Harvard Business Review

JANUARY 9, 2014

Social media has come a long way. No doubt there has been incredible business uptake of social media over the last few years. But what if these social media projects were only scratching the surface of social media’s business value?

Media 10

Media ROI Corporate Accountability Guidelines 10

Strategy Driven

JANUARY 5, 2015

Sandy fed me some support data from their recently published IBM’s 2014 Business Tech Trends Report. How to make sales calls on social media. Marketing & Sales Practices for Professionals buy gitomer buygitomer Jeffrey Gitomer marketing and sales online presence social media strategydriven' Windshield time.

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Strategy Driven

APRIL 25, 2014

Before founding WePay, Bill worked in technology investment banking at Jefferies & Company, where he advised enterprise software, digital media and financial technology companies on M&A and capital market transactions. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. All rights reserved. No related articles.

Bottom-up 78

Bottom-up Entrepreneur Competitive Advantage Software 78

Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

Harvard Business Review

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” But Slack is generally aimed at the enterprise market and doesn’t specialize in intimate relationships.

Media 9

Media Quality Metrics Long-term 9

Strategy Driven

JULY 23, 2014

The impact that women have on our nation’s market alone is substantial. trillion market. Michelle is also the CEO of Women Network LLC, an online digital media platform dedicated to giving women a voice and a platform to share their message. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. All rights reserved.

Diversity 64

Diversity Conference Mentor Entrepreneur 64

Strategy Driven

FEBRUARY 24, 2014

It’s so unusual that customers will set the meeting, and then talk about how innovative it was. Talk social media. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. But Jeffrey,” you whine, “What do I talk about during the meeting?”. ANYTHING BUT BUSINESS AT THE START OF THE MEETING. Talk family. Talk hobbies. Talk sports.

Customer Loyalty 51

Customer Loyalty Competitive Advantage Travel Seminar 51

Harvard Business Review

APRIL 7, 2016

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Following are three such innovative approaches for connecting with top talent. Don’t keep relying on the same old social media platforms. Well, not necessarily. So venture out. Looking for Millennials?

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

JUNE 26, 2017

In our experience, managers tend to focus their innovation efforts on processes that are either large in scale (new products and business models ) or swift in development (hackathons, rapid prototyping, or emerging platforms). But there’s also another type of innovation that is more gradual and smaller in scale.

Innovation 8

Innovation Long-term Trends Budgeting 8

Harvard Business Review

JULY 16, 2014

Unlike closed marketing systems, characterized by agencies that wall off their in-house talent (creating a scarce and expensive resource), open marketing systems seek talent from anywhere in the world to solve problems, and then curate the best answers. All of these are taking a piece of the traditional marketing spend.

Marketing 8

Marketing Disintermediation Hotels Brand 8

Harvard Business Review

FEBRUARY 8, 2017

The explosive growth of ride sharing is a big reason why Hertz reported dismal quarterly results in November 2016, leading to a 23% drop in its market value. Entrepreneurship aids economic vitality by getting rid of complacent incumbents, accelerating innovation, and creating jobs. Despite the media buzz around unicorns, the U.S.

Innovation 8

Innovation Bureaucracy IPO Bottom-up 8

Harvard Business Review

APRIL 4, 2014

to 3 percent in 2014 (U.S. Economic Outlook for 2014 and Beyond, January 13, 2014, About.com), and our own research , “CEO Briefing 2014 –The Global Agenda: Competing in a Digital World,” found widespread optimism in the C-Suite about companies’ growth prospects. After more than five years of sluggish growth, U.S.

Efficiency 8

Efficiency Maturity Strategic Planning Business Model 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

AUGUST 4, 2016

At 7 AM on May 13, 2014, a group of Amish community members gathered on a construction site in rural Ohio. Their goal was to erect a massive, multi-structure barn for a neighbor. By 5 PM that afternoon, a mere 10 hours later, the completed barn stood atop its foundation. farming communities, accomplishes several things.

Innovation 8

Innovation Early Adopters Brainstorming Participative 8

Harvard Business Review

MARCH 9, 2018

Nike halved the size of its digital unit in 2014 by discontinuing its Nike+ Fuelband activity tracker and some other investments. We think there’s something more here than executive over-exuberance or slowing markets. With innovative information technology, however, executives sometimes lose their rational decision approaches.

