Marshall Goldsmith

FEBRUARY 8, 2018

Deepa Prahalad – Focused on design and emerging markets. Telisa Yancy – Chief Marketing Officer at American Family Insurance. Former HR director with Pepsi Central Eastern Europe, and gained HR expertise at PLIVA Pharmaceutical Company (now part of Teva Group). World authority on project management. Non-profit CEOs.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

NOVEMBER 24, 2016

This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.

Marketing 8

Marketing Content Pharmaceuticals PR 8

Harvard Business Review

JANUARY 15, 2016

I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is an excruciating marketing environment. And yet BPV is a content marketing machine.

Industry 8

Industry Marketing Company Compliance 8

Great Leadership By Dan

OCTOBER 1, 2020

seeks to make profits, but their primary actions are designed to increase their influence, their market share, their breadth. ? analyzes potential products, services, and markets carefully to identify the most profitable avenues, then pursues those avenues for as long as the profits meet expectations. ?

Blanchard 195

Blanchard Pharmaceuticals Consultative Retail 195

Harvard Business Review

MAY 26, 2016

Firms engage in political “rent seeking”—lobbying for regulations that provide them sheltered markets—rather than competing on innovation. I account for the roles of R&D, spending on advertising and marketing, and on administrative costs, including IT. Regulators expected cable prices to fall by 10%.

Pharmaceuticals 11

Pharmaceuticals Politics Price Chemicals 11

Harvard Business Review

AUGUST 24, 2017

Might this difference in education influence how CEOs behave when it comes to setting a course and trimming corporate sails? We were interested in how lawyer CEOs might influence firm decision making more broadly — and whether they differ from CEOs without a law degree.

CEO 8

CEO Accrual Accounting Pharmaceuticals Banking 8

Harvard Business Review

APRIL 2, 2018

To be sure, many factors influence health outcomes and the investments the health care system makes are only one input. But, like pharmaceuticals, each of these entities is represented by powerful lobbyists (such as physician and hospital organizations), who will strongly oppose any steps to reduce payments. For instance, the U.S.

Health Care 8

Health Care Insurance Pharmaceuticals Incentives 8

Harvard Business Review

SEPTEMBER 13, 2016

To influence tribes in organizations, you have to give up control, and recognize that every change always goes through a process of localization as it gets executed. A heavy manufacturing company was facing a downturn in its markets and the potential of sizable layoffs. Make allies of key influencers.

Resistance 8

Resistance Influence Pharmaceuticals Bottom-up 8

Harvard Business Review

AUGUST 14, 2018

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China. Related Video.

Competitive Advantage 11

Competitive Advantage Business Model Technology Marketing 11

Harvard Business Review

OCTOBER 26, 2017

Bolognese yarns were sold to the doges of Venice or exchanged for spices and salt, and they were also exported to the large international markets, to France, Germany, England and even to the East. They are known for demonstrating a special sensitivity to the market needs of the specialized manufacturers who use their services.

Education 8

Education Pharmaceuticals Innovation Industry 8

Harvard Business Review

SEPTEMBER 14, 2017

A less aggressive mix (say 75:25) is typical in industries such as pharmaceuticals that want salespeople to focus on customer education, and for technical sales jobs that have a large problem-solving component. A very aggressive mix (say 0:100) is common in industries such as insurance that use independent contractors as sales agents.

Motivation 8

Motivation Incentives Franchising Short-term 8

Harvard Business Review

MARCH 6, 2015

Apple has a similar split , with 60% of its 2014 fourth-quarter revenue accounted for by international markets. American companies with strong performance in international markets frequently have a founder or a prominent executive on their team who is either from a foreign country or is a first-generation American. By customer base?

Company 8

Company Globalization Software Wireless 8

Harvard Business Review

MAY 5, 2016

But peruse some of the recent headlines about Iran , and you might wonder whether the market’s potential was overstated. However, despite a weakened economy, political tensions, market uncertainty, and the lingering effects of sanctions, Iran remains an important opportunity for multinationals in emerging markets.

