

SEPTEMBER 4, 2017

Here’s how to build your resilience through deeper self-knowledge: Take honest stock of your skills. Resilience Is About How You Recharge, Not How You Endure. How to Evaluate, Manage, and Strengthen Your Resilience. The anxiety of change had blurred his ability to take an objective look at his own strengths.

Supply Chain 15

Supply Chain Self-aware Loyalty Stress 15

Harvard Business Review

MAY 10, 2018

But China also has a huge domestic market for fake goods: many consumers who buy counterfeits do so deliberately, because they want to pay a lower price for goods that look expensive. How to make your company more nimble and responsive. Do not wait until you actually enter the Chinese market. Insight Center.

Brand 8

Brand Supply Chain Merchandising Tactics 8

Harvard Business Review

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks. Customers Marketing'

CRM 8

CRM Pharmaceuticals Survey Benchmarking 8

Harvard Business Review

JANUARY 25, 2012

That evening I learned the importance of networking and realized I had to figure out how to engage in business events in ways that were comfortable for me. I went on to run a $750 million business and negotiate pharmaceutical contracts with top global companies, all in a way that worked effectively with my introverted preferences.

Pharmaceuticals 21

Pharmaceuticals Conference Learning-by-Doing Strategic Planning 21

Harvard Business Review

MAY 5, 2016

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

Tourism 8

Tourism Banking Due Diligence Hotels 8

Harvard Business Review

SEPTEMBER 21, 2015

Terry, a highly regarded marketing associate in a pharmaceutical firm, had just been asked to lead a marketing team. To do this, Terry drew on her own experience as a star marketer. Not long ago, I worked with a client who was stepping into management for the first time.

Management 8

Management Pharmaceuticals Learning-by-Doing Marketing 8

Harvard Business Review

OCTOBER 20, 2016

Meanwhile the Institute of International Finance forecasted net capital flows for emerging markets in 2015 would be negative for the first time since 1988. These macro changes also will affect how corporations will fund themselves. This year, for example, the U.S. government’s Committee for Foreign Investment blocked a $3.3

Globalization 8

Globalization Banking Policies Politics 8

Harvard Business Review

MAY 31, 2018

The pharmaceutical company Valeant raised the price of Cuprimine — invented in 1956 and used to treat Wilson’s disease, a rare condition in which the body cannot process copper — from about $500 to about $24,000 for a 30-day supply, causing outrage from consumers. How to make your company more nimble and responsive.

CEO 8

CEO Short-term Long-term McKinsey 8

Harvard Business Review

MAY 1, 2013

While currently crippled by inadequate infrastructure in many countries, low- and middle-income countries will be the fastest-growing markets for pharmaceuticals and medical devices over the next decade. To do so, we enlisted one of our NGO partners to teach our IT team how to use geographic information systems (GIS).

Health Care 8

Health Care ROI NGO Long-term 8

Harvard Business Review

MARCH 12, 2012

Indeed, the true paradox that smart, trailblazing companies are solving is how to outperform their competition by collaborating with their competition. Here's how and why this matters to you. Recently the CEO of a very well known consumer brand nearly scared the wits out of me.

Co-Opetition 14

Co-Opetition Company Brandenburger Game Theory 14

Harvard Business Review

AUGUST 17, 2015

There was a spike in the 2000s when Venezuela began to provide petroleum at deeply discounted market prices, and that peaked just before the 2008-09 financial crisis. It is probably the best, most well-trained workforce at the cheapest labor-market price that any international investor could find anywhere in the world.

Biotechnology 8

Biotechnology Tourism Human Capital Pharmaceuticals 8

Harvard Business Review

MARCH 16, 2015

food processor General Mills, noting that his company was quickly expanding internationally, said, “One of our challenges was how to develop a truly globally mobile culture. So the challenge was to have the broad marketing strategies with local adaptations.” One area that proved especially challenging was mobility.

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

JANUARY 12, 2017

These insights — again, made possible only by learning from as many patients as possible — inform our collective knowledge of cancer and effectively predict how to best treat it in the individual patient. Some are not asked to share their data or don’t know how to do so. The reasons for this, of course, are many.

Company 8

Company Health Care Storytelling Pharmaceuticals 8

Harvard Business Review

MAY 10, 2016

After all, if acquisitions pay off they can provide a transformational antidote to a slowing core market and declining margins. Gillette dominated the men’s shaving market with its Mach series of razors. For example, Gilead grew from a tiny startup developing H.I.V.

Strategy 8

Strategy Company Biotechnology Franchising 8

Harvard Business Review

OCTOBER 13, 2011

Bank marketing materials focus on the dreams, anxieties and goals of consumers. The pharmaceutical industry also creates products with complex interactions and potentially dangerous side effects. We've all been given generic guidelines on appropriate levels of savings and how to evaluate new purchases.

Banking 10

Banking Pharmaceuticals Microfinance Risk Management 10

Harvard Business Review

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

CRM 8

CRM Pharmaceuticals Survey Benchmarking 8

Harvard Business Review

SEPTEMBER 30, 2016

Research has revealed that successful leaders are skilled at “sustaining the vision” of their companies by modeling optimism about their goals and flexibility about how to reach them. Simon Sinek’s book Start With Why presents compelling evidence of how visionary management and leadership drive success.

Belief Systems 8

Belief Systems Executive Coaching Stress Pharmaceuticals 8

Harvard Business Review

SEPTEMBER 26, 2011

Most CEOs and corporate board members would agree that the theories and beliefs listed below drive their decision-making on how best to meet the challenges they face: The focus of the CEO and the board should be on maximizing shareholder value. The stock market is short-term-oriented. It is not for the profits. The profits follow." (By

CEO 16

CEO Short-term Long-term Pharmaceuticals 16