Technology 8

Technology Business Model CEO Marketing 8

Harvard Business Review

OCTOBER 20, 2016

These misses weren’t in some tangential markets – search, mobile, and the cloud were where Microsoft users were heading. It wasn’t that Microsoft didn’t have smart engineers working on search, media, mobile, and cloud. Yet a very smart CEO missed all of these. They had lots of these projects. The result?

CEO 8

CEO Supply Chain Long-term Short-term 8

Harvard Business Review

FEBRUARY 19, 2015

The transition to a global digital economy in 2014 was sporadic – brisk in some countries, choppy in others. By year’s end, the seven biggest emerging markets were larger than the G7 , in purchasing power parity terms. But even where cash is still king, digital marketplaces are innovating at a remarkable pace.

Constraint 8

Constraint Marketing Innovation Uncertainty 8

Harvard Business Review

OCTOBER 8, 2015

And a large part of its success is tied to how it leverages technology in its products—and in its marketing. For example, Tesla did away with car dealers and moved customer interactions to an engaging web platform that contains all the information a prospective buyer would need, like car performance data and market comparisons.

Brand 8

Brand Apparel Software Content 8

Harvard Business Review

JULY 26, 2018

Uber’s setback in the international market, however, wasn’t its first. To venture capitalists and the financial market, no business model is more attractive than a platform. Any platform still needs to achieve a product-market fit to succeed in the long run. Such knowledge is in fact the prerequisite to innovation.

Transportation 9

Transportation Health Care Venture Capitalist Advertising 9

Harvard Business Review

MARCH 10, 2016

” Social media and digital platforms giving local start-ups global reach increasingly facilitate “born global” start-ups. ” In other words, today’s innovators don’t “go global”—globality is baked into their origins. from 2012 to 2014. Does this frighten IP attorneys?

Globalization 8

Globalization Entrepreneur Innovation Software 8

Harvard Business Review

JULY 27, 2017

Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates. To fill the void and build such a new BMW startup unit, Gimmy partnered with an experienced innovation manager from BMW, Matthias Meyer. Gregor and BMW faced a crucial question: “How can the BMW Group, as a company, co-innovate with startups?”

Venture Capitalist 8

Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

SEPTEMBER 10, 2015

And yet when companies suddenly decide to “get more innovative,” starting hackathons, idea competitions, and accelerator programs, they typically forget to address all those things that kill perfectly good ideas after they hatch. In 2014, more than 5000 submissions came in. Here are six ways to change that.

Venture Capitalist 8

Venture Capitalist Company Due Diligence Chief Information Officer 8

Harvard Business Review

AUGUST 16, 2017

There’s little argument that Tesla is a wildly innovative company. Tesla clearly doesn’t qualify under the traditional definition of a disruptive innovation. Tesla famously open-sourced all its patents in 2014, reducing any advantage the company may otherwise have claimed for proprietary inventions.

Supply Chain 9

Supply Chain Automotive Disruptive Innovation Transportation 9

Harvard Business Review

OCTOBER 24, 2017

These have forced AirBnB, Tesla, and Uber to make costly concessions to their operating practices or to exit certain markets altogether. The “Free Our Beer” petition gained more than 400,000 signatures in 2014, equivalent to nearly 4% of the province’s adult population. In the U.S.,

Licensing 8

Licensing Proposal Retail Long-term 8

Harvard Business Review

AUGUST 30, 2018

Although cross-border data flows grew 45x between 2005 and 2014, according to a McKinsey analysis , events since 2014 have pushed the pendulum to swing away from unconstrained data globalization. Others are driven by the desire to control or censor online media. Data Is Deglobalizing.

Supply Chain 8

Supply Chain Globalization GAAP Policies 8

Harvard Business Review

JANUARY 12, 2016

Some innovative local governments have realized this and are using technology and a customer-focused mind-set to innovate and better serve citizens, whether for setting up a business or renewing a driver’s license. The ones who are really innovating aim bigger. Innovation in Cities. Insight Center.

