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Time for a Brand Overhaul at Harley-Davidson

N2Growth Blog

So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.

Brand 153
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Collaboration is the Key to Providing Consistent Brand Value

Leading Blog

As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Think Coca-Cola. Think Mercedes. Think Apple.

Brand 283
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What’s Your Personal Brand Worth?

Frank Sonnenberg Online

It’s a brand-new world. For that reason, whether you serve as a full-time or a contract employee, it’s critical to build your personal brand to remain marketable. For that reason, whether you serve as a full-time or a contract employee, it’s critical to build your personal brand to remain marketable. Good News Travels Fast.

Brand 83
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First Look: Leadership Books for October 2023

Leading Blog

But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. Leadership Revolution : The Future of Developing Dynamic Leaders by Lori Mazan In Leadership Revolution , executive coach Lori Mazan delivers an exciting new approach to leadership development tailor-made for the 21st century.

Books 276
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The May, 2012 Leadership Development Carnival

Great Leadership By Dan

Welcome to the May edition of the Leadership Development Carnival ! A blog "Carnival" is typically a collection of recent blog posts organized around a common theme, in this case, leadership development. Does social media play a role in developing high performance? Several metaphors were massacred in the writing of this post!

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Why Are Video Devices Becoming More Popular?

Strategy Driven

They reduce travel costs, enable remote work and learning, and make meetings more personal. Mobile video viewing has become an essential trend for brands to consider when targeting Gen Z and millennial consumers. These platforms also encourage brands to produce short, snackable video content. An I/O device provides a solution.

Video 96
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A Medical Innovation Factory in the Middle of the Desert

N2Growth Blog

In Dr. Suri’s view, this is the only way to facilitate a culture of continuous learning and results–on the road to creating a brand new ‘innovation factory.’ By dealing with concerns directly, caregivers were able to reduce the amount of disruptive behavior at key moments in the hospital’s development.

Suri 370