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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Someone to Know: Q&A with FM Global Assistant Vice President, Public Relations Steve Zenofsky

leaderCommunicator

Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Q&A with Steve Zenofsky, Assistant Vice President, Public Relations at FM Global.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. And how are you prepared? Changes across all areas.

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Going Global Is Easier Than Ever: Don’t Get Left Behind

Strategy Driven

Globalisation has most definitely taken hold of the planet, and the English language is at the forefront of international communication. Let’s look at why now, is a better time than ever to run a business on a global scale, than ever before. Hire globally. Make use of existing international businesses.

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The Benefits Of Electric Vehicles May Not Be Universally Felt

The Horizons Tracker

“We highlighted in our paper what we saw as the most understudied: making equity more explicit as research and, second, we saw a need to focus on those emerging markets and parts of the developing world where EVs are going to be more important.”

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Maybe You’re an Entrepreneur After All

Lead Change Blog

Who knew that a simple pair of shoes could give skateboarding a global footprint (pun intended)? As much as they want to take the leap on the inside, many leaders resist because their definition of entrepreneur is just too narrow. What you create doesn’t have to go globally viral to count in this world.

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Avivah Wittenberg-Cox on Gender, Generations, and the Workplace of Tomorrow

HR Digest

As the CEO of 20-first, she explores the transformative power of strategic balance in leadership, advocating for diverse perspectives across gender, generations, and global backgrounds. The HR Digest: You’ve advised global CEOs and leadership teams across various industries. Bundling these two mega-trends made a lot of sense.