Technology 8

Technology Audience Call Center Licensing 8

Harvard Business Review

JULY 28, 2015

Barbara Ann Berwick drove for Uber for eight weeks in 2014. grew from 20 million in 2001 to 32 million in 2014. The music and print media – in fact, all content producers – have had to transform as new platforms increasingly give the small the powers of marketing and distribution that were once reserved for the very large.

Restructuring 8

Restructuring Diversity Hotels Drucker 8

Harvard Business Review

JULY 11, 2017

billion in 2014 to help it make the leap from a traditional advertising company to a digital one. The ultimate goal is to signal to the market that the digital acquisition is part of a series of moves that will help you adapt and win in the digitalization of your industry. Let’s start with financing the deal. Insight Center.

Due Diligence 8

Due Diligence Company Learning Curve Finance 8

Harvard Business Review

JANUARY 14, 2015

Then, between 2004 and 2014, Nordstrom made an extraordinary series of investments, each aimed squarely at that same purpose of providing a fabulous customer experience. This is not a matter of having the best apps, analytics, or social media tools. Innovation Strategy Technology' Insight Center. Sponsored by Accenture.

Strategy 8

Strategy Competitive Advantage Business Model Technology 8

Harvard Business Review

MARCH 8, 2012

billion initiative to build a country-wide fiber optic network that will connect an additional 160 million Indians by 2014. As unit economics enable ever cheaper smart phones (the lowest price in the market is now $65), their penetration will rise. Fueling this explosion is a fact of national culture: Indians love media.

Venture Capitalist 13

Venture Capitalist Entrepreneur Conference Wireless 13

Harvard Business Review

JUNE 17, 2016

Standing on stage on September 9, 2014 at Apple’s Worldwide Developer’s Conference (WWDC), Tim Cook announced, “We’ve created an entirely new payment process, and we called it Apple Pay.” Once it had a thick market there it moved on to other cities, and eventually other verticals.

Retail 8

Retail Business Model Press Release Strategy 8

Harvard Business Review

MAY 7, 2015

This information improved marketing campaign targeting, as well as sales force targeting. In 2014, almost half of all physicians put significant restrictions on the time they would spend with salespeople, and approximately two-thirds said they prefer to get information through digital methods. “data doubles”).

Trends 8

Trends Technology Pharmaceuticals Team 8

Harvard Business Review

OCTOBER 2, 2015

In the fall of 2014, the HBS-HMS Forum on Health Care Innovation launched the inaugural Health Acceleration Challenge — a “scale up” competition that focuses on compelling solutions to problems in health care delivery that have already been implemented at a small scale and have the potential for wider dissemination.

Health Care 8

Health Care Innovation Cost Self-aware 8

Harvard Business Review

MAY 2, 2016

While most bosses would frown on playing Halo at the office, it’s video games that are driving much of the innovation in video, virtual reality, and collaboration technologies today—something that has important implications for how we work, especially with far-flung colleagues. Virtual reality promises a solution.

Technology 8

Technology Video Conference Learning-by-Doing 8

Harvard Business Review

DECEMBER 2, 2013

The first set is related to what is happening in the offline world there: Existing media are weak. Because their media are censored, people in China turn to the Internet to get a deeper understanding of what’s going on in the country and see what other people think. Ten Predictions for China’s Economy in 2014.

Advertising 10

Advertising Retail Media Price 10

Harvard Business Review

JULY 22, 2015

So what’s unique about Jet that’s led to such this hefty valuation, the backing of prominent investors (including Goldman Sachs and Google), and the flashy media blitz the web retailer is currently enjoying? Second, the market environment that Costco succeeds in is vastly different than the one Jet is boldly entering.

Price 8

Price Discount Retail Efficiency 8

Harvard Business Review

NOVEMBER 11, 2015

Not speed to market. Today’s highly connected workforce can gain insight into an organization’s culture before deciding whether there’s a fit, thanks to social media networks and apps that let employees anonymously share what they think of their employers. What keeps most corporate leaders up at night? Not disruption.

Bond 8

Bond Video Audience Learning-by-Doing 8