Tourism 8

Tourism Banking Due Diligence Hotels 8

Harvard Business Review

MARCH 27, 2018

” It heightened concerns over today’s tech giants and the influence they have. That influence comes in part from data. The velocity in acquiring and exploiting this personal data can help these companies obtain significant market power. He noted his agency’s “particular concerns in digital markets.”

Company 11

Company Advertising Incentives Engineering 11

Harvard Business Review

MARCH 12, 2012

By translating game theory into pragmatic business strategy, Co-opetition cleverly showed companies a new path to revenue growth: It's better to own 20 percent share of a $10 billion market than it is to own 75 percent share of a $2 billion market. Stakeholders are scrutinizing the ways companies deliver value to consumers.

Co-Opetition 13

Co-Opetition Company Brandenburger Game Theory 13

Harvard Business Review

MARCH 28, 2012

The Swiss pharmaceutical giant Roche is nothing if not determined in its quest to acquire Illumina, the San Diego-based leader in genetic-sequencing equipment. This means they're buying drugs that could be similar to others already on or coming soon to the market. billion tender offer directly to shareholders.

Innovation 12

Innovation Company Biotechnology CFO 12

Harvard Business Review

AUGUST 2, 2011

In reality, each country needs the other to succeed in order to thrive — to finance growth, secure export markets, train talent, transfer technology, and more. Sure there are major differences in values and governance — and thus a true competition of ideology and influence.

Apparel 15

Apparel Pharmaceuticals Finance Licensing 15

Harvard Business Review

JANUARY 12, 2017

Organizations collecting patient data — including academic medical centers, foundations that sponsor cancer research, and pharmaceutical companies — must first identify the needs, pains, hopes, expectations, and behaviors of each person living with cancer. What can the field of precision oncology learn from this DTC approach?

Company 8

Company Health Care Storytelling Pharmaceuticals 8

Harvard Business Review

OCTOBER 13, 2011

Bank marketing materials focus on the dreams, anxieties and goals of consumers. The pharmaceutical industry also creates products with complex interactions and potentially dangerous side effects. Risk management processes don't — but they should. Here, the protocols from other industries can provide some insight.

Banking 10

Banking Pharmaceuticals Microfinance Risk Management 10

Harvard Business Review

DECEMBER 22, 2016

And, for reasons explained below, ARG tends to be significantly higher than EFV, especially when the stock market is booming. Especially when the stock market is on the rise, total ARG compensation tends to be much higher than total EFV compensation. million (57% from stock-based pay). million (70% from stock-based pay).

CEO 8

CEO Black-Scholes Price Merton 8

Harvard Business Review

OCTOBER 22, 2013

In order to do this, your company needs a process to source radical ideas that can catapult your business to new heights, open up new markets, or bring in completely unfamiliar profit streams. Cosmeceuticals , for example, is the new industry emerging from the convergence of the personal care/cosmetic and pharmaceutical industries.

Skills 8

Skills Power Six Sigma Disruptive Innovation 8

Harvard Business Review

FEBRUARY 26, 2013

But it's much more difficult to predict revenues, as it requires understanding how complexities such as customer needs, the economy, and the effectiveness of your and your competitor's salespeople, influence a sales force's ability to generate sales.

Company 8

Company Short-term Long-term Cost 8

Harvard Business Review

MAY 8, 2013

I recently conducted a study of 56 randomly selected companies involved in major change and innovation efforts in the high-tech, retail, pharmaceutical, banking, automotive, insurance, energy, non-profit, and health care industries. MLMs who remained were labeled "dinosaurs" or "overhead.".

Middle Management 9

Middle Management Management Automotive Pharmaceuticals 9

Harvard Business Review

SEPTEMBER 26, 2011

This set has influenced them to place way too much emphasis on maximizing shareholder value and not enough on generating value for society. The stock market is short-term-oriented. The market favorably receives projects with long-term payoffs, particularly those in research and development. It is not for the profits. I disagree.

