Time for a Brand Overhaul at Harley-Davidson
N2Growth Blog
NOVEMBER 6, 2017
So, what can Harley do to invigorate brand appeal among Millennials — who are choosing to put their motorcycling dollars into purchasing new Ducati’s, vintage Honda’s (because they are inexpensive and reliable) and other value-laden offerings from the big four Japanese manufacturers? I bet I can help.
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