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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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Candidate Management During a Crisis

N2Growth Blog

I am no stranger to the challenges of candidate management during a crisis. While in the second year of my profession the great recession hit and had a significant impact on my area of expertise including venture capital, and private equity-backed technology companies.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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AI Storytelling

Decker Communication

Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. The established cloud company trumpets AI solutions for new marketing efficiencies, yet their clients can’t quite grasp how these efficiencies will be captured. Buyers expect to be wowed.

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How Food Marketing Will Change Post-Pandemic

Strategy Driven

To this end, we must rediscover our passion for marketing , as business owners. That in turn, must incorporate green technology and sustainable design. However, if it’s too bright it can also signify danger, i.e. red mushrooms in the wild. The food marketing industry is going to revamp its course of action.

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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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Managers: What’s Your Plan B?

Lead Change Blog

And at the 880-seat Tabor Opera House, patrons enjoyed John Philip Sousa, the Chicago Symphony Orchestra, Metropolitan Opera stars, Harry Houdini, and Oscar Wilde. In the same decade that Swiss watchmakers were reeling from the game-changing introduction of quartz technology, Leadville suffered a similarly profound paradigm shift.

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