CEO 15

CEO Short-term Long-term Restructuring 15

Harvard Business Review

JANUARY 5, 2018

The chief marketing officers at consumer products companies, the heads of design at luxury apparel companies, and the heads of logistics at large retailers are cases in point. They are not employees; they are contingent workers who are nonetheless vital to an organization’s R&D, marketing, and other key processes.

McKinsey 8

McKinsey Human Resources Reputation Brand 8

Harvard Business Review

DECEMBER 27, 2013

Sure, the company was eventually both punished and sold (it’s now one of the fastest-growing pharmaceutical businesses in the U.S.). In it, he traces the intersection of science and marketing that''s made junk food so delicious, so profitable, and so very bad for you.

Armstrong 8

Armstrong Long-term Short-term CEO 8

Harvard Business Review

MAY 15, 2013

While there is universal agreement that (1) it exists, and (2) that it plays a crucial role in shaping behavior in organizations, there is little consensus on what organizational culture actually is, never mind how it influences behavior and whether it is something leaders can change. finance vs. marketing) and units (e.g.

Incentives 8

Incentives Definition Pharmaceuticals System 8

Harvard Business Review

SEPTEMBER 7, 2015

Hiring policies influence morale, productivity and turnover, marketing efforts shape demand growth, and competitors fight back. Games will further reinforce this edge over books or seminars once VR (virtual reality) becomes fully market-ready.

Seminar 8

Seminar Learning Curve Strategy Comparison 8

Harvard Business Review

SEPTEMBER 3, 2013

Hilde Dach, the former chief scientist at drug-development start-up Genbac and now a team leader at German pharmaceuticals maker Caliska, which had acquired Genbac, could read disappointment in the face of Johan Greve, the Caliska division head who was her boss. You''ve always seen it as a pharmaceutical product. Hilde turned away.

Case Study 8

Case Study Pharmaceuticals Bottom-up Marketing 8

Harvard Business Review

NOVEMBER 28, 2017

One of your executives comes to you with a proposal: she wants to lower the quality of service at the restaurants, reduce product safety standards, use deceptive marketing practices, lower employee pay, and adopt worse environmental practices. Why do anti-profit beliefs persist in a market society? But these effects were limited.

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

NOVEMBER 22, 2013

It was hardly what you’d call an “adequate sample size” for market research, but the results were nevertheless eye-opening for the maker of a pain-relief ointment: A single consumer posted an online photo showing how he placed foil over the ointment to prevent it from staining his pants. Social listening doesn’t presuppose anything.

Sample 9

Sample Competitive Advantage Pharmaceuticals Marketing 9

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Corporate procurement processes are opaque, secretive, and can be influenced by political pull as well as pure performance. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

JANUARY 26, 2016

And yet for almost every company that uses CI in their decision-making, there’s another that disregards CI’s mix of industry analysis, rival positions, and market insight to their detriment. and European corporations, from CI-trained analysts in marketing, business development, strategy, R&D, finance, and other fields. .”

Competitive Intelligence 8

Competitive Intelligence Company CAPEX Analysis 8

Harvard Business Review

MAY 28, 2015

According to our report The Power of the Purse: Engaging Women Decision Makers for Healthy Outcomes , which was based on a multi-market survey of 9,218 respondents in the U.S., Women account for a significant chunk of the market. Fifty-nine percent of women in our multi-market sample are making health care decisions for others.

Health Care 8

Health Care Industry First-mover Advantage Market Segmentation 8

Harvard Business Review

MAY 10, 2018

chief marketing officer, senior vice president) during the first interview and 51% were still at that rank or higher during the second interview. We conducted interviews around the years 2007 and 2014 — one year before and 6-7 years after the global financial crisis, when many businesses faced new challenges.

Execution 11

Execution Strategy Self-aware Career 11

Harvard Business Review

JUNE 24, 2015

In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

OCTOBER 26, 2017

Does your organization have the “market power” to implement the scenario? Identify whether your organization has the ability, based on market size and/or influence, to get other parties to participate in a consortium. What transactional data will you have to provide contextual reputational data?

Supply Chain 8

Supply Chain Content Power Transportation 8